Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Mom Builds Thriving Ecommerce Business in Southeast Asia

Mom Builds Thriving Ecommerce Business in Southeast Asia

This article reveals the practical experience of a full-time mom who built a 100-person cross-border e-commerce team in Southeast Asia from scratch. It analyzes the three core trends in the Southeast Asian market and provides a five-step 'minimum closed-loop' method to help novice sellers get started quickly. The article emphasizes data-driven product selection, standardized listing processes, and rapid testing strategies. It also outlines advancement paths and precautions, aiming to help readers achieve success in the Southeast Asian cross-border e-commerce field.

01/15/2026 Logistics Industry Insights
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WCO Tackles Ecommerce Challenges at Davos Forum

WCO Tackles Ecommerce Challenges at Davos Forum

The Secretary General of the World Customs Organization attended the Davos Forum, focusing on the opportunities and challenges presented by cross-border e-commerce. Through multilateral meetings, the crucial role of customs in trade facilitation was emphasized. The Secretary General actively advocated for data sharing, technology application, and international cooperation, aiming to build a secure and efficient cross-border e-commerce ecosystem and enhance the influence of customs in global trade. The discussions highlighted the need for collaborative efforts to address evolving complexities and ensure seamless trade flows in the digital age.

01/26/2026 Customs Knowledge
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Crossborder Ecommerce Embraces Crowdfunding Growth

Crossborder Ecommerce Embraces Crowdfunding Growth

Product crowdfunding has emerged as a novel financing and market validation strategy in cross-border e-commerce. From a data analyst's perspective, this paper examines its advantages, including lowering financing barriers, validating market demand, and building user profiles. It also provides practical strategies for platform selection, project planning, and marketing promotion, assisting businesses in effectively leveraging product crowdfunding within the cross-border e-commerce landscape. This approach allows companies to gauge product viability and build a community around their offerings before full-scale launch, minimizing risk and maximizing potential success.

01/26/2026 Logistics Industry Insights
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Yangzhous Toy Industry Expands Via Crossborder Ecommerce

Yangzhous Toy Industry Expands Via Crossborder Ecommerce

Hanjiang District in Yangzhou held a cross-border e-commerce event to support the transformation and upgrading of local toy industry belt enterprises. The event focused on policy interpretation, platform empowerment, emerging platform opportunities, data insights, compliant operation, and resource docking. It aims to build a learning and exchange platform for enterprises, promoting the Yangzhou toy industry belt to leverage cross-border e-commerce for global expansion. The event is expected to help local businesses navigate the complexities of international trade and capitalize on the growing demand for toys worldwide.

01/26/2026 Logistics Industry Insights
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China Strengthens IP Protection for Crossborder Ecommerce

China Strengthens IP Protection for Crossborder Ecommerce

This article, from a data analyst's perspective, provides an in-depth analysis of China's Customs Intellectual Property Recordation system, offering a practical guide for cross-border e-commerce businesses. By registering their IP rights with customs, companies can leverage customs enforcement to combat infringement, protect their rights, and enhance competitiveness. The article details the recordation process, acceptance criteria, and search methods, emphasizing the value of customs protection and future trends in digital transformation. This empowers businesses to proactively safeguard their IP in the dynamic cross-border trade environment.

01/26/2026 Customs Knowledge
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Global Ecommerce Growth Driven by Strategic Data Use

Global Ecommerce Growth Driven by Strategic Data Use

This article explores the crucial role of information intelligence in cross-border e-commerce, encompassing market insights, competitive analysis, and risk warning. It introduces various channels for acquiring information and emphasizes the importance of data analysis, real-time updates, and knowledge sharing in effectively utilizing information. The aim is to help cross-border e-commerce businesses enhance their decision-making capabilities and market competitiveness by leveraging timely and accurate information about market trends and competitor strategies. Ultimately, this leads to better strategic planning and improved performance in the global marketplace.

01/29/2026 Logistics Industry Insights
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Lijiangs Youtube Appeal Boosts Global Ecommerce Sales

Lijiangs Youtube Appeal Boosts Global Ecommerce Sales

This article delves into the YouTube Lijiang content ecosystem, revealing its potential as a traffic secret for cross-border e-commerce. Through data analysis, case studies, and practical guides, it helps cross-border sellers understand how to leverage Lijiang-related videos to precisely reach overseas users, enhance brand exposure, and increase sales. It also emphasizes the importance of content compliance to avoid violations and achieve sustainable development. By understanding the appeal of Lijiang, businesses can tap into a niche market and drive targeted traffic to their online stores.

02/05/2026 Logistics Industry Insights
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Guide to Managing Currency Risks in Crossborder Ecommerce

Guide to Managing Currency Risks in Crossborder Ecommerce

This paper delves into the exchange rate risks faced by cross-border e-commerce businesses. It introduces comprehensive exchange rate risk management solutions, leveraging the diverse tools offered by Dashu Cross-border. The content covers the challenges and responses to exchange rate risks, the functionalities and applications of Dashu Cross-border's toolbox, the holistic service ecosystem for cross-border e-commerce, and includes case studies and future prospects. It aims to provide businesses with a complete understanding and practical strategies for mitigating exchange rate volatility in the global marketplace.

01/20/2026 Exchange Rate Query
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USD to SZL Exchange Rates Guide for Optimal Transfers

USD to SZL Exchange Rates Guide for Optimal Transfers

This article discusses the current exchange rate situation between the US dollar and the Swazi lilangeni. It offers effective transfer recommendations and analyzes exchange rate fluctuation data to help readers optimize international fund management, thereby enhancing the efficiency of cross-border transfers.

08/19/2025 Exchange Rate Query
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