Amazon Updates Seller Tools for Video Ads Inventory Management

Amazon Updates Seller Tools for Video Ads Inventory Management

Amazon updated its video ad features, allowing Sponsored Brand Video (SBV) ads to link directly to Brand Stores, facilitating brand promotion. Meanwhile, four European countries will implement an automatic removal policy for aged inventory. Sellers need to adjust their advertising strategies and check inventory settings promptly to avoid unnecessary losses and seize peak season opportunities. This includes optimizing SBV campaigns to leverage the direct-to-store functionality and proactively managing inventory levels to comply with the new European policy.

01/05/2026 Logistics
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Amazon Sellers Face Trademark Renewal Risks

Amazon Sellers Face Trademark Renewal Risks

Amazon sellers should be aware of US trademark renewal issues. Failure to renew trademarks in a timely manner may result in the loss of Brand Registry and product removal. This article details the importance of trademark renewal, two renewal methods, required materials, and measures to avoid expiration. It reminds sellers to pay attention to trademark management and protect their brand rights on Amazon. Timely renewal is crucial for maintaining brand protection and preventing disruptions to sales on the platform.

12/29/2025 Logistics
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Petsafe Introduces Smart Tech to Transform Pet Care Industry

Petsafe Introduces Smart Tech to Transform Pet Care Industry

PetSafe innovates smart pet supplies, enhancing brand image through integrated online and offline marketing. Product innovation, brand value, and precise communication are key to their success. They leverage smart hardware to improve pet well-being and owner convenience. Their marketing strategies focus on building a strong brand presence and connecting with pet owners through various channels. The combination of innovative products and effective marketing has allowed PetSafe to establish itself as a leader in the pet supplies industry.

01/23/2026 Logistics Industry Insights
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Amazon Sellers Combat Listing Hijacking Fraud

Amazon Sellers Combat Listing Hijacking Fraud

Amazon sellers are increasingly facing the problem of malicious listing hijacking. This paper details how to effectively combat this issue and protect your business reputation by leveraging official Amazon resources (such as Brand Registry and complaint mechanisms), strengthening brand protection measures, utilizing monitoring tools and technical means, taking legal action when necessary, and maintaining good communication. A multi-pronged approach is crucial to effectively address malicious listing hijacking and safeguard your brand on the Amazon marketplace.

01/21/2026 Customs Knowledge
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Xiaomi Aliexpand Drive Chinese Brands Global Expansion

Xiaomi Aliexpand Drive Chinese Brands Global Expansion

Xiaomi and AliExpress have formed a strategic partnership, joining the "Super Brand Globalization Program," signifying a new era of ecosystem collaboration for Chinese brands expanding overseas. Leveraging long-term capital and business accumulation, the partnership combines Xiaomi's product advantages with AliExpress's platform capabilities to explore low-cost, high-impact globalization strategies. This move not only boosts Xiaomi's overseas performance but also strengthens AliExpress's brand ecosystem, indicating a transition towards high-quality, brand-driven cross-border e-commerce in China.

01/27/2026 Logistics Industry Insights
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SONGMICS Expands Globally with Digital Marketing Strategy

SONGMICS Expands Globally with Digital Marketing Strategy

Songtsam Technologies has achieved significant success in the overseas home furnishings market with its brand strategy, refined operations, social media empowerment, and high-frequency exposure, generating annual revenue exceeding 6 billion RMB. It has become a model for Chinese brands going global. Its experience provides valuable lessons for other companies looking to expand internationally. The key strategies involve building a strong brand identity, optimizing operational efficiency, leveraging social media for engagement, and ensuring consistent brand visibility.

01/27/2026 Logistics Industry Insights
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Redefining Responsibilities Under VGM Regulations Transparency of Data and Accountability

Redefining Responsibilities Under VGM Regulations Transparency of Data and Accountability

The new Verified Gross Mass (VGM) regulations require all containers to declare their total weight before loading, and exporters must be aware of their legal responsibilities. Failure to provide compliant information may result in cargo not being loaded. Ports and transport companies need to establish new mechanisms to handle VGM data, enhancing transparency in supply chain management and raising compliance awareness to avoid potential economic losses due to violations.

11/30/-0001 Logistics Industry Insights
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Niger Enhances Trade Skills with WTO Workshop

Niger Enhances Trade Skills with WTO Workshop

In 2010, the WTO held a trade facilitation workshop in Niger to identify the country's needs and priorities through self-assessment. Experts from UNCTAD and WCO assisted in the workshop, enhancing Nigerien officials' awareness of international trade challenges and clarifying actions aligned with WTO principles. The workshop focused on customs issues, deepening participants' understanding of international trade and customs affairs, and contributing to Niger's integration into the global trading system.

12/30/2025 Customs Knowledge
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Apalachicola Airport AAF Guide for Pilots and Aviation Enthusiasts

Apalachicola Airport AAF Guide for Pilots and Aviation Enthusiasts

This article provides detailed information about Apalachicola Municipal Airport (AAF), including its IATA, ICAO, and FAA codes, geographical location, elevation, and relevant resource links. It also offers general flight safety tips aimed at helping pilots and aviation enthusiasts better understand the airport and ensure safe flight operations. The information is intended to enhance awareness and promote safety within the aviation community operating in and around Apalachicola Municipal Airport.

12/30/2025 Airport Codes
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