US Trademark Strategies Key to Brand Success

US Trademark Strategies Key to Brand Success

This article provides an in-depth analysis of the US trademark registration process, emphasizing the importance of trademark search and offering practical advice to improve registration success rates. Key factors include choosing a professional agency, ensuring trademark distinctiveness, avoiding conflicts, and submitting timely evidence of use. Pinkmann Cross-border offers comprehensive trademark services, helping brands successfully enter the US market. We guide you through the complexities, increasing your chances of securing your brand identity and ensuring a smooth expansion into the American market.

Sheins US Expansion Intensifies Global Retail Competition

Sheins US Expansion Intensifies Global Retail Competition

SHEIN launched a third-party marketplace platform, entering the US e-commerce market with the aim of enriching product variety, shortening delivery times, and achieving strategic transformation. This move presents opportunities for Chinese sellers, but also brings challenges such as price competition and platform rules. While SHEIN's future development is uncertain, its entry will inject new vitality into the US e-commerce market. This expansion signifies SHEIN's ambition to become a comprehensive online retailer, competing with established giants like Amazon and Walmart.

OZON Russia Highlights Top Ecommerce Product Categories

OZON Russia Highlights Top Ecommerce Product Categories

This article provides an in-depth analysis of trending keywords on the Russian OZON platform, focusing on high-potential product categories such as pest control products, building materials, and auto parts. For each category, the article offers detailed product selection advice and market analysis. The aim is to help cross-border e-commerce sellers accurately grasp opportunities in the Russian market and achieve sales growth. It highlights key areas for sellers to focus on when choosing products for the OZON marketplace.

Ihealth Wins Major US Contracts During COVID19 Testing Surge

Ihealth Wins Major US Contracts During COVID19 Testing Surge

Andon Health experienced a sales surge during Black Friday with its iHealth test kits and secured a 1.367 billion RMB order from the US government. Its success is attributed to cultivating the local market, capitalizing on the pandemic, compliant operations, and brand building. Andon Health's experience offers valuable lessons for cross-border e-commerce sellers. Key takeaways include product selection, localization, compliance, branding, and seizing opportunities. By focusing on these areas, other businesses can potentially replicate similar success in the global market.

Amazon Expands Layoffs Amid Crossborder Ecommerce Challenges

Amazon Expands Layoffs Amid Crossborder Ecommerce Challenges

Amazon announced layoffs of 20,000 employees, impacting a wide range of areas. Simultaneously, significant fluctuations in the RMB exchange rate pose challenges for cross-border e-commerce. This article analyzes the impact of exchange rate risk on cross-border e-commerce and offers recommendations such as utilizing foreign exchange hedging tools, RMB settlement, adjusting pricing strategies, optimizing supply chains, and diversifying market layouts. The aim is to help cross-border e-commerce businesses stabilize profits and respond to market changes effectively.

PIL Adds Direct Mexico Call to West Coast South America Route

PIL Adds Direct Mexico Call to West Coast South America Route

Pacific International Lines (PIL) is upgrading its West Coast South America Service (WS6) by adding a direct call to Ensenada, Mexico. The Chilean terminal will be adjusted to San Antonio. This route optimization aims to enhance service efficiency and strengthen PIL's strategic position in the Latin American market. The upgrade is designed to cater to the increasing market demand in the region. The changes will improve connectivity and provide more reliable shipping options for customers trading between Asia and South America.

01/08/2026 Logistics
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Trucking Industry Struggles Amid Broader Economic Growth

Trucking Industry Struggles Amid Broader Economic Growth

At the SMC3 conference, Keith Prather of Armada Corporate Intelligence highlighted the cyclical disconnect between the macroeconomy and the freight market, currently driven by inventory imbalances. He noted that global supply chains are undergoing a reset, with destocking nearing completion. Anticipated economic growth is expected to drive a rebound in freight volumes. Prather emphasized the need for freight companies to proactively embrace change and prepare for market recovery. The current situation presents both challenges and opportunities as the industry navigates this transition.

EU Ecommerce Firms Adapt to Simplified Customs Rules

EU Ecommerce Firms Adapt to Simplified Customs Rules

DDP (Delivered Duty Paid) Europe line provides cross-border e-commerce sellers with a one-stop solution including customs clearance and duties, simplifying processes, reducing costs, and improving efficiency to help sellers easily expand into the European market. It is especially suitable for e-commerce beginners, those with time-sensitive needs, those who want to control costs, and those unfamiliar with European tax laws. This dedicated line streamlines the shipping process, offering a hassle-free experience for sellers targeting the European market.

01/26/2026 Logistics
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US Manufacturing Rebounds in June As ISM Data Rises

US Manufacturing Rebounds in June As ISM Data Rises

The June ISM report indicates a moderate recovery in US manufacturing, with the PMI index rebounding, driven primarily by new orders and production. Skills gaps are evident in the labor market, inventory management remains cautious, and prices are experiencing moderate increases. Experts believe the long-term trend is uncertain, with significant influence from external factors. Companies should closely monitor market dynamics, increase R&D investment, enhance employee skills, optimize supply chain management, and actively expand markets to seize growth opportunities.

Yen Volatility Rises Ahead of Options Expiry Aussie Dollar Weakens

Yen Volatility Rises Ahead of Options Expiry Aussie Dollar Weakens

Approaching the New York options expiry on November 24th, the forex market remains sentiment-driven despite the absence of significant expiries. The Japanese Yen continues to weaken, influenced by diverging monetary policies and economic downside risks. The Australian Dollar is hovering on the edge of a key range, facing potential downside pressure. Traders should closely monitor risk sentiment, macroeconomic data, and geopolitical factors to inform their trading strategies. These elements are crucial for navigating the current market dynamics and making informed decisions.