Amazon Stock Dives on Weak Q3 Earnings Bleak Holiday Outlook

Amazon Stock Dives on Weak Q3 Earnings Bleak Holiday Outlook

Amazon's Q3 earnings missed expectations, and Q4 forecasts were significantly lowered, triggering a stock price plunge. A strong dollar led to exchange rate losses, exacerbating performance pressure. The industry as a whole holds a pessimistic attitude towards peak season sales. Cross-border e-commerce sellers need to pay attention to exchange rate fluctuations, flexibly adjust strategies, and cope with market challenges. The results highlight the impact of macroeconomic factors and the need for adaptability in the current global e-commerce landscape.

Targeting Cheaper Markets Cuts Google Ads Costs

Targeting Cheaper Markets Cuts Google Ads Costs

This article provides a detailed explanation of the differences between RMB and non-RMB accounts when setting up a Google Ads account. It focuses on how invoice requirements influence the account selection process and offers a clear setup guide and refund instructions. The aim is to help advertisers make informed decisions and save on their advertising budget. It highlights the key considerations for choosing the right account type based on tax and invoicing needs, ensuring a smooth and cost-effective advertising experience.

Zendure Startup Secures Funding in Competitive Energy Storage Market

Zendure Startup Secures Funding in Competitive Energy Storage Market

Zendure successfully completed its financing through four key strategies: differentiated products, crowdfunding, multi-channel distribution, and social media marketing. Its experience offers valuable insights for other energy storage brands. These include a user-centric approach, differentiation in a competitive market, prioritizing user interaction and engagement, adopting a multi-channel distribution strategy, and leveraging social media marketing for brand building and customer acquisition. By focusing on these aspects, other brands can potentially replicate Zendure's success in attracting investment and building a loyal customer base.

Google Adsense Simplifies Youtube Creator Payments

Google Adsense Simplifies Youtube Creator Payments

Google AdSense is upgrading, introducing a dedicated earnings management page for YouTube creators. The "Payment account canceled" email received by creators is not a violation notice, but part of the system upgrade. This upgrade does not affect earnings and requires no resubmission of information. The viewing method remains the same, aiming to provide a clearer and more convenient earnings management experience for YouTube creators. It's a system-wide improvement to streamline the payment process and offer better insights into revenue generation.

Douyin Eases Store Setup for Individuals with ID Verification

Douyin Eases Store Setup for Individuals with ID Verification

This article provides a detailed guide to opening, registering, and operating a personal TikTok Shop. Individuals can open a shop with just an ID card, but should pay attention to business category restrictions. The registration process is supported on both PC and mobile. Product selection and operation are key to profitability, requiring attention to market trends, content marketing, and fan interaction. Focus on choosing trending products and engaging with your audience to maximize sales and build a successful TikTok Shop.

01/05/2026 Logistics
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AI Boosts Crossborder Ecommerce for Sellers

AI Boosts Crossborder Ecommerce for Sellers

The explosion of ChatGPT has sparked a global AI race among tech giants, also bringing new opportunities for cross-border e-commerce. Sellers can leverage ChatGPT for product research, listing optimization, ad targeting, customer service, and content marketing. However, a rational perspective is crucial. It should be viewed as an auxiliary tool, combined with human intelligence, to stand out in the competition. It is not a replacement for human creativity and strategic thinking but a powerful tool to enhance existing processes.

Ebay Simplifies Global Returns for Buyers

Ebay Simplifies Global Returns for Buyers

This article provides a detailed explanation of eBay's return policy, clarifying that free returns are not equivalent to unconditional returns. It outlines the buyer's return process on eBay, including initiating a return request, specifying the reason for return, uploading shipping information, and awaiting a refund. The aim is to help buyers better understand eBay's return rules, enabling a more confident and enjoyable cross-border shopping experience. This guide helps navigate the process and understand the nuances of eBay's return system.

Top 12 Datadriven Ecommerce Resources for Success

Top 12 Datadriven Ecommerce Resources for Success

This article, from a data analyst's perspective, curates 12 content resource websites, covering video, images, product mockups, and comprehensive materials, to help independent website sellers efficiently create high-quality content and enhance their brand image for a successful shopping season. By leveraging data analysis, sellers can optimize their content strategy and stand out in a competitive market. The selected resources aim to streamline the content creation process and provide valuable assets for building a strong online presence and driving sales.

Livestreamer Cathy Heung Struggles As Viewership Declines

Livestreamer Cathy Heung Struggles As Viewership Declines

He Xiangtai's live streaming e-commerce faced quality concerns, triggering a consumer trust crisis and exposing the drawbacks of the low-price "hook product" model. This incident serves as a warning to the live streaming e-commerce industry that traffic is not a panacea, and product quality and after-sales service are the key to winning consumer trust. Cross-border e-commerce sellers should learn from this, focusing on product quality upgrades and establishing a comprehensive after-sales system to remain competitive.

Amazon Expands Climate Pledge Program for Ecofriendly Sellers

Amazon Expands Climate Pledge Program for Ecofriendly Sellers

Amazon's 'Climate Pledge Friendly' certification offers a new green marketing opportunity for sellers. By participating in the program, sellers can increase product visibility, attract environmentally conscious consumers, and receive platform traffic support. Carbon neutral certification, due to its simplicity and universality, has become a popular choice, helping businesses gain a competitive edge in the sustainable development movement. This certification allows sellers to showcase their commitment to reducing their carbon footprint and appeal to a growing market segment focused on eco-friendly products.

01/06/2026 Logistics
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