Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Independent Ecommerce Sites Sustain Postholiday Growth

Independent Ecommerce Sites Sustain Postholiday Growth

SHOPYY's key account manager, LEO, will host a live broadcast on December 24th, sharing insights on leveraging Christmas and New Year to build a sustainable independent website. The broadcast will focus on holiday marketing strategies, user experience optimization, customer relationship management, data analysis & optimization, and technical support. Through real-world case studies, LEO will delve into SHOPYY's features and application techniques, helping cross-border e-commerce practitioners seize opportunities and achieve sales growth. Learn how to maximize your holiday sales potential with practical tips and actionable strategies.

01/23/2026 Logistics Industry Insights
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Temu Policy Changes Challenge Sellers ERP Systems May Help

Temu Policy Changes Challenge Sellers ERP Systems May Help

Temu platform policy adjustments pose challenges for cross-border e-commerce sellers, including restrictions on advertising service fee reserves, shifts in traffic allocation mechanisms, and tightened front-end access. Sellers need to optimize advertising strategies, participate in platform activities, and strengthen data monitoring. Echain ERP provides tailored solutions for Temu's Fully Managed, Semi-Managed, and Y2 models, helping sellers flexibly manage orders, optimize logistics costs, accurately calculate profits, and enhance competitiveness. This allows them to adapt effectively to the changing Temu landscape and maintain a competitive edge.

01/23/2026 Logistics Industry Insights
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Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

01/23/2026 Logistics Industry Insights
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New Safety Rules Transform Crude Oil Rail Shipping

New Safety Rules Transform Crude Oil Rail Shipping

The U.S. Department of Transportation has released new regulations to enhance the safety of rail transport for flammable materials like crude oil and ethanol. The rules cover various aspects, including tank car standards, braking systems, risk assessments, and personnel training. Simultaneously, ports are adapting to policy changes and demand fluctuations by investing in infrastructure, leveraging data-driven insights, and improving inland transportation capabilities. These efforts aim to build a safer and more efficient logistics system for the transportation of hazardous materials and other goods.

01/27/2026 Logistics
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US Retail Sales Jump in July Amid Ecommerce Boom

US Retail Sales Jump in July Amid Ecommerce Boom

July retail sales data showed robust growth, with both the U.S. Department of Commerce and the National Retail Federation (NRF) reporting increases. Consumer confidence and the labor market were key drivers, but trade war uncertainties remain. The NRF raised its full-year sales forecast. Online sales continued to lead, and the apparel sector performed particularly well. The retail industry outlook is optimistic, but vigilance regarding trade risks is necessary. The strong sales suggest continued economic growth and positive consumer spending habits, despite potential headwinds.

01/27/2026 Logistics Industry Insights
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Global Trade Boosted by Streamlined HS Code 14049040 Compliance

Global Trade Boosted by Streamlined HS Code 14049040 Compliance

Accurate HS code classification is crucial for global trade compliance, cost reduction, and efficiency. This paper highlights the significance of HS code 14049040 and proposes methods such as utilizing real-time tariff simulation tools, data-driven strategies, and expert consultation to ensure coding accuracy and unlock supply chain advantages. Precise HS code classification minimizes customs delays, optimizes tariff payments, and facilitates smoother international transactions. By focusing on accuracy and leveraging available resources, businesses can significantly improve their global trade operations and achieve a competitive edge.

01/27/2026 HS Code Query
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AI Enhances Customs Fraud Detection Curbing Tax Evasion

AI Enhances Customs Fraud Detection Curbing Tax Evasion

The DATE neural network model, developed by the World Customs Organization (WCO), leverages a dual attention mechanism and tree-aware embedding techniques to effectively identify potential customs fraud transactions and improve inspection efficiency. Successfully piloted in Nigeria and open-sourced for use by customs administrations worldwide, this model has the potential to become a new tool in combating cross-border tax evasion. It offers a data-driven approach to detecting irregularities and enhancing risk assessment in international trade, ultimately contributing to fairer and more secure global commerce.

01/27/2026 Customs Knowledge
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El Viga Airports ICAO Code SVVG Highlights Aviation Role

El Viga Airports ICAO Code SVVG Highlights Aviation Role

This article provides an in-depth analysis of the ICAO code SVVG for El Vigía Airport in Venezuela, explaining its crucial role in aviation, including flight planning, air traffic control, and meteorological reports. From a data analysis perspective, it explores the application value of airport codes in database construction, flight traffic analysis, route optimization, and risk assessment. Furthermore, it supplements the airport's overview information to enhance content practicality. This information is useful for understanding air travel in Venezuela and the importance of standard aviation codes.

01/27/2026 Airport Codes
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Seguela Airport Adopts SEO and DISG Codes for Navigation

Seguela Airport Adopts SEO and DISG Codes for Navigation

This article provides an in-depth analysis of Séguéla Airport in Côte d'Ivoire, focusing on its IATA code SEO and ICAO code DISG. It highlights the crucial role of airport codes in analyzing data related to flights, passenger traffic, cargo, and security. The information includes the airport's geographical location and a link to its Wikipedia page. The aim is to provide readers with a comprehensive understanding of the value of airport codes in the aviation industry and facilitate access to relevant information about Séguéla Airport.

01/27/2026 Airport Codes
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