Onego Bio Advances Fungal Fermentation Using trichoderma Reesei

Onego Bio Advances Fungal Fermentation Using trichoderma Reesei

Onego Bio launches the "Unlocking Trichoderma reesei" campaign to showcase the potential of its microbial platform, Trichoderma reesei, behind Bioalbumen®. Through workshops and cooking demonstrations, the campaign will delve into the advantages of Trichoderma reesei in protein production, market economics, and food applications. This initiative aims to foster the future development of sustainable protein sources. The events will highlight the versatility and efficiency of using this specific fungus for creating novel and environmentally friendly food solutions.

Amazon Brand Registry Key Steps to Protect Your Brand

Amazon Brand Registry Key Steps to Protect Your Brand

This article details the process, prerequisites, and practical tips for Amazon Brand Registry, aiming to help sellers better protect their brand assets and enhance brand value. It covers registration steps, key points for filling out information, trademark validity verification, utilization of brand protection policies, and post-registration considerations. This provides sellers with comprehensive guidance on brand registration on Amazon, allowing them to leverage the program to combat counterfeiting and build a stronger brand presence.

Global Customs Body Boosts Crackdown on Counterfeit Goods

Global Customs Body Boosts Crackdown on Counterfeit Goods

The World Customs Organization (WCO) signed Memorandums of Understanding with several industry associations at the 7th Global Congress on Combating Counterfeiting and Piracy. The aim is to combat counterfeit goods more effectively and protect consumer rights and brand reputation by strengthening information sharing, promoting the Public Members Interface (IPM), and providing training for customs officers. This international cooperation seeks to disrupt the flow of fake products across borders and ensure legitimate trade practices are upheld.

Google Pmax Campaigns Face Scrutiny Over Shopping Ad Dominance

Google Pmax Campaigns Face Scrutiny Over Shopping Ad Dominance

If PMAX ad creatives aren't spending, and only the Feed is, does that equal Shopping Ads? This article deeply analyzes the similarities and differences between PMAX ads and traditional Shopping Ads. It explains the audience targeting and placement of PMAX ads, helping you better understand the operational mechanism of PMAX and improve ad performance. It clarifies whether PMAX's reliance on the feed and lack of creative spend is equivalent to a standard shopping campaign, providing insights for optimal campaign management.

Amazon Ad Strategies Boost ROI Through Precision Targeting

Amazon Ad Strategies Boost ROI Through Precision Targeting

This article provides an in-depth analysis of Amazon Advertising's automatic and manual campaign strategies, keyword matching types, and product targeting techniques. It aims to help sellers precisely target their desired customer base, optimize advertising performance, increase conversion rates, and achieve their marketing goals. The analysis covers key aspects of campaign setup, optimization, and performance monitoring to maximize ROI and drive sales growth on the Amazon platform. Practical tips and best practices are included to guide sellers in leveraging Amazon Advertising effectively.

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon product promotion receives a major upgrade, with five new features helping sellers win the peak season. These new features cover advertising campaign suggestions (automatic targeting performance prediction, preset advertising campaigns) and advertising campaign optimization (expanded product targeting, rule-based bidding, bulk ASIN eligibility status query). They aim to improve advertising accuracy, efficiency, and effectiveness, helping sellers stand out in the fierce market competition. The upgrade focuses on providing data-driven insights and automation to streamline advertising management and maximize ROI.

Ebay PSA Partner to Boost Trust in Luxury Trading Cards

Ebay PSA Partner to Boost Trust in Luxury Trading Cards

eBay has partnered with PSA to enhance its 'Authenticity Guarantee' service for trading cards, injecting greater trust into the high-value trading card market. PSA's professional authentication ensures cards match their descriptions, preventing alterations or counterfeiting. This initiative is a significant step in eBay's ongoing efforts to improve the collector trading experience and create a safe, reliable trading environment. This collaboration aims to promote the healthy development of the collectibles market by fostering confidence and security in transactions.

Amazon Sellers Face Suspensions Over Alleged Infringements

Amazon Sellers Face Suspensions Over Alleged Infringements

This article addresses Amazon seller account suspensions due to issues like counterfeiting and intellectual property infringement. It details the specific manifestations of trademark, patent, and copyright infringement. Furthermore, it provides a practical framework and suggestions for writing a Plan of Action (POA) to appeal the suspension. The aim is to help sellers effectively navigate account suspension crises and improve their chances of a successful reinstatement by understanding the reasons for suspension and crafting a compelling POA.

Amazons Project Zero Cracks Down on Counterfeits

Amazons Project Zero Cracks Down on Counterfeits

Amazon Project Zero is a powerful tool for brands to combat counterfeiting and protect their rights. It grants brands greater autonomy, enabling them to quickly remove counterfeit products, safeguard their brand image, and boost sales. Brands should proactively prepare to join this program as soon as possible. It empowers brands to directly remove infringing listings, streamlining the process compared to traditional reporting methods and providing a more efficient way to protect intellectual property rights and customer trust.

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Amazon Ends FBA Inventory Commingling for Sellers

Amazon Ends FBA Inventory Commingling for Sellers

Amazon FBA will end commingled inventory and transition to independent inventory management, aiming to combat counterfeiting and enhance brand seller advantages. The new rules will increase the cost and operational risks for counterfeiters, prompting sellers to shift towards precise operations, including product development, brand building, and inventory optimization. Cross-border e-commerce ERP systems can help sellers achieve multi-channel fulfillment, intelligent inventory planning, and financial transparency, seizing the growth opportunities brought about by the new regulations.