Mastering Whatsapp for Global Trade and Customer Engagement

Mastering Whatsapp for Global Trade and Customer Engagement

This article details the application of WhatsApp in foreign trade marketing, covering new account nurturing, unblocking strategies, and efficient customer acquisition techniques. It emphasizes avoiding high-frequency operations, maintaining account activity, and acquiring customer information through multiple channels. Practical tips are provided to help foreign trade practitioners use WhatsApp effectively and improve marketing results. The focus is on compliant usage to enhance outreach and avoid account restrictions, ultimately boosting lead generation and sales within the international trade sector.

01/07/2026 Logistics Encyclopedia
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Americas Caribbean Boost Crossborder Ecommerce Supply Chains

Americas Caribbean Boost Crossborder Ecommerce Supply Chains

The Americas and Caribbean Customs-Postal Strategy Conference highlighted the crucial role of customs-postal cooperation in fostering cross-border e-commerce. The WCO emphasized data-driven approaches and standardized frameworks, while the UPU and PUASP focused on process optimization and combating smuggling. Participants committed to strengthening collaboration to build a more efficient and secure global postal supply chain, laying the groundwork for the future development of cross-border trade. This includes enhanced data exchange and harmonized procedures to facilitate smoother and safer international transactions.

12/30/2025 Customs Knowledge
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