Amazon Cuts Jobs Adjusts FBA and Search Algorithms

Amazon Cuts Jobs Adjusts FBA and Search Algorithms

This article analyzes Amazon's layoffs, FBA inventory restrictions, and search algorithm updates from a data analyst's perspective, revealing the underlying business logic. It emphasizes the need for sellers to shift their mindset, leverage data analytics tools, and pay attention to market trends. Sellers should also research competitors and conduct A/B testing to develop more effective business strategies. Adapting to platform changes and focusing on data-driven decision making are crucial for long-term growth and success on Amazon.

01/04/2026 Logistics Industry Insights
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Google Ads Strategies Boost Crossborder Ecommerce Sales

Google Ads Strategies Boost Crossborder Ecommerce Sales

This article delves into often-overlooked key points in Google Ads campaigns, including precisely targeting geographic regions and time slots, improving ad quality score, and carefully selecting keyword match types. By optimizing these aspects, businesses can effectively avoid budget wastage, enhance ad performance, and ultimately achieve their cross-border promotion goals. Focusing on these elements is crucial for maximizing ROI and ensuring efficient ad spend in international markets.

12/29/2025 Logistics Industry Insights
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Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon introduces 'Preset Sponsored Products campaigns' to help sellers overcome the challenge of lacking data references during the initial stages of new product promotion. This feature automatically populates campaign settings by analyzing historical advertising data of similar products, reducing trial and error costs. This article details the usage, advantages, and limitations of this feature, and looks forward to the future development trend of smart advertising, providing valuable reference for sellers. It aims to simplify new product launches and optimize advertising spend from the start.

12/30/2025 Customs Knowledge
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Amazon Sellers Struggle with Storage Ahead of Peak Season

Amazon Sellers Struggle with Storage Ahead of Peak Season

Amazon sellers face the dual challenges of reduced storage capacity and warehouse congestion during the peak season. To navigate this, utilize the "Storage Limit Manager" to request more space. Leverage AWD to solve replenishment issues, implement flexible inventory strategies to reduce pressure, diversify through multiple sales channels to mitigate risk. Optimize listings to improve conversion rates, enhance customer service to improve user experience, and stay informed about policy changes to adjust strategies accordingly. These actions are crucial for success in a competitive environment.

12/30/2025 Logistics Industry Insights
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Amazon Expands Satellite Warehouses to Ease Seller Storage Crunch

Amazon Expands Satellite Warehouses to Ease Seller Storage Crunch

Amazon sellers are facing the challenge of sudden drops in storage capacity. Amazon STAR (Satellite Warehouse) and AWD (Amazon Warehousing & Distribution) are becoming effective options for sellers to overcome capacity bottlenecks and achieve peak season sales goals. By flexibly utilizing satellite warehouses, sellers can effectively alleviate warehousing pressure and optimize inventory management. These solutions offer alternatives to navigate storage constraints and ensure sufficient stock for increased demand during peak periods, ultimately supporting sales growth and customer satisfaction.

01/22/2026 Logistics
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