Guide to Selling on Amazon US Strategy and Brand Protection

Guide to Selling on Amazon US Strategy and Brand Protection

This article provides a practical guide for operating on Amazon US, covering data-driven strategies for selecting trending products, key considerations for pricing and logistics in operational strategies, and the importance of brand intellectual property protection. By optimizing product selection, operations, and brand protection, this guide aims to help sellers succeed in the highly competitive marketplace. It emphasizes a holistic approach to building a sustainable and profitable Amazon business through strategic product sourcing, efficient operations, and proactive brand defense.

01/28/2026 Logistics Encyclopedia
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Underwater Scooter Brand Sublue Hits 100000 Sales Via Social Media

Underwater Scooter Brand Sublue Hits 100000 Sales Via Social Media

Sublue underwater thruster's social media marketing achieved a breakthrough, exceeding 100,000 units in sales. By collaborating with influencers, the marketing campaign showcased product functionality and user experience, achieving precise conversion from initial interest ('seeding') to actual purchase. Influencer partnerships were key to driving awareness and demonstrating the value proposition of the underwater thruster, ultimately leading to significant sales growth and market penetration.

01/28/2026 Logistics Industry Insights
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Digital Skills Shortage Slows Global Brand Growth 2025 Plan Released

Digital Skills Shortage Slows Global Brand Growth 2025 Plan Released

This article analyzes the challenges faced by companies expanding their brands globally in terms of marketing talent development. It introduces a free "Brand Globalization Marketing Learning Map" designed to help companies efficiently cultivate teams with an international perspective and digital marketing skills. This map addresses issues such as varying skill levels, complex marketing scenarios, the urgent need for full-stack capabilities, and globally distributed teams. Ultimately, it aims to empower brands to achieve success in overseas markets by providing a structured and effective training resource.

02/03/2026 Logistics Industry Insights
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Sichuan Chili Brand Fly By Jing Expands in US Market

Sichuan Chili Brand Fly By Jing Expands in US Market

The Chinese brand Fly By Jing is a bestseller on Amazon in the US with its Sichuan chili crisp, selling over 10,000 units per month, comparable to Lao Gan Ma. Founder Jing Gao successfully built the brand by integrating Sichuan flavors with Western cuisine, leveraging social media marketing and cultural communication. By using the founder's personal brand, Fly By Jing deepened consumer awareness and reshaped the image of Chinese food. The company's success showcases the potential for Chinese brands to thrive in international markets by focusing on quality, storytelling, and cultural connection.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Weigh FBA FBM SFP for Profit Boost

Amazon Sellers Weigh FBA FBM SFP for Profit Boost

Amazon FBA, FBM, and Seller Fulfilled Prime (SFP) each offer distinct advantages and disadvantages. FBA is convenient but restrictive, while FBM provides autonomy but requires greater responsibility. SFP aims to balance both but has stringent requirements. Sellers should carefully consider product characteristics, operational capabilities, and market demands, weighing costs, efficiency, and customer experience. The optimal delivery method, or a flexible combination thereof, should be chosen to maximize profitability.

01/04/2026 Logistics Encyclopedia
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Apple Allows Thirdparty Payments Downloads in Brazil

Apple Allows Thirdparty Payments Downloads in Brazil

Brazilian regulators have compelled Apple to adjust its App Store policies, permitting third-party app stores and external payment methods. Apple will levy a 15% fee on external payment links and a 5% technology service fee on apps distributed through third-party stores. This move is expected to offer Brazilian users a more flexible and potentially lower-cost app consumption experience, while also granting developers greater autonomy and control over their distribution and monetization strategies.

01/15/2026 Customs Knowledge
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Ozons Guide Helps Sellers Optimize Logistics for Higher Profits

Ozons Guide Helps Sellers Optimize Logistics for Higher Profits

Ozon rFBS (seller-fulfilled by seller) empowers sellers with greater logistical autonomy. Sellers are responsible for establishing their own warehouses, processing orders, and selecting logistics partners. Key benefits include visibility of the shipping origin, precise delivery times, and flexible delivery areas. By meticulously managing logistics, sellers can enhance the buyer experience, effectively control costs, and achieve profit growth. This model allows for greater control and potentially lower shipping costs compared to using Ozon's fulfillment services.

01/26/2026 Logistics Encyclopedia
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Fitch Eroding Fed Independence Risks Dollars Status Downgrade

Fitch Eroding Fed Independence Risks Dollars Status Downgrade

Fitch warns that compromising the Federal Reserve's independence could undermine the dollar's status and potentially lead to a downgrade of the U.S. credit rating. Growing market concerns about the Fed's independence suggest that politicizing the central bank would negatively impact national creditworthiness. The dollar's credibility is a crucial cornerstone of U.S. economic stability. Any perceived erosion of the Fed's autonomy could trigger significant market volatility and long-term economic consequences for the United States.

01/26/2026 International Settlement
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Shipperowned Containers Cut Costs Secure Space in Global Trade

Shipperowned Containers Cut Costs Secure Space in Global Trade

This paper delves into the application of Shipper Owned Containers (SOC) in cost reduction and space guarantee for foreign trade enterprises. By analyzing the definition, types, application scenarios, cost structure, and risk management of SOC, it provides a practical guide for foreign trade businesses. The article highlights that SOC not only reduces transportation costs but also enhances logistical autonomy, making it a crucial tool for optimizing supply chains and improving competitiveness for foreign trade companies.

02/02/2026 Logistics Industry Insights
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Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

TAKA Original, a China Chic brand founded by post-90s generation, has successfully entered the European and American markets through Instagram marketing and independent website operation. With the concept of "CREATE THE FUN", the brand focuses on emotional resonance with Gen Z and expresses self-attitude through clothing design. Its independent website boasts a unique design style, with traffic mainly coming from direct visits and organic search. Gen Z is its primary target audience. The brand's success demonstrates the potential of leveraging digital channels to reach global consumers with culturally relevant products.

01/06/2026 Logistics Industry Insights
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