Foreign Trade Firms Shift from Sales to Marketing for Growth

Foreign Trade Firms Shift from Sales to Marketing for Growth

Foreign trade enterprises should shift from a sales-oriented to a marketing-oriented mindset. This involves gaining a deep understanding of target markets, creating differentiated products, building a strong brand image, and establishing a robust customer relationship management (CRM) system. Furthermore, leveraging digital marketing tools is crucial for standing out in a competitive market and achieving sustainable growth. By embracing these strategies, foreign trade businesses can enhance their market presence and foster long-term success.

02/03/2026 Customs Knowledge
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Turbie Twist Boosts Sales with Lowsku Strategy

Turbie Twist Boosts Sales with Lowsku Strategy

Turbie Twist hair drying cap focuses on high quality with a low SKU strategy. Its independent website enhances conversions through a professional image, user videos, and detailed product information. Blog marketing and targeted keyword strategies are employed to drive precise traffic to the site, highlighting the product's benefits and addressing common customer queries. This focused approach allows for streamlined operations and a strong brand identity, ultimately leading to increased sales and customer satisfaction.

02/03/2026 Logistics Industry Insights
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Ecommerce Sellers Gear Up for Thanksgiving Sales Surge

Ecommerce Sellers Gear Up for Thanksgiving Sales Surge

Thanksgiving is a crucial marketing opportunity for cross-border e-commerce independent websites. This article details how sellers can seize this consumption opportunity by focusing on popular product categories (kitchenware, holiday decorations, gift cards) and promotion strategies (email marketing, charity events, social media). It emphasizes building emotional connections with consumers through sincere marketing campaigns, ultimately enhancing brand image and boosting sales. By leveraging these tactics, independent websites can maximize their success during the Thanksgiving season.

02/03/2026 Logistics Industry Insights
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Chinas Smart Cleaning Sector Shifts from OEM to Tech Independence

Chinas Smart Cleaning Sector Shifts from OEM to Tech Independence

The Chinese smart cleaning industry is transitioning from OEM to independent brands, with technological innovation being the key. Companies like Ecovacs are breaking through and will move towards international markets to build their brands. This shift signifies a move towards higher value-added products and greater control over the market. Future success hinges on continued investment in research and development, allowing these companies to compete effectively on a global scale and establish strong brand recognition.

02/03/2026 Logistics Industry Insights
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Marilyn Monroes Legacy Faces Trademark Challenges Abroad

Marilyn Monroes Legacy Faces Trademark Challenges Abroad

This article analyzes rights protection cases of Marilyn Monroe's estate, Peanuts, SLAP CHOP, and other brands, revealing the trademark infringement risks that overseas sellers may face. It details how to avoid infringement through trademark searches, copyright reviews, and consulting professionals, providing practical guidance for brands going global. The article emphasizes proactive measures to protect intellectual property and mitigate potential legal issues in international markets, ensuring a smoother and more secure brand expansion.

02/03/2026 Customs Knowledge
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Keener Law Firm Warns Sellers of Beth Bender Beauty Eyeliner Stencil Infringement

Keener Law Firm Warns Sellers of Beth Bender Beauty Eyeliner Stencil Infringement

Keener Law Firm represents Beth Bender Beauty, an eyeliner stencil brand, in protecting its intellectual property. Sellers should be aware of potential infringement risks. Immediately check listings for infringing products and remove them. Pay close attention to the brand's text and graphic trademarks. Withdraw funds from your account in advance to prevent potential freezing and protect your interests. Failure to comply could result in legal action and financial losses. Act proactively to avoid infringement issues.

02/03/2026 Customs Knowledge
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Retailers Face 850B in Postholiday Returns by 2025

Retailers Face 850B in Postholiday Returns by 2025

Holiday season returns in 2025 reached a staggering $849.9 billion, with online return rates hitting 19%. Consumer behaviors like 'comparison shopping' and 'wardrobing' are exacerbating the return surge. Faced with cost pressures, 72% of retailers are implementing return fees or restrictions, yet 82% of consumers value free returns. Retailers must balance cost control with a positive consumer experience. Optimizing return processes, strengthening regulations, and enhancing brand loyalty are crucial to navigate this complex landscape.

02/04/2026 Logistics
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Northeast Chinas Tea Market Expands Ahead of 2025 Expo

Northeast Chinas Tea Market Expands Ahead of 2025 Expo

The 2025 Changchun International Tea Industry Exhibition serves as a bridge for tea companies to penetrate the Northeast China market. The expo gathers renowned tea products, processed goods, packaging, machinery, and tea ware crafts from various regions. It offers multiple benefits, including market expansion, brand enhancement, exchange and cooperation, information gathering, and sales promotion. Companies should plan ahead and prepare for the exhibition to seize the opportunities in the Northeast China tea market.

02/05/2026 HS Code Query
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X5 Groups 2025 Revenue Jumps on Hard Discount Growth

X5 Groups 2025 Revenue Jumps on Hard Discount Growth

Russian retail giant X5 Group reported its 2023 performance, with total revenue reaching 4.64 trillion rubles, an increase of 18.8% year-on-year. Digital business revenue was strong, and comparable store sales grew by 11.4%. The discount brand "Chizhik" performed exceptionally well, with revenue soaring by 42.2%, becoming a major growth driver. X5 Group's total order volume increased significantly throughout the year, and a large number of new suppliers were added, consolidating its market position.

02/05/2026 Logistics Industry Insights
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Yuanfei Pets Reports Strong Firsthalf Growth Amid Diversification

Yuanfei Pets Reports Strong Firsthalf Growth Amid Diversification

Yuanfei Pets' first-half 2024 financial report is impressive, with both revenue and net profit increasing. Pet snacks led the growth, and a diversified product category layout optimized the revenue structure. With a focus on both domestic and international sales, domestic business growth was significant. Product strength, channel construction, and brand building are the core drivers. The company will continue to focus on its main business and deepen its advantages in the future.

02/05/2026 Logistics Industry Insights
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