Amazon Sellers Face Trademark Renewal Risks

Amazon Sellers Face Trademark Renewal Risks

Amazon sellers should be aware of US trademark renewal issues. Failure to renew trademarks in a timely manner may result in the loss of Brand Registry and product removal. This article details the importance of trademark renewal, two renewal methods, required materials, and measures to avoid expiration. It reminds sellers to pay attention to trademark management and protect their brand rights on Amazon. Timely renewal is crucial for maintaining brand protection and preventing disruptions to sales on the platform.

12/29/2025 Logistics
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Petsafe Introduces Smart Tech to Transform Pet Care Industry

Petsafe Introduces Smart Tech to Transform Pet Care Industry

PetSafe innovates smart pet supplies, enhancing brand image through integrated online and offline marketing. Product innovation, brand value, and precise communication are key to their success. They leverage smart hardware to improve pet well-being and owner convenience. Their marketing strategies focus on building a strong brand presence and connecting with pet owners through various channels. The combination of innovative products and effective marketing has allowed PetSafe to establish itself as a leader in the pet supplies industry.

01/23/2026 Logistics Industry Insights
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Brands Succeed in Crossborder Twitter Marketing

Brands Succeed in Crossborder Twitter Marketing

This article provides an in-depth analysis of how cross-border brands can effectively leverage Twitter for marketing. It covers building a brand image, targeting the right audience, creating high-quality content, implementing efficient engagement strategies, using data-driven optimization, and mitigating potential risks. The aim is to help brands establish a strong brand community on the Twitter platform and enhance their global influence. This includes strategies for increasing brand awareness and driving engagement with international customers.

01/27/2026 Logistics Encyclopedia
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Xiaomi Aliexpand Drive Chinese Brands Global Expansion

Xiaomi Aliexpand Drive Chinese Brands Global Expansion

Xiaomi and AliExpress have formed a strategic partnership, joining the "Super Brand Globalization Program," signifying a new era of ecosystem collaboration for Chinese brands expanding overseas. Leveraging long-term capital and business accumulation, the partnership combines Xiaomi's product advantages with AliExpress's platform capabilities to explore low-cost, high-impact globalization strategies. This move not only boosts Xiaomi's overseas performance but also strengthens AliExpress's brand ecosystem, indicating a transition towards high-quality, brand-driven cross-border e-commerce in China.

01/27/2026 Logistics Industry Insights
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SONGMICS Expands Globally with Digital Marketing Strategy

SONGMICS Expands Globally with Digital Marketing Strategy

Songtsam Technologies has achieved significant success in the overseas home furnishings market with its brand strategy, refined operations, social media empowerment, and high-frequency exposure, generating annual revenue exceeding 6 billion RMB. It has become a model for Chinese brands going global. Its experience provides valuable lessons for other companies looking to expand internationally. The key strategies involve building a strong brand identity, optimizing operational efficiency, leveraging social media for engagement, and ensuring consistent brand visibility.

01/27/2026 Logistics Industry Insights
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Nanning Railway Bureau Launches First Special Cargo Train for Traditional Chinese Medicine, Enhancing Transportation Efficiency

Nanning Railway Bureau Launches First Special Cargo Train for Traditional Chinese Medicine, Enhancing Transportation Efficiency

On November 18, the Nanning Railway Bureau launched the first special freight train for traditional Chinese medicine materials from Yulin Station, reaching Chengdu within 72 hours. This initiative enhances the efficiency of TCM transportation, with Yulin market sending 260,000 tons annually, and railway shipments increasing year by year. By deeply analyzing customer needs, the railway department developed special freight train solutions, providing timely and cost-effective transportation for TCM, receiving positive feedback from clients who look forward to further promotion of railway transport.

11/20/2023 Logistics
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WCO Updates SAFE Framework to Boost Global Trade Security

WCO Updates SAFE Framework to Boost Global Trade Security

The 28th SAFE Working Group meeting focused on the review and implementation monitoring of the SAFE Framework, emphasizing customs-private sector cooperation and optimizing questionnaires. Key topics included data strategy, green customs initiatives, promotion of AEO validation courses, revision of work plans, and extension of the review cycle. Enhanced customs cooperation with aviation and port sectors was also highlighted. The meeting injected new momentum into global trade security cooperation, foreshadowing a future of safer, more efficient, and sustainable global trade systems.

12/30/2025 Customs Knowledge
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Global Alliance Forms to Fight Fake Sports Goods

Global Alliance Forms to Fight Fake Sports Goods

The World Customs Organization (WCO) and the Federation of the European Sporting Goods Industry (FESI) signed a Memorandum of Understanding to strengthen cooperation in combating counterfeit goods, particularly in the sporting goods sector. This collaboration aims to enhance the capacity of customs officials to identify counterfeit products through the promotion of the IPM platform, improved information exchange, and training programs. The initiative seeks to protect consumer rights and maintain market order by preventing the trade of fake sports equipment and other goods.

12/30/2025 Customs Knowledge
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Bosnia Strengthens Customs IP Protections Against Counterfeits

Bosnia Strengthens Customs IP Protections Against Counterfeits

A workshop on Intellectual Property Rights (IPR) protection was held in cooperation between the World Customs Organization (WCO) and the Indirect Taxation Authority of Bosnia and Herzegovina (ITA BiH). The aim was to enhance the capacity of Bosnian customs officers in combating counterfeit goods. The workshop covered legal and regulatory learning, IPM platform application, promotion of public-private partnerships, and strengthening customs control capabilities. This is significant for improving the fight against counterfeiting in Bosnia and Herzegovina and the wider region.

12/30/2025 Customs Knowledge
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