Temu Aims to Move Beyond Discounts With 1B Subsidies

Temu Aims to Move Beyond Discounts With 1B Subsidies

Temu, Pinduoduo's cross-border e-commerce platform, launched a "10 Billion Subsidy" program to support Chinese manufacturers in going global and building brand image, shedding the "low price" label. Temu's rapid rise is attributed to its low-price strategy, but it faces challenges in product quality and brand building. Whether Temu can successfully transform depends on its ability to achieve breakthroughs in product quality, brand construction, service experience, and compliant operation. The program aims to elevate Chinese manufacturing and establish a stronger global presence for participating companies.

12/30/2025 Logistics Industry Insights
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Rothys Transforms Womens Footwear With Sustainable Directtoconsumer Model

Rothys Transforms Womens Footwear With Sustainable Directtoconsumer Model

Rothy's, a DTC women's shoe brand known for its commitment to sustainability and 3D knitting technology, has successfully created popular products through basic style innovation, word-of-mouth marketing, and a vertically integrated supply chain. Its success lies in accurately grasping female consumers' demands for comfort, fashion, and sustainability. With a clear brand positioning and innovative spirit, Rothy's stands out in a competitive market, providing valuable experience for other DTC brands. The brand's focus on eco-friendly materials and comfortable designs has resonated with consumers, driving growth and brand loyalty.

01/06/2026 Logistics Industry Insights
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Amazon Allows Offplatform Traffic for DTC Brands

Amazon Allows Offplatform Traffic for DTC Brands

Amazon's opening of off-Amazon traffic presents new growth opportunities for DTC brands. Through the "Buy with Prime" service, brands can direct Amazon traffic to their own websites, boosting brand awareness and sales. While challenges remain in the process, more direct and efficient traffic generation methods are expected in the future. This move by Amazon aims to create a DTC brand aggregation platform, providing consumers with a wider range of shopping choices and a more convenient experience. This initiative allows brands to leverage Amazon's reach while building their own brand presence.

12/31/2025 Logistics Industry Insights
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Ecommerce Firms Face Rising Malicious Complaints in Peak Season

Ecommerce Firms Face Rising Malicious Complaints in Peak Season

A new type of malicious complaint has emerged in cross-border e-commerce: registering domain names and then posing as the brand owner to extort sellers. It is recommended to register trademarks, file records, purchase domain names to build websites, and mark copyrights for prevention. If faced with malicious complaints, sellers can file a countersuit and provide evidence to protect their rights. This includes demonstrating legitimate sourcing and usage of the brand. Proactive measures and diligent record-keeping are crucial for mitigating the risk of such scams and protecting brand reputation.

01/16/2026 Customs Knowledge
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Amazon Sellers Gain Edge with Four Key Ranking Strategies

Amazon Sellers Gain Edge with Four Key Ranking Strategies

This article delves into four key URL structures Amazon sellers should master: Canonical URL, Add-to-Cart URL, Frequently Bought Together URL, and Two-Step Brand URL. By optimizing these URLs, sellers can effectively improve product rankings in search engines and within the Amazon platform, attract more traffic, and increase conversion rates. This ultimately leads to increased sales and enhanced brand influence.

01/05/2026 Logistics Encyclopedia
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Oriental Selection Shifts From Education to Ecommerce Success

Oriental Selection Shifts From Education to Ecommerce Success

New Oriental Online's rebranding to 'Dongfang Zhenxuan' signals a strategic shift towards live streaming e-commerce. This move has not only boosted the company's market value but also foreshadows a comprehensive brand image upgrade. Dongfang Zhenxuan is actively building a new brand centered around live streaming e-commerce through a self-operated product strategy and diversified expansion. Its future development is worth anticipating.

01/05/2026 Logistics Industry Insights
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Youtube Shorts Rivals Tiktok in Shortform Video Market

Youtube Shorts Rivals Tiktok in Shortform Video Market

YouTube Shorts is rapidly gaining traction in the short-form video landscape, emerging as a strong competitor to TikTok with its unique advantages and innovative strategies. This article delves into the strengths of YouTube Shorts, the opportunities it presents for brand marketing, and its future trends. It provides brand marketers with strategies to succeed in this new arena of short-video marketing.

01/04/2026 Logistics Industry Insights
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Hellofresh Boomed in Pandemic Via Youtube Influencer Marketing

Hellofresh Boomed in Pandemic Via Youtube Influencer Marketing

HelloFresh leverages influencer marketing by collaborating with YouTubers from various fields to communicate brand values and increase brand awareness. Case studies demonstrate that selecting influencers aligned with the brand's philosophy and creatively tailoring content to match platform characteristics are key to HelloFresh's success on YouTube. This approach allows them to effectively reach target audiences and drive engagement through authentic and relatable content.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Face New Copyright Claims How to Respond

Amazon Sellers Face New Copyright Claims How to Respond

A new type of infringement complaint has emerged on Amazon, originating from marketplaces where sellers haven't launched, leading to listing removals and difficult appeals. It is recommended that sellers register their trademarks (R Trademark) and join the Transparency Program. This approach helps fundamentally address infringement issues and protect brand rights by providing proactive brand protection measures and verification against counterfeit products.

01/16/2026 Logistics Industry Insights
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FNAC Expands Global Reach with Strong IP Protection Strategy

FNAC Expands Global Reach with Strong IP Protection Strategy

FNAC builds a global brand and technology protection network through trademark, patent, rights protection, and compliance strategies. This approach helps the company navigate market competition and ensure steady development. By strategically managing its intellectual property, FNAC safeguards its innovations and brand reputation, fostering a competitive advantage in the global marketplace. This comprehensive approach to IP management is crucial for FNAC's long-term success and sustainable growth.

12/30/2025 Customs Knowledge
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