The Great Wall Pet Exhibition (CIPS 2020), scheduled for November 12-15 at the China Import and Export Fair Complex in Guangzhou, will focus on helping pet store operators navigate current market challenges. The event will feature forum discussions titled "New Growth Engines: The Future Belongs to Those Who Master E-Commerce and Physical Stores" and "Thriving Against the Odds," offering strategic insights for the industry.
During CIPS 2020, organizers will launch two key initiatives: the "First New E-Commerce & Retail Conference and Marketing Summit" and the "China's Top 100 Pet Stores 2020" awards. These programs aim to empower physical pet stores through e-commerce integration, knowledge sharing, and recognition of industry leaders.
New E-Commerce & Retail Conference: Platforms and Experts Discuss Growth Strategies
The inaugural New E-Commerce & Retail Conference on November 12-13 will bring together major e-commerce platforms, technology providers, and industry experts to explore growth strategies for pet stores from multiple perspectives.
Platforms including Alibaba's Tmall, JD.com, and Amazon will host sessions on store registration, product selection, and operational processes for pet businesses looking to establish online presences. These workshops will provide practical guidance on navigating platform rules and expanding digital sales channels.
Technology platforms like Youzan, Douyin (China's TikTok), and Kuaishou will present case studies on successful implementations of short-video marketing, live-stream commerce, and community-based sales strategies specifically for pet stores. The sessions will demonstrate how physical retailers can leverage new media tools to boost performance.
Industry experts from Great Wall University's faculty and other renowned professionals will offer specialized knowledge across multiple disciplines. Presentations will cover data-driven customer insights, pet nutrition planning, veterinary care considerations, and behavioral solutions - all tailored to help stores enhance their service offerings and operational efficiency.
China's Top 100 Pet Stores: Recognizing Resilience and Innovation
Despite the rapid growth of e-commerce, physical pet stores remain vital components of the industry ecosystem. The pandemic has forced many stores to close, while others have adapted through digital transformation and innovative marketing approaches.
To celebrate these success stories, the China Entry-Exit Inspection and Quarantine Association's Pet Industry Committee has partnered with the Great Wall Pet Exhibition to launch the "China's Top 100 Pet Stores 2020" awards. The program seeks to identify and promote exemplary business models that have demonstrated resilience during challenging times.
The selection criteria will emphasize innovations in customer service, business models, and marketing strategies. Judges will evaluate factors such as the implementation of home services, customized offerings, membership programs, omnichannel operations, and effective use of social media marketing.
The awards will combine public online voting (October 26-November 10) with expert evaluation. Winners will be announced during the New E-Commerce & Retail Conference on November 13, with opportunities for recognized stores to share their experiences and enhance their brand profiles within the industry.
Through these initiatives, CIPS 2020 aims to provide pet store operators with a comprehensive platform for professional development, networking, and brand exposure - ultimately supporting the sector's sustainable growth in an evolving market environment.