Amazon Launches Ad Tools to Boost Seller Performance

Amazon Launches Ad Tools to Boost Seller Performance

Amazon Advertising recently launched two new beta features: 'Campaign Manager - Budget' and 'Campaign Manager - Products'. These provide sellers with more granular data analysis tools. The former helps sellers monitor budget usage in real-time, while the latter analyzes advertising performance at the SKU level. This enables sellers to develop more precise advertising strategies and improve advertising effectiveness, leading to better ROI and optimized campaign performance.

01/04/2026 Logistics Industry Insights
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IATA Introduces Safety Tool to Boost Airline Performance

IATA Introduces Safety Tool to Boost Airline Performance

The International Air Transport Association (IATA) has released the I-ASC Aviation Safety Culture Survey Tool to help airlines assess, benchmark, and improve their safety culture. The tool evaluates nine key drivers, providing quantitative and qualitative data to support the development of improvement plans. It offers industry benchmarking, risk identification, global coverage, and continuous improvement tracking capabilities. This helps airlines enhance their safety performance by providing actionable insights and facilitating a proactive approach to safety management. Ultimately, the I-ASC tool aims to foster a stronger safety culture within the aviation industry.

01/05/2026 Airlines
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Four Key Strategies to Boost Amazon Ad Performance

Four Key Strategies to Boost Amazon Ad Performance

This paper delves into four core strategies for Amazon advertising optimization: continuous optimization, keyword strategy, metric monitoring, and competitor analysis. It emphasizes that advertising optimization is an ongoing process that requires precise keyword selection. Close attention should be paid to key metrics such as click-through rate and conversion rate. Furthermore, studying competitors' advertising strategies is crucial for improving advertising effectiveness and achieving performance growth. By implementing these strategies, advertisers can maximize their return on investment and drive sales on the Amazon platform.

01/06/2026 Logistics Encyclopedia
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Datadriven Tactics Boost Amazon Ad Performance for Variations

Datadriven Tactics Boost Amazon Ad Performance for Variations

This article provides an in-depth analysis of Amazon variant listing advertising strategies, emphasizing the importance of data-driven decision-making. It covers accumulating data through automatic campaigns, precisely targeting keywords, flexibly adjusting budgets and bids, monitoring inventory, promptly stopping losses, and avoiding common mistakes. The goal is to create high-performing variant combinations and improve advertising ROI. By leveraging data insights and optimizing campaign parameters, sellers can effectively promote their variant listings and achieve better results on Amazon.

01/06/2026 Logistics Encyclopedia
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Top Data Analytics Tools to Enhance Instagram Performance

Top Data Analytics Tools to Enhance Instagram Performance

Tired of manually analyzing Instagram data? This article highlights 14 practical analytics tools covering official analytics, hashtag optimization, influencer search, and content management. These tools help you gain precise insights into user behavior, optimize your marketing strategies, and boost brand influence. Learn how to leverage these tools to understand your audience, track performance, and improve your Instagram presence. Stop guessing and start using data to make informed decisions and achieve your marketing goals.

01/06/2026 Logistics Industry Insights
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Ebay Updates Seller Performance Standards Key Changes Explained

Ebay Updates Seller Performance Standards Key Changes Explained

This article provides an in-depth analysis of eBay's latest seller performance evaluation policies. It examines key metrics such as Defect Rate, Unresolved Disputes, Late Shipment Rate, and tracking information upload. Furthermore, it offers practical strategies for sellers to address these metrics and improve their performance. The aim is to help sellers achieve sustainable growth on the eBay platform by understanding and effectively managing their performance metrics and adhering to eBay's policies.

01/05/2026 Logistics Encyclopedia
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Amazon Advertising Performance Reports Key Insights for Success

Amazon Advertising Performance Reports Key Insights for Success

This article provides an in-depth analysis of Amazon advertising reports, focusing on four key areas: product selection, keywords, advertising campaigns, and overall account performance. It offers detailed analytical methods and optimization strategies to help sellers pinpoint problems, effectively improve ad conversion rates, and maximize return on investment. By understanding and leveraging the data within these reports, sellers can refine their advertising strategies and ultimately drive increased sales and profitability on the Amazon platform.

01/05/2026 Customs Knowledge
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Ozon Tightens Seller Rules to Improve Marketplace Performance

Ozon Tightens Seller Rules to Improve Marketplace Performance

OZON has updated its platform rules, optimizing return settings. Sellers can now customize return addresses, not limited to Russia. Product listing rules have also been adjusted, with only one product type allowed per SKU. Sellers are advised to manually select the correct product type before May 2nd to avoid random system assignment affecting traffic. This update aims to standardize operations, improve the buyer's shopping experience, and support the development of high-quality sellers on the platform.

01/05/2026 Logistics
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Matsons October Express Shipping Sees Strong Delivery Performance

Matsons October Express Shipping Sees Strong Delivery Performance

This article provides a detailed analysis of the Matson Clipper's sailing schedule for weeks 42-44 in late October, covering vessels such as Ka'i, Kaua'i, Lani, Lana'i, Hina, and Maui. It includes departure, navigation, and estimated arrival times. The analysis highlights the efficiency characteristics of both regular and extra (ad hoc) sailings. This information offers practical logistics recommendations for cross-border e-commerce sellers and logistics professionals, helping them optimize their shipping strategies.

01/05/2026 Logistics
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Amazon Sellers Turn to Vine Program for Compliant Reviews

Amazon Sellers Turn to Vine Program for Compliant Reviews

Amazon's tightening review policies increase the risk of black-hat tactics. The Vine program, an officially recognized compliance review method, effectively improves Listing review quality and credibility. Participation requires brand registry, FBA fulfillment, and incurring certain costs. Managing negative reviews and optimizing the Listing are crucial. Third-party reviews can supplement, but selecting compliant providers is essential. Compliant operation is key to success for Amazon sellers in the future. Focus on Vine program to gain authentic reviews and improve listing performance while adhering to Amazon's guidelines.

01/06/2026 Logistics Industry Insights
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