Coupang launched an off-site advertising feature to "increase overall sales," allowing automatic ad sellers to expand to platforms like Naver and Google. This provides convenience for inexperienced sellers, but may not be as precise as professional team targeting. Sellers should rationally evaluate the feature, remembering that optimizing listings and enhancing product competitiveness remains key.
This article delves into Amazon category selection strategies, comparing the advantages and disadvantages of broad and niche categories. It provides a critical factor analysis for choosing the right category, helping you avoid product selection pitfalls and accurately position your products. By mastering these principles, you can optimize traffic and drive sales growth on Amazon.
This article reveals two techniques for expanding Amazon category nodes: Firstly, repeatedly opening cases with different wording to persuade customer service to add the desired node. Secondly, merging listings to allow new products to inherit the categories of existing products with multiple nodes. Mastering these methods can effectively improve product visibility and boost sales growth.
This article exposes the operational model of the black industry chain of Amazon "store hijacking", analyzes its harm to sellers, and provides suggestions on dealing with TRO lawsuits and preventing the "cutting leeks" trap. It aims to help sellers strengthen their awareness of intellectual property protection, operate in compliance, and jointly maintain a healthy cross-border e-commerce ecosystem. The article emphasizes the importance of proactive measures to safeguard intellectual property rights and navigate the complexities of Amazon's legal landscape to avoid potential pitfalls and ensure sustainable business growth.
Cross-border e-commerce logistics bids farewell to the nightmare of lost packages! Utilizing technologies like intelligent insurance systems, heat map insurance models, quantum-level tracking systems, and black swan routing engines, it achieves risk prediction, precise tracking, and flexible routing. This effectively reduces the rate of lost packages, enhances customer satisfaction, and seamlessly integrates actuarial science with logistics topology. The system provides comprehensive risk control and real-time visibility, ensuring a more reliable and efficient cross-border shipping experience. Ultimately, it minimizes losses and improves the overall customer journey.
The global logistics industry is rapidly transitioning to electric vehicles, with electric truck sales increasing by 35% in 2023. Although short-haul and long-haul transport face different challenges, the expansion of charging infrastructure remains crucial. Professor David Seben emphasizes that the decreasing cost of electric trucks makes them an ideal choice for the future of transportation.
This article explores the dynamic structure of international small parcel shipping rates in 2025. It analyzes the impact of national uniform standards and surcharges on cross-border sales, highlighting the hidden costs of regional surcharges and the significance of different shipping strategies. The findings provide crucial insights for cross-border e-commerce sellers regarding cost management.
This article provides a detailed guide for new Shopee sellers on the onboarding process. It covers key steps such as main account registration, shop opening, qualification review, and sales right activation. The importance of main account permissions is emphasized. It also provides channels to check the application progress. This guide is applicable to sellers in all Shopee sites.
This article delves into the concept of logistics outsourcing, major business types, and the criteria for selecting outsourcing options. It emphasizes the relative independence and suitability of supply and sales logistics in outsourcing, highlighting the importance of ABC classification management. Outsourcing not only helps reduce costs but also enhances operational flexibility and core competitiveness for enterprises.
In the context of rapid development in cross-border e-commerce, choosing the right overseas warehouse has become a crucial decision for sellers. Properly setting safety stock can prevent stockouts, control inventory costs, and enhance customer satisfaction. Sellers need to consider sales conditions and market demand comprehensively, adjusting inventory levels flexibly, and employing reasonable management strategies to improve competitiveness.
