Tianjin Spring Rolls Grow Popular in South Korea with Customs Backing

Tianjin Spring Rolls Grow Popular in South Korea with Customs Backing

Tianjin spring roll exports to the South Korean market are experiencing both volume and price increases. Customs authorities are implementing various measures to support businesses. Analysis suggests companies should focus on strengthening their existing market presence while actively exploring diversified markets, building brand recognition, and staying informed about policy changes. This will allow them to seize development opportunities and enable more distinctive Chinese agricultural and food products to reach global markets. The support from customs plays a crucial role in facilitating this growth and ensuring the smooth export process.

02/11/2026 Customs Knowledge
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Bytedances Ocean Engine Boosts Marketing Growth

Bytedances Ocean Engine Boosts Marketing Growth

Ocean Engine officially celebrated its first anniversary, driving marketing transformation through technology. The article analyzes its three development stages: core construction, traffic growth, and product leap. It delves into key commercial product capabilities such as content ecosystem, advertising innovation, and value assessment. Finally, it summarizes Ocean Engine's growth path in four dimensions: influence gain, brand-effect synergy, full-domain integration, and platform operation, revealing how it empowers brands to achieve long-term value. It highlights Ocean Engine's role in enabling sustainable growth and fostering a robust marketing landscape.

02/11/2026 Logistics Industry Insights
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Xiangpiaopiao Adapts Strategy in Chinas Crowded Beverage Sector

Xiangpiaopiao Adapts Strategy in Chinas Crowded Beverage Sector

Facing fierce competition in the new-style tea drink market, Xiang Piao Piao adopts a "dual-wheel drive" strategy by solidifying its instant milk tea base and vigorously developing ready-to-drink products. Key strategies include brand upgrading, channel penetration, product innovation, and a parallel online-offline approach. Moving forward, Xiang Piao Piao will continue to diversify, exploring new areas such as light meals and meal replacements to maintain its market competitiveness. The company aims to adapt to evolving consumer preferences and expand its product portfolio beyond traditional offerings.

02/11/2026 Logistics Industry Insights
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YRC Worldwide Rebrands to YRC Freight in LTL Industry Shift

YRC Worldwide Rebrands to YRC Freight in LTL Industry Shift

YRC Worldwide rebranded its largest subsidiary, YRC, as YRC Freight, aiming to return to its freight roots and strengthen its core competencies. This initiative encompasses talent development, equipment upgrades, and facility renovations, all designed to enhance brand recognition and cohesion. Facing increased competition in the LTL industry, YRC Freight is pursuing strategic upgrades to capitalize on e-commerce-driven growth and technological innovation, striving to stand out in the market. The rebranding signals a commitment to improved service and a renewed focus on customer needs within the evolving freight landscape.

02/11/2026 Logistics
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Haimen Summit Targets Textile Ecommerce Growth

Haimen Summit Targets Textile Ecommerce Growth

The Haimen Cross-border E-commerce Industry Belt Ecological Conference Textile Special Session aims to assist textile enterprises in transforming to cross-border e-commerce. The conference focuses on platform connection, policy interpretation, and resource integration, helping companies understand platform policies of Amazon, TikTok, and Temu. It connects them with high-quality service providers, enhances the brand value and international market competitiveness of textile products, and achieves business growth. The event provides insights and connections to facilitate the successful transition of textile businesses into the global e-commerce landscape.

01/26/2026 Logistics Industry Insights
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AI Era Challenges Brands to Build Trust Gain Market Share

AI Era Challenges Brands to Build Trust Gain Market Share

In the AI era, businesses need to shift from SEO to GEO, gaining the trust of AI, consumers, and platforms, thereby reshaping brand assets and enhancing credibility. Large enterprises define the rules, while SMEs adapt. The ultimate goal is to build a transparent and efficient digital trust system, achieving a win-win situation for all three parties and securing success in the future market. This approach focuses on optimizing for geographic relevance in the age of AI-powered search and building trust with both AI systems and human users.

01/27/2026 Logistics Industry Insights
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Kailas Expands Outdoor Gear Line for Safety and Adventure

Kailas Expands Outdoor Gear Line for Safety and Adventure

This article focuses on outdoor sports equipment, particularly the well-known brand KAILAS, emphasizing the importance of selecting high-performance gear for safety and comfort during outdoor adventures. KAILAS, with its superior performance and reliable quality, has become an ideal choice for outdoor enthusiasts. Choosing the right gear ensures a more enjoyable and secure experience when exploring the outdoors. From durable tents to reliable climbing equipment, investing in quality gear is crucial for any outdoor expedition. KAILAS provides a comprehensive range of products to meet the diverse needs of adventurers.

01/27/2026 Logistics Encyclopedia
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SEO Key to Optimizing AI Search Performance

SEO Key to Optimizing AI Search Performance

AI-driven search result optimization (GEO) is increasingly crucial, with SEO as its foundational element. By improving website crawlability, search engine ranking, and external link relationships, businesses can be better indexed and cited by AI large language models. Depending on marketing objectives like brand exposure or product conversion, focus should be placed on optimizing for platforms like Doubao, Tencent Yuanbao, Kimi, or Baidu's AI products. SEO is the key to enhancing search visibility in the AI era, ensuring your content is discoverable and relevant to AI-powered searches.

01/27/2026 Logistics Industry Insights
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Ridges DTC Strategy Why Tiktok Falls Short for Growth

Ridges DTC Strategy Why Tiktok Falls Short for Growth

The marketing strategy of North American DTC brand Ridge reveals that TikTok isn't the core growth engine for all brands. Their strategy centers on multi-dimensional attribution, focusing on high-certainty channels, building a sustainable creative library, differentiating algorithm adaptation, and employing a KOL-centric influencer marketing architecture. Emphasizing data-driven insights and content production capabilities, Ridge's approach offers valuable lessons for cross-border e-commerce businesses. It highlights the importance of understanding channel performance beyond surface-level metrics and investing in high-quality, reusable creative assets for long-term marketing success.

01/27/2026 Logistics Industry Insights
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Global Coconut Water Demand Drops Amid Price Competition

Global Coconut Water Demand Drops Amid Price Competition

IF Coconut Water was once a leader in the Chinese coconut water market, but it fell into trouble due to its light asset model and price competition, resulting in significant market value loss. This analysis examines the reasons for its success and failure, identifies common industry problems, and proposes strategies such as strengthening upstream control, exploring differentiated products, and enhancing brand value. It argues that companies should shift from a 'light' to a 'heavy' approach to navigate cycles and regain growth, focusing on building a more robust and sustainable business model.

01/27/2026 Logistics Industry Insights
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