Digital Identity Transforms Air Travel with Personalized Retail
IATA's 'Digital Identity Program' aims to build a secure, machine-readable identification system, reshaping the airline distribution chain. By enhancing customer experience, improving security, and boosting operational efficiency, digital identity will propel the aviation industry towards personalized retail and permeate all aspects of travel. This initiative envisions a future of more convenient, secure, and efficient air travel, streamlining processes and offering tailored services throughout the journey, ultimately benefiting both airlines and passengers.









