Fourstep Guide to Ecommerce Success in Southeast Asia

Fourstep Guide to Ecommerce Success in Southeast Asia

This article details four key steps for launching a cross-border e-commerce independent website business in Southeast Asia: precise product positioning and regional selection, choosing the right website building system, truly localizing operations, and effective promotion methods. It aims to help entrepreneurs avoid common pitfalls and successfully tap into the Southeast Asian market. The guide provides practical advice and insights to navigate the complexities of the region and build a thriving online business.

01/06/2026 Logistics Industry Insights
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SE Asia Ecommerce Growth Stalls Amid Profitability Pressures

SE Asia Ecommerce Growth Stalls Amid Profitability Pressures

Southeast Asia e-commerce showed strong performance during Singles' Day, but issues like intense price competition and high costs are becoming increasingly prominent. Some sellers still view the market as a blue ocean, while others point to thin profit margins and fierce competition, characterizing it as a red ocean. Entering the Southeast Asian market requires careful risk assessment and the development of a sound strategy. Profitability is a key concern amidst the competitive landscape.

01/06/2026 Logistics Industry Insights
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Hapaglloyd Implements New Documentation Rule for Southeast Asia

Hapaglloyd Implements New Documentation Rule for Southeast Asia

Hapag-Lloyd (HPL) will implement new regulations for the transportation of plastic and metal waste to Southeast Asian countries like Singapore, Malaysia, and Indonesia, effective February 1, 2026. A Letter of Indemnity (LOI) will be required. Failure to provide the LOI as stipulated will result in cargo rejection or detention. Shippers and freight forwarders should pay close attention and prepare accordingly to avoid potential issues and ensure smooth shipment processing.

01/26/2026 Logistics
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Tiktok Invests Billions in Southeast Asia Ecommerce Expansion

Tiktok Invests Billions in Southeast Asia Ecommerce Expansion

TikTok announced a multi-billion dollar investment in Southeast Asia, focusing on e-commerce development. This aims to leverage the region's young population and mitigate regulatory risks in Europe and the US. TikTok faces competition from giants like Shopee and Lazada and must navigate complex regulations. Whether it can replicate Douyin's success remains to be seen. The investment will concentrate on talent training, advertising, and merchant support to improve user experience and brand influence. The move signifies TikTok's strategic expansion and ambition in the rapidly growing Southeast Asian e-commerce landscape.

02/12/2026 Logistics Industry Insights
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Lazada Shopee Drive Ecommerce Growth in Southeast Asia

Lazada Shopee Drive Ecommerce Growth in Southeast Asia

This article provides an in-depth analysis of the qualifications required to open stores on Lazada and Shopee, two major e-commerce platforms in Southeast Asia. It covers the different requirements for cross-border and local stores, and offers guidance on the opening process and important considerations. The aim is to help Chinese merchants better understand the Southeast Asian e-commerce market and seize opportunities. It highlights key differences and provides practical advice for navigating the complexities of setting up shop on these platforms.

02/12/2026 Logistics Encyclopedia
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Tiktok Shop Expands Crossborder Ecommerce in Southeast Asia

Tiktok Shop Expands Crossborder Ecommerce in Southeast Asia

The launch of TikTok Shop in Southeast Asia signifies its transformation from content-based e-commerce to a comprehensive e-commerce platform. With a dual-drive model of "people looking for goods" + "goods finding people," it provides cross-border e-commerce sellers with new traffic entry points and sales channels. The Southeast Asian market has great potential but is highly competitive. Sellers need to seize opportunities and overcome challenges to succeed.

02/12/2026 Logistics Industry Insights
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Tiktoks HEYXI Sunscreen Leads Southeast Asia Beauty Boom

Tiktoks HEYXI Sunscreen Leads Southeast Asia Beauty Boom

This article analyzes the latest weekly TikTok beauty sales data from Fastmoss in Southeast Asia, revealing the latest trends in Indonesia, Vietnam, Thailand, Malaysia, and the Philippines. The report indicates that HEYXI's tone-up cream remains strong in Indonesia, while local brands are emerging in Malaysia. Live commerce has become mainstream, with user reviews playing a crucial role. Cross-border shops continue to gain momentum in the Philippines. The data provides valuable insights for brands and sellers looking to succeed in the dynamic Southeast Asian beauty market on TikTok.

02/12/2026 Logistics Industry Insights
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Xishuangbanna Airport Boosts Regional Ties to Southeast Asia

Xishuangbanna Airport Boosts Regional Ties to Southeast Asia

Xishuangbanna Gasa International Airport (JHG), a vital aviation hub in Southwest China connecting Southeast Asia, significantly promotes regional economic development and international exchange. Its advantageous location, comprehensive route network, intelligent services, and convenient transportation enhance Xishuangbanna's accessibility, attracting investment and tourists. The airport also provides employment opportunities for local residents, serving as a crucial engine for regional economic growth. Its modern facilities and strategic importance solidify its role in facilitating trade and tourism within the region and beyond.

02/11/2026 Airport Codes
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Tokopedia Plans US IPO Boosting Southeast Asia Ecommerce

Tokopedia Plans US IPO Boosting Southeast Asia Ecommerce

Indonesian e-commerce giant Tokopedia is accelerating its IPO plans, having hired advisors and evaluating various options, including a SPAC merger. A potential merger with Bridgetown Holdings, backed by Li Ka-shing, is being considered, with a valuation potentially reaching tens of billions of dollars. This move is expected to attract more international capital, boost the development of the Southeast Asian e-commerce market, and present both opportunities and challenges for investors.

02/11/2026 Logistics Industry Insights
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Guide to Shipping Food to Southeast Asia Safely

Guide to Shipping Food to Southeast Asia Safely

This article provides a detailed guide on how to safely and efficiently ship food to Southeast Asia via international freight forwarding. It covers logistics channel selection, the shipping process, special considerations for food delivery, and a guide to avoiding common pitfalls. The aim is to help you easily achieve a 'taste of home' reunion. This includes important information about regulations, packaging, and temperature control to ensure your food arrives in perfect condition.

02/02/2026 Logistics Encyclopedia
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