As the Chinese New Year approaches, Amazon sellers need to prepare in advance by managing inventory, setting up self-fulfillment, checking promotions, and optimizing on-site advertising. This ensures smooth store operation during the holiday, preventing sales decline and performance damage. A detailed self-inspection checklist helps you enjoy the holiday with peace of mind and boost sales!
SellerSprite.com, developed by Yun Ya Technology, is an Amazon product selection and operation software powered by big data and artificial intelligence, empowering global sellers. As of September 2025, it has surpassed 1.6 million users and received over 30 industry awards. Its features cover product selection, keyword selection, and operational promotion, helping Amazon sellers achieve refined operations.
Dashu Cross-border launches a service supermarket, aiming to connect cross-border sellers with high-quality service providers and create a one-stop service trading platform. It covers the entire service chain, including store operation, marketing promotion, logistics warehousing, tax compliance, and payment collection, helping cross-border e-commerce sellers achieve business growth and enhance market competitiveness.
Small and medium-sized businesses should approach note-based marketing with caution to avoid wasted budget due to ineffective traffic and black market operations. It's recommended to prioritize improving their own content operation capabilities and utilize efficient tools like Spotlight Ads for precise targeting. By mitigating various risks associated with note-based marketing, businesses can achieve sustainable growth.
Self-media operation requires transforming core skills into easily understandable content for the public, adopting an "expert-in-plain-language" strategy to lower the barrier to comprehension and expand the audience base. Learn from the Liu Genghong case, using consultative communication to convey professional value in simple language, rapidly accumulating users and influence, and igniting self-media traffic.
Coconut Palm Group's live streaming e-commerce has sparked controversy. Its 'gray area' marketing tactics bring traffic but face risks like poor sales and damaged brand image. Facing declining market share and competition from emerging beverage brands, Coconut Palm needs to return to its products, improve quality, innovate flavors, and establish a positive and healthy brand image to achieve brand revitalization. The company's current approach is unsustainable and ultimately detrimental to its long-term prospects. A shift in strategy is crucial for survival and growth.
LiveVac, the brand owner of the choking rescue device, is initiating rights protection actions against trademark and copyright infringement. Sellers' accounts are at risk of being frozen. This article details the case information, brand background, key infringement risk points, and corresponding strategies. It reminds sellers to conduct self-checks and corrections to avoid unnecessary legal disputes and economic losses. The focus is on preventing infringement related to the LiveVac brand and ensuring sellers are aware of the potential consequences of violating intellectual property rights.
This article delves into the crucial role of Instagram in brand affiliate marketing. With its vast user base, abundant influencer resources, and strong visual appeal, Instagram has become an ideal platform for brands to reach potential customers, improve ROI, enhance brand credibility, and expand brand exposure. By partnering with the right influencers, brands can effectively achieve sales growth. Instagram's visual nature allows for compelling product showcases and authentic endorsements, making it a powerful tool for driving conversions and building lasting customer relationships through affiliate programs.
This article delves into the application of video marketing in B2B foreign trade, highlighting its advantages in brand building, exposure, customer experience, and market competitiveness. By analyzing key aspects such as brand video production, animation presentation, VR/AR technology applications, Instagram marketing, and brand presence establishment, it provides data-driven video marketing strategies for B2B foreign trade companies. The aim is to empower businesses to achieve growth in the digital age by leveraging the power of video content to engage potential clients and showcase product value.
P brand successfully enhanced its brand influence and product sales through collaboration with YouWoShi, leveraging overseas media. The integrated marketing strategy included pop-up store buzz, in-depth reviews on tech blogs, and recommendations in holiday gift guides. Front-page exposure and email marketing brought unexpected surprises, while SEO optimization contributed to long-term growth. This serves as a successful example for Chinese brands going global, demonstrating the power of strategic media partnerships and comprehensive marketing approaches in achieving overseas market penetration and brand building.
