As globalization and artificial intelligence converge to reshape international markets, Chinese brands are positioning themselves to capitalize on emerging opportunities for sustainable overseas growth. The upcoming IAB China Annual Awards will focus on "Intelligence-Driven Global Expansion" as its central theme, bringing together industry leaders to develop forward-thinking strategies for Chinese enterprises.
Under the guidance of the China Advertising Association and organized by IAB China, the event will take place on January 16, 2026, in Beijing's Chaoyang District. The summit will feature prominent figures from AI marketing, short-form video content, and other high-growth sectors to analyze global market trends and identify new growth engines.
Key Discussion Topics
The conference will address several critical areas for international expansion:
- AI-Powered Marketing Innovation: Examining applications of artificial intelligence in overseas campaigns, including smart ad placement, personalized content generation, and user behavior analytics to enhance marketing efficiency.
- Short-Form Video Content Opportunities: Assessing the global potential of micro-dramas as an emerging format and strategies for Chinese brands to effectively communicate their narratives through this medium.
- Data-Centric Growth Strategies: Exploring the role of analytics tools in market research, consumer profiling, and competitive analysis to develop targeted expansion plans.
- Compliance and Risk Management: Addressing legal frameworks, cultural considerations, and other challenges in foreign markets to ensure sustainable operations.
New Industry Initiative
A significant highlight will be the official launch of IAB China's Micro-Video and Short-Form Video Professional Committee, with its inaugural members making their first public appearance. This new body signals IAB China's commitment to strengthening support for the short-form video sector and providing specialized resources for brands expanding internationally through this medium.
Event Details:
Date: January 16, 2026
Time: 1:30 PM to 6:00 PM (local time)
Location: Vanke Times Center, 2nd Floor, Shili, Chaoyang District, Beijing
The IAB China Annual Awards aims to serve as a premier platform for knowledge exchange and practical insights, offering Chinese brands clearer strategic direction and collaborative resources to navigate global market challenges and secure long-term growth opportunities.