Google Ads Should Brands Use Search Partners

Google Ads Should Brands Use Search Partners

In Google Ads, selecting "Search Network Partners" expands ad reach to platforms like YouTube. It's recommended to A/B test this setting to determine its effectiveness. Monitor performance and optimize based on the results to maximize return on investment. This allows you to understand if the expanded reach translates into valuable conversions and improved campaign performance compared to targeting only Google Search.

Conveys Platform Enhances Ecommerce Delivery Management

Conveys Platform Enhances Ecommerce Delivery Management

Convey's Delivery Exception Management (DEM) platform addresses the challenges of e-commerce's 'last mile' delivery. By connecting data and processes, the platform empowers shippers to proactively identify, collaborate on, and resolve delivery exceptions, enhancing customer experience and driving higher ROI. Early adopters have seen an average 80% improvement in exception resolution speed and a 6 to 10x return on investment.

01/28/2026 Logistics
Read More
Guide Shipping Toys to Italy for Ecommerce Sellers

Guide Shipping Toys to Italy for Ecommerce Sellers

This article offers a comprehensive guide for independent website sellers on shipping toys to Italy. It covers aspects such as choosing the right cross-border e-commerce platform, matching toy types with suitable logistics channels, balancing price and delivery time, customs clearance considerations, packaging and insurance, and return processing. The aim is to help sellers efficiently and safely expand into the Italian market.

01/26/2026 Logistics
Read More
Challenges Faced by Publicly Listed Port Companies

Challenges Faced by Publicly Listed Port Companies

Multiple listed companies in the port industry have reported poor performance in their semi-annual reports. Rizhao Port experienced a 15.74% year-on-year decline in revenue and a 40% reduction in net profit. Xiamen Port saw a slight revenue drop, but its net profit, after excluding non-recurring gains and losses, plunged by 13.82%. Jinzhou Port is similarly challenged by low coal prices and a sharp decrease in grain turnover. These factors have severely impacted the operations and performance of port companies, raising concerns about the industry's outlook.

07/21/2025 Logistics
Read More
Queen Alia Airport Strengthens Middle Eastern Aviation Hub Status

Queen Alia Airport Strengthens Middle Eastern Aviation Hub Status

Queen Alia International Airport (AMM) in Amman is a vital aviation hub in Jordan. This paper analyzes its operations, strategic importance, and future potential from a data-driven perspective. With an annual throughput of 9 million passengers, the airport has received the “Best Airport in the Middle East” award. While facing challenges, it also benefits from the growth of Jordan's tourism industry and the expansion of the Middle Eastern aviation market. By leveraging data-driven decision-making, the airport can continuously improve its service quality and operational efficiency.

Asian Shippers Push for Transparent Pricing Fair Practices

Asian Shippers Push for Transparent Pricing Fair Practices

The Asian Shippers' Alliance annual meeting adopted an action plan to address rising ocean freight rates and opaque surcharges. The plan includes appeals to the International Chamber of Commerce and the World Trade Organization, advocating for simplified freight rates and reasonable surcharges. It also supports supply chain security measures and urges Asian countries to develop pro-competitive maritime regulations to protect shipper rights. The alliance aims to ensure fee transparency and fair treatment for shippers in the face of increasing costs and complex fee structures in the maritime industry.

Shipping Surcharges Significantly Reduced, Easing Burden on Export Enterprises

Shipping Surcharges Significantly Reduced, Easing Burden on Export Enterprises

With the government's cleanup of fees related to import and export processes, shipping companies have begun to reduce additional charges, lightening the economic burden on export enterprises. Investigations revealed that several shipping companies were imposing unreasonable fees, prompting the government to enforce standardized pricing. These measures are expected to alleviate over 200 million yuan in annual costs for China's export enterprises, with the Port of Qingdao alone seeing a reduction of 16 million yuan each year. Such actions will improve market order and support sustained growth in foreign trade.

07/21/2025 Logistics
Read More
IATA Addresses Inflight Control Risks to Boost Safety

IATA Addresses Inflight Control Risks to Boost Safety

Loss of Control In-flight (LOC-I) is a significant threat to aviation safety. The IATA annual safety report provides an in-depth analysis of LOC-I accidents, offering Threat and Error Management (TEM) tools and proposing accident prevention recommendations. By focusing on aircraft design, organizational management, and environmental factors, IATA is committed to collaborating with the industry to reduce LOC-I risks and improve global aviation safety levels. The report highlights the importance of proactive measures and continuous improvement in safety protocols to mitigate this critical safety concern.

Ecommerce Giant Crossborder Tong Struggles Amid Market Decline

Ecommerce Giant Crossborder Tong Struggles Amid Market Decline

Global Top E-commerce's 2021 annual report reveals a significant decline in its hundred-billion-scale export business, shrinking to only 30% of its former size. This article delves into the reasons behind the company's precipitous revenue drop, analyzes the performance of its various subsidiaries, and explores potential paths for self-rescue and transformation. Global Top E-commerce's experience serves as a warning to the broader cross-border e-commerce industry. The investigation highlights the challenges and uncertainties facing companies heavily reliant on export activities within the rapidly evolving global market.

Ebay Sellers Protest Lowered 1099K Tax Reporting Threshold

Ebay Sellers Protest Lowered 1099K Tax Reporting Threshold

A new IRS tax law requires platforms like eBay to issue 1099-K forms to sellers with annual sales exceeding $600, sparking controversy. eBay is urging sellers to resist, arguing that it increases compliance costs and may lead to user attrition. This article provides a detailed explanation of the 1099-K form, analyzes the impact of the new tax law, and offers advice to sellers on how to navigate these changes. The new rule creates burdens for small sellers who may not be aware of the tax implications of online sales.