SHEIN Expands Overseas with Semimanaged Warehousing Model

SHEIN Expands Overseas with Semimanaged Warehousing Model

This article summarizes a seminar focused on overseas warehousing and brand marketing strategies within SHEIN's semi-managed model. The conference highlighted key aspects such as platform operation, overseas warehousing, influencer marketing, and affiliate marketing. The aim was to provide comprehensive solutions for cross-border sellers, empowering them to succeed in the North American market. The discussions centered around optimizing logistics and enhancing brand visibility to drive sales and market share within the SHEIN ecosystem.

02/03/2026 Logistics Industry Insights
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Acfuns Bulletscreen Tech Gains Popularity Among Chinese Youth

Acfuns Bulletscreen Tech Gains Popularity Among Chinese Youth

AcFun, China's first Danmaku video website, resonates with the younger generation through its unique Danmaku interaction and community culture. This article reviews AcFun's development history, from its establishment to multiple changes in ownership, culminating in its acquisition by Kuaishou. It showcases the platform's exploration and reshaping of its brand value amidst transformations. AcFun consistently adheres to its brand positioning of youthfulness, innovation, and interactivity, striving to create a vibrant and creative community.

02/03/2026 Logistics Encyclopedia
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Ontel Sues Sellers Over Arctic Air Trademark Infringement

Ontel Sues Sellers Over Arctic Air Trademark Infringement

Ontel Products Corporation, owner of the ARCTIC AIR air cooler brand, has filed a trademark infringement lawsuit in the United States. Sellers of related products should immediately conduct self-checks to avoid using trademarks such as "Arctic Air." Pay attention to other Ontel sub-brands to prevent infringement risks and withdraw funds promptly to ensure financial security. This action aims to protect Ontel's intellectual property rights and prevent unauthorized use of its brand names.

02/03/2026 Customs Knowledge
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Amazon to Phase Out Shared Inventory for Sellers by 2026

Amazon to Phase Out Shared Inventory for Sellers by 2026

Amazon will officially terminate the 'Shared Inventory' feature on March 31, 2026, implementing a new principle of 'whoever's goods, whoever's responsible.' Brand sellers can directly use manufacturer barcodes for inbound shipments, while resellers/piggybackers must affix FNSKU labels. Amazon will discontinue FBA preparation and labeling services, promoting brand development and standardization for sellers. Sellers need to re-evaluate their business models and establish or optimize labeling and packaging processes to gain a competitive advantage.

02/12/2026 Logistics Industry Insights
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Ozon Retailers Boost Profits with Highorder Value Strategy

Ozon Retailers Boost Profits with Highorder Value Strategy

This article delves into the four key profitability advantages of selecting high average order value (AOV), high-profit products on the Ozon marketplace: greater profit margins, reduced competitive pressure, easier brand building, and stronger risk resilience. Choosing high AOV products is an effective strategy for sellers to achieve long-term, stable growth on the Ozon platform. Focusing on premium products allows for better brand positioning and financial stability in the competitive e-commerce landscape.

02/12/2026 Logistics Industry Insights
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Caraways Stylish Safe Cookware Drives Market Success

Caraways Stylish Safe Cookware Drives Market Success

American cookware brand Caraway, centered around being "eco-friendly, safe, and non-toxic," has successfully penetrated the North American middle-class market with its macaron color palette and contextual marketing. Through an omnichannel strategy encompassing both online and offline channels, and by encouraging user-generated content on social media, Caraway has achieved rapid brand growth. This provides valuable insights for other cookware and home goods brands looking to scale and connect with their target audience.

02/12/2026 Logistics Industry Insights
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Chatgpts GEO Transforms Digital Marketing Strategies

Chatgpts GEO Transforms Digital Marketing Strategies

OpenAI's ChatGPT advertising marks a new phase in AI commercialization, highlighting the importance of Generative Engine Optimization (GEO) for businesses. GEO aims to prioritize brand information within AI responses. Strategies include optimizing content quality, structured data, and authoritative endorsements to adapt to user habits in the AI search era. By mastering GEO, businesses can capture traffic and achieve sustainable growth by ensuring their brand is prominently featured in AI-generated answers and recommendations.

02/11/2026 Logistics Industry Insights
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Affiliate Marketing Growth Driven by Five Key Trends in 2025

Affiliate Marketing Growth Driven by Five Key Trends in 2025

This article delves into five key trends shaping affiliate marketing in 2025: performance-driven influencer marketing, the rise of metaverse affiliates, increased performance marketing budgets, data-driven decision-making, and the importance of brand personalization. Brands should proactively embrace these changes to succeed in the future of affiliate marketing. Focusing on results with influencers, exploring virtual world partnerships, leveraging data for better choices, and creating unique brand experiences will be crucial for success.

02/11/2026 Logistics Industry Insights
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Amazons Noreturn Refund Policy Sparks Seller Concerns

Amazons Noreturn Refund Policy Sparks Seller Concerns

Amazon introduces new rules for managing negative reviews, allowing brand owners to contact buyers who left negative reviews and offer "refund without return." This aims to enhance brand loyalty but carries the risk of abuse. Sellers need to actively monitor reviews, develop communication strategies, utilize refunds reasonably, and fundamentally improve product quality and service levels. This new policy encourages proactive engagement and emphasizes the importance of addressing customer concerns to mitigate the impact of negative feedback.

01/04/2026 Logistics Industry Insights
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