WCO Standards Accelerate Global Trade Digitalization

WCO Standards Accelerate Global Trade Digitalization

The Secretary General of the World Customs Organization (WCO) highlighted the crucial role of data and technology in driving the global digital transformation of trade at the ICC Future Trade Forum, introducing relevant WCO initiatives. He advocated for the adoption of the WCO Data Model to promote interoperability of trade standards and explored collaboration opportunities with Singapore Customs, the International Chamber of Commerce, and APEC. The aim is to enhance trade efficiency, security, and inclusivity through standardized data and technological advancements in customs procedures and international trade.

01/05/2026 Customs Knowledge
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Datadriven Influencer Marketing Enhances ROI Moves Beyond Vanity Metrics

Datadriven Influencer Marketing Enhances ROI Moves Beyond Vanity Metrics

This paper delves into measuring and optimizing ROI in influencer marketing. It emphasizes focusing on metrics like brand awareness, reach, and engagement in the initial stages, rather than solely on sales conversion. By applying the Pareto principle, resources should be concentrated on top-performing influencers. Continuous data analysis and optimization are crucial for achieving data-driven growth. The paper highlights the importance of a holistic approach to influencer marketing ROI, considering both short-term and long-term objectives, and leveraging data insights for continuous improvement.

12/29/2025 Logistics Industry Insights
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Businesses Urged to Migrate Facebook Pixel for Better Analytics

Businesses Urged to Migrate Facebook Pixel for Better Analytics

This article provides a detailed guide on replacing your Facebook Ads pixel, covering steps like creating a new pixel, copying the code, website integration, and post-migration considerations. It aims to help advertisers transition smoothly, ensuring continuous data tracking to improve ad performance and drive business growth. The guide emphasizes the importance of maintaining accurate data throughout the replacement process to avoid disruptions in campaign optimization and reporting. By following these steps, advertisers can minimize potential data loss and maximize the effectiveness of their Facebook advertising efforts.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Use ABA to Boost Black Friday Traffic

Amazon Sellers Use ABA to Boost Black Friday Traffic

This article delves into how Amazon sellers can leverage ABA reports to increase the number of keywords indexed, thereby gaining more organic traffic during peak seasons like Black Friday and Cyber Monday. It analyzes the five major factors influencing keyword indexing and introduces tools like JIA ERP that help sellers efficiently analyze ABA data and optimize listings, ultimately driving sales growth. Mastering ABA data analysis is crucial for seller success on the Amazon platform. This data-driven approach allows for better visibility and improved performance.

12/31/2025 Logistics Industry Insights
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Panamas Shipping Industry Warns of Port Oligopoly Threat

Panamas Shipping Industry Warns of Port Oligopoly Threat

Ricardo Lins, president of the Panama National Maritime Authority, urges the country to avoid oligopoly in port management. He emphasizes the need for transparent regulations to attract new shipping companies and investments, strengthen market competition, and ensure long-term development.

08/04/2025 Logistics
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