Alibabacoms P4P Ads Boost Global Market Reach

Alibabacoms P4P Ads Boost Global Market Reach

This article delves into the P4P advertising strategies on Alibaba.com, emphasizing the importance of product selection, keyword layout, smart bidding, and data-driven insights. By precisely targeting the desired market, optimizing keyword matching, allocating budget effectively, and continuously analyzing data, sellers can enhance their advertising performance and maximize ROI in the global market. The article provides practical guidance on how to leverage P4P advertising to boost visibility, attract qualified leads, and ultimately increase sales in the competitive cross-border e-commerce landscape.

02/03/2026 Logistics Industry Insights
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OZON Expands As Russias Ecommerce Market Grows

OZON Expands As Russias Ecommerce Market Grows

This paper, based on an in-depth report on OZON platform operations, highlights the importance of understanding OZON's rules and characteristics. It emphasizes the necessity of developing effective operational strategies through professional reports to stand out in the Russian e-commerce market. The report, published by "Treading Waves Cross-border People" on August 1, 2024, consists of 106 pages. It underscores the need for informed decision-making and strategic planning for success on the OZON platform in the competitive Russian e-commerce landscape.

02/03/2026 Logistics Industry Insights
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OZON Seller App Boosts Russian Ecommerce Growth

OZON Seller App Boosts Russian Ecommerce Growth

The OZON Seller App is a powerful tool for cross-border sellers expanding into the Russian market. This article provides a detailed introduction to the app's download and installation, core functions, operational techniques, and frequently asked questions. It aims to help sellers fully leverage the advantages of mobile devices, improve operational efficiency, and succeed in the Russian market. The guide covers key aspects needed to navigate the app and optimize sales within the OZON platform, ultimately boosting business growth in Russia.

02/03/2026 Logistics Encyclopedia
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Google Ads to Drive Crossborder Ecommerce Growth by 2026

Google Ads to Drive Crossborder Ecommerce Growth by 2026

By 2026, Google Ads will be crucial for cross-border e-commerce. AI is reshaping user decision-making processes, and Google Ads empowers small and medium-sized sellers to expand overseas efficiently and build brand influence. Leveraging Google's advertising platform allows businesses to reach a global audience, optimize campaigns for specific markets, and drive sales. This strategic approach is essential for success in the increasingly competitive international e-commerce landscape, allowing businesses to effectively target potential customers and establish a strong online presence.

02/03/2026 Logistics Industry Insights
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AI Transforms Crossborder Ecommerce and Academic Research

AI Transforms Crossborder Ecommerce and Academic Research

AI-powered writing tools like DeepSeek are transforming academic writing. They can reduce plagiarism, polish language, lower AI detection rates, and assist with literature reviews, data analysis, and even draft initial versions. The launch of the new generation large model DeepSeek V3.2 will further enhance the performance of AI tools, particularly benefiting thesis and dissertation writing in the field of cross-border e-commerce. These advancements offer researchers and students valuable assistance in navigating the complexities of academic publishing and research.

02/03/2026 Logistics Encyclopedia
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Amazon Launches 90day Free Program for Crossborder Sellers

Amazon Launches 90day Free Program for Crossborder Sellers

The Amazon Gold Rush Program, supported by government regulation, offers a zero-tuition, zero-risk 90-day practical incubation program to help students grow from beginners to qualified cross-border sellers. The curriculum covers the entire Amazon operation process, including account registration, product selection, product listing, FBA shipping, on-and-off-site promotion, advertising, customer service management, negative review handling, account appeals, and popular product development. It provides one-stop explanation and practical guidance to help quickly master operational skills.

02/03/2026 Logistics Industry Insights
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West and Central Africa Strengthen Antismuggling with Joint Customs Training

West and Central Africa Strengthen Antismuggling with Joint Customs Training

The online seminar for West and Central African Customs enhanced intelligence analysis capabilities to combat customs fraud and transnational crime. The training focused on WCO intelligence policies, RILO liaison, and other key areas. This initiative aimed to strengthen regional cooperation among customs administrations in the region. By improving information sharing and analytical skills, the seminar contributes to more effective border control and a safer trade environment. The ultimate goal is to disrupt illicit activities and promote legitimate trade flows within the region.

02/03/2026 Customs Knowledge
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US Tariffs Threaten EU Ecommerce Amid Greenland Row

US Tariffs Threaten EU Ecommerce Amid Greenland Row

The US is considering imposing tariffs on several countries, citing Greenland as justification, potentially impacting 60% of westbound air cargo. This poses challenges for cross-border e-commerce, including increased costs and heightened competition. The British Logistics Association urges caution, warning against destabilizing global supply chains. Sellers need to prepare for these potential changes. The proposed tariffs could significantly disrupt international trade flows and force businesses to adapt their strategies to mitigate the impact of increased import duties and potential retaliatory measures.

02/03/2026 Logistics
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Guide to Air Freight Booking for Crossborder Ecommerce

Guide to Air Freight Booking for Crossborder Ecommerce

This article provides an in-depth analysis of the international air freight booking process, covering five key stages: preliminary preparation, freight forwarder selection, space confirmation, document preparation and customs declaration, and delivery/loading. It offers practical advice on booking lead times based on factors such as peak/off-season, commodity type, and route popularity. Furthermore, it summarizes key points to avoid common pitfalls in booking operations, helping cross-border e-commerce sellers efficiently and economically complete international air freight shipments.

02/03/2026 Logistics Encyclopedia
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Ecommerce Exporters Face Stricter Customs Inspections

Ecommerce Exporters Face Stricter Customs Inspections

This article provides a detailed guide for cross-border e-commerce sellers on how to deal with customs inspections during the customs clearance process. It covers preparation before inspection, actions to take upon receiving an inspection notice, cooperation during the inspection, and follow-up measures after the inspection. The aim is to help sellers complete customs clearance efficiently and compliantly, ensuring the smooth release of goods. This guide helps navigate potential hurdles and ensures a smoother transition through the customs process.

02/03/2026 Customs Knowledge
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