Can Xueersi Match New Orientals Livestreaming Ecommerce Success

Can Xueersi Match New Orientals Livestreaming Ecommerce Success

Xueersi's transition to live streaming e-commerce shows initial success, with impressive sales of educational books, sparking discussions about its imitation of New Oriental. While achieving some progress in the educational book market, Xueersi still needs to focus on differentiated competition, content innovation, and brand building to stand out in the fierce market competition and achieve its transformation goals. This includes developing unique offerings and strengthening its brand image to attract and retain customers in the evolving landscape.

01/04/2026 Logistics Industry Insights
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Independent Ecommerce Sellers Boost Growth With Google Pmax

Independent Ecommerce Sellers Boost Growth With Google Pmax

This article provides an in-depth analysis of Google PMax campaigns, offering a comprehensive guide for independent website sellers from creation to optimization. It covers key aspects such as ad goal selection, budget bidding strategies, asset group optimization, and audience signal targeting. Addressing frequently asked questions, this guide empowers sellers to effectively leverage PMax to improve performance. Learn how to maximize your return on investment and drive conversions with PMax ads for your independent online store.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Search Ranking Strategies

Ebay Sellers Gain Edge with Search Ranking Strategies

This article provides an in-depth analysis of key eBay search engine optimization (SEO) techniques, aiming to help sellers improve their product ranking in search results, increase exposure, and boost sales. It details optimization strategies for titles, categories, images, attributes, descriptions, and customer reviews, offering practical advice to help sellers succeed on the eBay platform. By implementing these strategies, sellers can improve product visibility and drive more traffic to their listings, ultimately leading to increased sales and revenue.

01/04/2026 Logistics Encyclopedia
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Amazon Account Required for Full Kindle Functionality

Amazon Account Required for Full Kindle Functionality

This article details the necessity of registering a Kindle device with an Amazon account, covering access to a vast library of ebooks, cloud synchronization and backup, personalized recommendations and services, and access to free resources. It also provides a comprehensive guide to Amazon account registration and Kindle usage tips, aiming to help readers better utilize their Kindle devices and enjoy the pleasure of digital reading. The guide covers account creation and initial device setup for optimal reading experience.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Optimize ACOS for New Product Launches

Amazon Sellers Optimize ACOS for New Product Launches

In the initial stages of launching a new product on Amazon, blindly bidding on expensive, broad keywords can lead to a high ACOS. A recommended strategy involves first using automatic campaigns to identify high-performing keywords. Then, leverage manual campaigns for precise targeting, while maintaining automatic campaigns to continuously discover low-cost traffic. Detailed campaign management and listing relevance are crucial for improving advertising performance. This approach helps to control costs and optimize the effectiveness of new product promotions.

01/04/2026 Logistics Industry Insights
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Tiktok Implements Age Restrictions for Live Streams

Tiktok Implements Age Restrictions for Live Streams

TikTok will raise the age limit for live streaming to 18 and introduce an adult-only live streaming feature, aiming for more precise content classification and user targeting. This move reflects the platform's attempt to balance user growth and content safety, and its future development is worth monitoring. The new measures are expected to improve content moderation and provide a safer environment for younger users while also catering to the preferences of adult audiences with age-appropriate content.

01/04/2026 Logistics Industry Insights
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Amazon Cuts Jobs Adjusts FBA and Search Algorithms

Amazon Cuts Jobs Adjusts FBA and Search Algorithms

This article analyzes Amazon's layoffs, FBA inventory restrictions, and search algorithm updates from a data analyst's perspective, revealing the underlying business logic. It emphasizes the need for sellers to shift their mindset, leverage data analytics tools, and pay attention to market trends. Sellers should also research competitors and conduct A/B testing to develop more effective business strategies. Adapting to platform changes and focusing on data-driven decision making are crucial for long-term growth and success on Amazon.

01/04/2026 Logistics Industry Insights
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Youtube Live Tools Boost Ecommerce Engagement

Youtube Live Tools Boost Ecommerce Engagement

This article analyzes mainstream YouTube live streaming tools such as Restream and OBS, comparing their features and applicable scenarios. It aims to help independent website sellers choose the best solution to enhance brand influence. The comparison covers functionality, ease of use, and integration capabilities, providing insights for selecting the optimal tool based on specific needs and technical expertise. Ultimately, the goal is to empower sellers to leverage live streaming effectively for marketing and customer engagement on their independent websites.

01/04/2026 Logistics Encyclopedia
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Tiktok Algorithm Guide for Crossborder Ecommerce Sellers

Tiktok Algorithm Guide for Crossborder Ecommerce Sellers

This article provides an in-depth analysis of the TikTok algorithm, offering practical tips and a guide to avoid common pitfalls for cross-border sellers. It covers the algorithm's importance, key influencing factors, strategies for increasing followers and engagement, and common misconceptions. The aim is to help readers create high-quality content, enhance brand exposure, and master TikTok marketing. Learn how to leverage the algorithm to your advantage and achieve success in the competitive landscape of TikTok e-commerce.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Boost Growth with Offplatform Marketing Strategies

Ebay Sellers Boost Growth with Offplatform Marketing Strategies

eBay sellers need to master a combination of on-site and off-site marketing strategies and refined operational skills to enhance competitiveness. Off-site marketing includes social media, domain redirection, external links, blogs, search engine advertising, and SEO. Operational skills cover breaking sales limits, reasonable pricing, product selection, and preparing consumables. Simultaneously, it's crucial to avoid risks, operate in compliance, and continuously learn and optimize. Mastering these aspects is key to success in the competitive eBay marketplace.

01/04/2026 Logistics Encyclopedia
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