New Wildberries platform regulations took effect in December, focusing on upgrades in brand protection, trademark guidelines, and cross-border sales restrictions. Sellers should proactively respond by completing brand registration, developing a unique brand identity, and strictly adhering to the prohibited items list. This will enable them to seize new opportunities and achieve sustainable growth on the platform.
Hostess Brands achieved a successful revival from near bankruptcy through supply chain reshaping. Key strategies included embracing a DTC model to accelerate inventory turnover, driving innovation to create seasonal bestsellers, reshaping the S&OP process with a consumer-centric approach, and optimizing demand forecasting through data-driven insights. This case inspires businesses to prioritize consumers, embrace digitalization, foster continuous innovation, adapt flexibly, and operate leanly, transforming the supply chain into a cornerstone of corporate success. The focus on data and direct connection with consumers proved crucial for their turnaround.
Li Yapeng achieved a comeback through Douyin livestreaming after 17 years of dedication to public welfare. The challenges faced by the Yanran Angel Hospital garnered public attention, transforming goodwill into traffic and fundraising. The livestream's popularity reached record levels, reinforcing trust in his commitment to charity. However, beyond the initial buzz, the sustainability of the charitable endeavor remains a challenge. It requires exploring a balance between commercial aspects and public welfare to achieve long-term development and impact.
This article provides a detailed guide to the complete eBay brand authorization submission process. It covers steps such as logging into the Seller Hub, accessing the Brand Management page, selecting the brand type, filling in brand information, uploading brand authorization documents, and submitting the brand for review. The aim is to help sellers understand how to compliantly sell branded goods on the eBay platform and avoid infringement risks. This ensures sellers are properly authorized and adhere to eBay's policies regarding brand ownership and intellectual property.
In cross-border e-commerce, some sellers attempt to promote child car seats by misusing keywords of popular brands like "Huawei." While this may attract traffic in the short term, it carries significant legal and platform rule risks. Compliant operation and respect for intellectual property are crucial for sustainable success in cross-border e-commerce. Such practices can lead to account suspension and legal repercussions. Building a reputable brand requires ethical marketing strategies and adherence to regulations.
This article delves into the recent brand authorization opportunities on AliExpress, covering brands like MINISO, HEROCROSS, Winnie the Pooh, Genshin Impact, Domuya, Hot Toys, and Kidsland. It proposes key strategies for AliExpress sellers to capitalize on these opportunities, including assessing qualifications, selecting appropriate brands, developing operational plans, maintaining communication, and prioritizing intellectual property protection. The aim is to help sellers enhance their store competitiveness and achieve revenue growth by leveraging these brand authorizations.
Amazon has launched the 'Top Brand' program in the US market, aiming to strengthen brand authorization and protection, enhance brand value and premium capabilities, and optimize the platform ecosystem. This move will solidify Amazon's market leadership, intensify competition among e-commerce platforms, and promote the branding process in the e-commerce industry. Brand merchants need to strengthen brand image building, improve brand authorization and protection mechanisms, pay attention to sales data and customer reviews, and actively respond to this change.
This article delves into 18 common pitfalls in social media marketing, covering aspects such as platform selection, fan engagement, content strategy, and performance evaluation. It aims to help businesses avoid marketing traps, enhance brand awareness, and achieve commercial value by providing insights into effective strategies and common mistakes to avoid in the ever-evolving landscape of social media marketing.
To succeed in Southeast Asia, Chinese brands should leverage e-commerce platforms like Shopee to capture the online market. Localization is crucial, involving product adjustments, language adaptation, and cultural integration. Exploring suitable content marketing strategies is also essential for achieving brand awareness and sales synergy. Mastering these elements will pave the way for success in the Southeast Asian market.
This article provides a comprehensive overview of Instagram, covering the registration process, business profile setup, and marketing techniques. It includes account registration, profile optimization, content strategy, posting schedule, engagement tactics, hashtag usage, advertising, product tagging, and content optimization. The aim is to help readers effectively utilize the Instagram platform to enhance brand awareness and achieve marketing goals.
