Amazon Ads 8 Key Fixes to Boost PPC Performance

Amazon Ads 8 Key Fixes to Boost PPC Performance

Amazon sellers often suffer from high advertising costs eroding their profits. This article provides 8 key self-check elements to improve ad performance and ensure every penny counts. These include optimizing your listing, leveraging automatic campaigns, adjusting keyword matching, negating irrelevant traffic, selecting long-tail keywords, launching video ads, tracking advertising data, and avoiding frequent tinkering. By focusing on these areas, sellers can significantly improve their ROI and reduce wasted ad spend on Amazon.

01/06/2026 Logistics Industry Insights
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Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google's December algorithm updates focused on enhancing user experience and combating spam. The Helpful Content update emphasizes the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness), demanding content based on real-world experience, professionalism, authority, and reliability. The Spam update utilizes the SpamBrain system to combat spam backlinks and other black-hat SEO practices. Cross-border e-commerce businesses should prioritize content quality, user experience, and avoid black-hat SEO tactics to thrive amidst algorithm changes.

01/05/2026 Logistics Industry Insights
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New IATA AHM 732 Delay Codes Boost Airline Performance Tracking

New IATA AHM 732 Delay Codes Boost Airline Performance Tracking

This webinar focuses on the new IATA AHM 732 delay codes, aiming to equip performance managers, data analysts, and frontline staff with the knowledge to master the new code system. The goal is to improve flight delay data collection and analysis capabilities, ultimately optimizing airport operational efficiency and reducing costs. The webinar will delve into the new code structure, data collection best practices, analysis methods and tools, and share practical case studies to illustrate effective implementation.

12/30/2025 Logistics Industry Insights
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GF Piping Systems Launches Seadrain White for Marine Drainage

GF Piping Systems Launches Seadrain White for Marine Drainage

GF Piping Systems' SeaDrain White series is a new drainage system designed specifically for the discharge of black and grey water from passenger ships. Its lightweight and corrosion-resistant properties effectively reduce leakage and downtime issues, enhancing the safety and efficiency of the vessels.

08/06/2025 Logistics
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Guide to HS Codes for Tea and Spices Exporters

Guide to HS Codes for Tea and Spices Exporters

This article delves into the HS codes of the 09 series, covering export information and regulatory conditions for products such as black tea, Pu-erh tea, dark tea, mate, pepper, and chili. It aims to assist businesses in accurately understanding key regulations in international trade, thereby enhancing export efficiency and market competitiveness.

08/05/2025 HS Code Query
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Cu Nim Airport Showcases Unique Charm in Canada

Cu Nim Airport Showcases Unique Charm in Canada

Cu Nim Airport, located in Black Diamond, Alberta, Canada, is renowned for its unique grass runway and beautiful natural landscapes. Despite lacking METAR weather data, the airport ensures flight safety with its self-communication frequency of 123.4 MHz. It is ideal for private flying and gliding activities, making it a paradise for aviation enthusiasts.

08/04/2025 Airport Codes
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Ravenna Port Becomes Key Adriatic Trade Hub

Ravenna Port Becomes Key Adriatic Trade Hub

Ravenna Port, a key maritime gateway in Italy's Emilia-Romagna region, has become a leader in trade across the Eastern Mediterranean and the Black Sea due to its advantageous geographic location. By joining the International Port Association, the port aims to enhance its global cooperation and operational efficiency, contributing significantly to regional economic growth.

08/05/2025 Port Encyclopedia
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Ecommerce Brands Adopt Advanced SEO Tactics for Growth

Ecommerce Brands Adopt Advanced SEO Tactics for Growth

This article delves into common pitfalls and optimization techniques for independent site SEO. It emphasizes the importance of keyword strategy, optimization cycles, website construction, and adapting to Google's algorithm. The article also warns businesses against using unethical or black-hat SEO tactics. By focusing on legitimate and sustainable methods, businesses can improve their overseas traffic and conversions, ultimately boosting their online presence and achieving long-term success in international markets.

01/05/2026 Logistics Encyclopedia
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