Amazons Brandbuilding Challenges for Sellers Revealed

Amazons Brandbuilding Challenges for Sellers Revealed

The number of Amazon Brand Registry enrollments is surging, yet consumers struggle to remember numerous 'brands.' The article argues that Amazon functions more as a sales platform than a brand incubator. To build a genuine brand on Amazon, sellers need to transcend platform limitations. Strategies include differentiated products, content marketing, community building, off-Amazon traffic generation, and data analysis. These approaches are crucial for establishing a lasting brand identity within the competitive Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Freight Forwarding Simplified for Global Trade Businesses

Freight Forwarding Simplified for Global Trade Businesses

This article addresses common issues in freight forwarding, such as the differences between Sea Waybill (SWB) and Telex Release, new VAT refund policies, manifest filling standards, customs declaration names, authentication of customs clearance documents, LSS fee payment under FOB terms, and variations in units of measurement. It aims to help readers avoid common pitfalls in freight forwarding and improve operational efficiency by providing detailed explanations and practical guidance. The goal is to streamline the process and reduce potential errors.

08/22/2025 Logistics Encyclopedia
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Export Tax Rebate Guide Key Documents for Businesses

Export Tax Rebate Guide Key Documents for Businesses

This article provides a detailed interpretation of the core documents required for companies to process export tax rebates, including VAT invoices, consumption tax invoices, sales ledgers, customs declarations, and foreign exchange collection documents. It explains the key points for each document, aiming to help companies efficiently process export tax rebates, reduce tax risks, and improve capital utilization. Understanding these documents is crucial for a smooth and compliant export tax rebate process, ultimately benefiting the company's financial performance.

09/26/2025 Customs Knowledge
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Lazadas Fee Structure Key to Ecommerce Success in Southeast Asia

Lazadas Fee Structure Key to Ecommerce Success in Southeast Asia

This article provides a detailed analysis of Lazada's entry fee structure, encompassing order commissions, value-added tax (VAT), account processing fees, and shipping costs. It aims to help sellers gain a clear understanding of these expenses, enabling them to accurately assess profit margins and develop effective operational strategies. The goal is to empower sellers to successfully tap into the Southeast Asian e-commerce market by providing transparency regarding the costs associated with selling on the Lazada platform.

12/30/2025 Logistics Encyclopedia
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Chinas Oushuitong Aids in Crossborder Ecommerce Compliance Standards

Chinas Oushuitong Aids in Crossborder Ecommerce Compliance Standards

EUTax participated in the formulation of the national standard "Risk Prevention and Control Guidelines for Cross-border E-commerce Merchants," which has been officially released and implemented. Based on this standard, EUTax has built a full-chain compliance service matrix covering VAT, EPR, testing and certification, etc. This helps cross-border e-commerce companies improve their risk prevention and control capabilities, achieve compliant operations, and provide sellers with a "national standard-level" risk prevention and control solution.

01/23/2026 Customs Knowledge
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Leyu Crossborder Eases Global Ecommerce Expansion

Leyu Crossborder Eases Global Ecommerce Expansion

Leyu Cross-border, an officially certified service provider for the four major platforms, offers a one-stop cross-border compliance solution including global testing and certification, EPR compliance, trademark and patent registration, and global VAT services. Leveraging local European resources, we provide more professional and convenient services for cross-border sellers, helping them expand into the global market. We aim to simplify the complexities of international regulations and provide comprehensive support for businesses navigating the global marketplace.

01/21/2026 Customs Knowledge
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Indias GST Rules for Crossborder Trade A Business Guide

Indias GST Rules for Crossborder Trade A Business Guide

This article provides an in-depth analysis of the tax treatment of cross-border transactions under the Indian GST system, breaking away from traditional VAT thinking. It details the tax rules for imported goods, services, OIDAR, and hybrid models. The article emphasizes that businesses should clarify key elements such as tax liabilities, tax base formation, and invoice credit before signing contracts. By optimizing contract, invoicing, and documentation processes, businesses can achieve tax compliance and reduce operational risks.

01/26/2026 Customs Knowledge
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Uschina Air Freight Customs Costs and Clearance Timelines Explained

Uschina Air Freight Customs Costs and Clearance Timelines Explained

This article provides an in-depth analysis of the customs clearance process in US-to-China air freight trade. It details the composition of customs clearance fees, including tariffs, value-added tax (VAT), cargo handling fees, customs brokerage fees, and other miscellaneous charges. The impact factors on customs clearance timeliness are also analyzed, and suggestions are offered to improve clearance efficiency. The aim is to provide a valuable reference for businesses engaged in US-China trade.

01/30/2026 Customs Knowledge
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Amazon Inspire Boosts Brand Engagement and Sales

Amazon Inspire Boosts Brand Engagement and Sales

Amazon Inspire is a TikTok-like feed of short videos and images integrated within the Amazon shopping app. Sellers can increase product visibility on Inspire, boost brand awareness, and improve conversion rates by optimizing product listings, encouraging customer reviews, collaborating with influencers, and actively using Amazon Posts. Leveraging these strategies can help sellers effectively utilize Amazon Inspire to drive traffic and sales.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Adopt Proactive Refund Strategies

Amazon Sellers Adopt Proactive Refund Strategies

Amazon sellers can initiate proactive refunds after shipping, but they must adhere to reasonable and compliant standards. This operation is highly secure, with funds flowing through official channels, although sellers should be wary of fraudulent activities. Effective communication with customers is also key to successful refund processes, as it can enhance customer satisfaction and foster long-term relationships.

09/15/2025 Logistics Encyclopedia
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