Guide to Optimizing Amazon Ad Spend for Higher ROI

Guide to Optimizing Amazon Ad Spend for Higher ROI

This article reveals a common misconception in Amazon advertising optimization: focusing solely on high ACOS campaigns while neglecting the significance of advertising spend percentage. Through case studies and data validation, it emphasizes prioritizing adjustments to high ACOS campaigns with a large proportion of ad spend. This approach more effectively reduces overall ACOS and enhances advertising efficiency. Sellers are advised to comprehensively consider both ACOS and spend percentage for refined operations, leading to better optimization outcomes and improved return on investment.

12/30/2025 Logistics Industry Insights
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Luo Yonghao Expands Ecommerce Influence to Crossborder Markets

Luo Yonghao Expands Ecommerce Influence to Crossborder Markets

Luo Yonghao's entry into the overseas e-commerce market presents new opportunities and challenges for the cross-border e-commerce industry. He will offer e-commerce training through "Make a Friend Overseas Academy" and build an "Overseas E-commerce Matching Platform" to create a complete overseas ecosystem. Although TikTok Shop faces challenges in the US, including logistics, competition, and security concerns, its massive traffic potential remains noteworthy. Sellers are advised to closely monitor the platform's development and seize opportunities when appropriate.

12/30/2025 Logistics Industry Insights
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Ebay Explains Account Suspensions and Appeal Process

Ebay Explains Account Suspensions and Appeal Process

eBay account suspension is a common problem for sellers. This article analyzes the common reasons for account suspensions, such as order surges and policy violations. It provides a detailed appeal guide, including preparing materials and writing an appeal letter. It also addresses the issue of re-registering after an account ban, helping sellers navigate account crises. The guide aims to equip sellers with the knowledge and steps needed to effectively address eBay account suspensions and potentially reinstate their selling privileges.

12/30/2025 Customs Knowledge
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Independent Brands Boost Ecommerce Retention with Usercentric Strategies

Independent Brands Boost Ecommerce Retention with Usercentric Strategies

This article delves into the core strategies and methods of user operations for independent websites. It emphasizes a user-centric approach, focusing on building clear user personas, implementing refined user segmentation, and utilizing tools like user surveys, heatmap analysis, and event tracking to gain user insights. This provides independent website sellers with a practical guide to improve repurchase rates and brand loyalty. By understanding user behavior and needs, businesses can tailor their offerings and communication to foster stronger relationships and drive sustainable growth.

12/30/2025 Logistics Industry Insights
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Ebay Sellers Boost Sales with Improved Store Categorization

Ebay Sellers Boost Sales with Improved Store Categorization

This article details the importance and setup methods of eBay store categories. It emphasizes that clear store categorization enhances user experience, conversion rates, and store professionalism. The article provides detailed operational steps and highlights the principles of scientific categorization, aiming to help sellers create a well-organized store and ultimately increase sales. Proper categorization improves navigation, allows customers to easily find what they're looking for, and contributes to a more professional and trustworthy store image, all leading to improved performance.

12/30/2025 Customs Knowledge
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FBA Vs Overseas Warehouses Key Ecommerce Fulfillment Choices

FBA Vs Overseas Warehouses Key Ecommerce Fulfillment Choices

This article provides a comparative analysis of Amazon FBA and overseas warehouses, offering professional guidance for cross-border e-commerce sellers in choosing a suitable warehousing strategy. It examines the differences and similarities from multiple perspectives, including product type, sales volume, financial strength, and risk tolerance. The aim is to help sellers select the most appropriate warehousing model based on their specific circumstances, ultimately maximizing efficiency and profitability. The analysis empowers sellers to make informed decisions regarding their logistics and fulfillment processes.

12/30/2025 Warehousing
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Ebay Updates Return Policy Guidelines for Sellers and Buyers

Ebay Updates Return Policy Guidelines for Sellers and Buyers

This article provides a detailed interpretation of eBay's latest return policy, offering return procedures and key considerations for both sellers and buyers. Sellers can customize their return preferences to flexibly handle various return scenarios and improve management efficiency. Buyers can understand the return process and protect their rights. Mastering these techniques ensures a more secure and confident eBay transaction. The guide aims to clarify the often complex return process, empowering both parties to navigate it effectively and resolve issues smoothly.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Urged to Focus on Account Health Compliance

Amazon Sellers Urged to Focus on Account Health Compliance

Amazon's account performance rules are updated, making compliant operations crucial. The new rules emphasize account health scores, with severe penalties for violations. Sellers must deeply understand platform rules, prioritize product quality and intellectual property protection, standardize advertising, actively address customer complaints, and establish robust risk management mechanisms. Adhering to a long-term vision is essential for success in the Amazon marketplace. Staying updated with policy changes and proactively addressing potential issues are key to maintaining a healthy account and avoiding suspensions.

12/30/2025 Logistics Industry Insights
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Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan is launching a Double Points Week promotion, offering sellers an opportunity to boost product visibility and sales. Sellers must ensure at least 80% of their products are purchasable and offer at least 1% in points by February 16th. During the event, Amazon will match the points offered by sellers to buyers. Sellers should register promptly and optimize product listings to maximize the benefits of the promotion. This is a great chance to increase sales and attract more customers on Amazon Japan.

12/30/2025 Logistics Industry Insights
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Google Adapts SEO Strategies for Foreign Trade Amid Chatgpt Rise

Google Adapts SEO Strategies for Foreign Trade Amid Chatgpt Rise

AI technologies like ChatGPT are disrupting the search engine landscape, causing a decline in Google's traffic. As user habits shift from search to chat, websites face potential drops in organic traffic. Foreign trade enterprises should re-evaluate the value of SEO, embrace AI, diversify marketing channels, and enhance user experience. This is crucial to navigate the evolving landscape and usher in a new era of foreign trade marketing, adapting to the changing user behavior and leveraging AI for competitive advantage.

12/30/2025 Logistics Industry Insights
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