Tiktok Drives Summer Sales Boom for US Businesses

Tiktok Drives Summer Sales Boom for US Businesses

Summer seasonal products are selling well on TikTok US, with inflatable pools and other cooling items proving popular. Merchants are successfully igniting the market through precise targeting, content marketing, influencer collaborations, and promotional strategies. To seize seasonal business opportunities, focus on user needs, operational strategies, and supply chain optimization. Understanding consumer preferences during specific periods is crucial for success on the platform. By leveraging these tactics, businesses can capitalize on the demand for seasonal items and maximize their sales potential.

02/05/2026 Logistics Industry Insights
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Eastern Europes COD Market Expands With Strategic Growth Tactics

Eastern Europes COD Market Expands With Strategic Growth Tactics

This paper delves into the 'burning money, no orders' phenomenon in the Eastern European COD market, emphasizing the importance of refined operations. It proposes strategies for sellers to achieve growth in this market, including market research, product differentiation, targeted marketing, professional after-sales service, and building a trust system. By focusing on these key areas, sellers can overcome challenges and achieve success in the competitive Eastern European COD landscape. The article aims to provide practical insights for navigating this complex market.

02/05/2026 Logistics Industry Insights
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Europes Ecommerce Growth Hinges on Cashondelivery Mastery

Europes Ecommerce Growth Hinges on Cashondelivery Mastery

This article provides an in-depth analysis of the European COD (Cash on Delivery) market, offering a comprehensive practical guide for cross-border e-commerce sellers. It emphasizes the importance of systematic operations, covering market research, product localization, customer information management, logistics selection, and marketing services. The aim is to help sellers improve their delivery success rate and achieve business growth in the European COD market. This guide offers practical strategies to navigate the complexities and optimize performance in this dynamic environment.

02/05/2026 Logistics Industry Insights
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Linkedin Strategies Boost Global Trade Lead Generation

Linkedin Strategies Boost Global Trade Lead Generation

This article details five practical techniques for foreign trade professionals to leverage LinkedIn for customer development. These include precise searching, employee mining, bypassing the "LinkedIn Member" limitations, network expansion, and community engagement. It also emphasizes the importance of content marketing. The aim is to help foreign trade companies efficiently utilize the LinkedIn platform to expand into overseas markets. By focusing on these key strategies, businesses can effectively prospect and connect with potential clients, ultimately driving growth and success in the global marketplace.

02/05/2026 Logistics Industry Insights
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IAB China Summit to Explore Aidriven Global Brand Growth

IAB China Summit to Explore Aidriven Global Brand Growth

The IAB China Annual Awards will be held in Beijing on January 16, 2026, focusing on "AI-Powered Globalization & Global Growth." The event will explore topics such as AI-powered marketing, opportunities in overseas short dramas, and data-driven growth. The establishment of the IAB China Micro-video and Short-video Professional Committee will also be announced. This committee aims to provide strategic guidance and resource support for Chinese brands going global, facilitating their expansion and success in international markets.

02/05/2026 Logistics Industry Insights
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Brands Adapt to Fastchanging Ondemand Retail Trends

Brands Adapt to Fastchanging Ondemand Retail Trends

Instant retail, as an emerging retail format, is rapidly evolving. Brands need to carefully assess its strategic value, considering category characteristics, the intensity of instant scenarios, and supply chain adaptability. Entry should be based on the user's immediate needs, with innovation in product, marketing, and operations. In the future, consumers will demand higher service levels, brand differentiation will intensify, and platform infrastructure competition will reshape the retail landscape. This requires a user-centric approach and a focus on optimizing the entire value chain.

02/05/2026 Logistics Industry Insights
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Traditional Businesses Adapt to Crossborder Ecommerce Trends

Traditional Businesses Adapt to Crossborder Ecommerce Trends

This paper provides an in-depth analysis of the differences between B2B and B2C models in cross-border e-commerce, offering practical suggestions for traditional manufacturing enterprises transitioning to cross-border e-commerce. By comparing key characteristics such as customer base, transaction nature, and marketing approaches, this paper helps companies choose the e-commerce model that best suits their needs. It aims to assist businesses in seizing opportunities, addressing challenges, and successfully expanding into overseas markets through effective cross-border e-commerce strategies.

02/12/2026 Logistics Encyclopedia
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Indias Heatwave Spurs Crossborder Ecommerce Growth

Indias Heatwave Spurs Crossborder Ecommerce Growth

India's high temperatures are driving huge demand for heat protection products, presenting a lucrative opportunity for cross-border e-commerce sellers. This article provides a list of best-selling products, such as fans, air conditioners, cooling pads, sunscreen, and cool clothing. It emphasizes the need to focus on practicality, price sensitivity, understanding diverse cultures, offering cash on delivery, and leveraging religious holiday marketing. By mastering these strategies, businesses can capitalize on India's booming 'heat' economy and gain a significant market share.

02/12/2026 Logistics Industry Insights
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Tmall Supermarket Targets Pet Market with New Consumer Data Strategy

Tmall Supermarket Targets Pet Market with New Consumer Data Strategy

Tmall Supermarket released a "Brand User Asset and Liability Statement," emphasizing that users are a brand's core asset. The report suggests pet brands should focus on the post-95s generation. By innovating in product, marketing, and services, brands can construct a brand user asset and liability statement, achieving sustainable growth. This approach highlights the importance of understanding and nurturing the relationship between brands and their customers, particularly within the rapidly expanding pet market and the evolving preferences of younger demographics.

02/11/2026 Logistics Industry Insights
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Pet Stores Adapt to Ecommerce Shifts in 2020

Pet Stores Adapt to Ecommerce Shifts in 2020

CIPS 2020 (Great Wall Petfair) will focus on the growth challenges faced by pet stores, hosting the "New E-commerce & Store Commerce Conference" and the "China Pet Store TOP 100 Selection". The conference will invite e-commerce platforms, tool platforms, and industry experts to discuss growth strategies such as e-commerce empowerment and new media marketing. The selection aims to discover and promote the operating experiences of outstanding stores, provide reference for the industry, and help pet stores achieve growth against the trend.

02/11/2026 Logistics Industry Insights
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