Herms Raises US Prices Due to Tariff Pressures

Herms Raises US Prices Due to Tariff Pressures

Faced with US tariffs on EU imports, Hermès plans to raise prices in the US market to offset the impact. This highlights the complex influence of international trade, tariff policies, and exchange rate fluctuations on luxury goods pricing, as well as the strategic choices brands make in balancing profit margins with market share. Consumer loyalty is crucial, and Hermès needs to closely monitor market dynamics and innovate its business model to address the challenges. The price increase reflects a direct response to the imposed tariffs and aims to maintain profitability amidst these economic pressures.

Tiktok Influencer Marketing Four Key Strategies for Success

Tiktok Influencer Marketing Four Key Strategies for Success

This article unveils four key secrets to successful influencer marketing on TikTok: trusting influencers and empowering creative control, crafting clear statements of work to standardize collaborations, embracing experimentation and risk-taking, and building long-term partnerships to enhance user trust. By mastering these strategies, brands can effectively expand their reach on the TikTok platform, build a loyal user base, and ultimately drive sales growth. These insights help brands navigate the dynamic TikTok landscape and optimize their influencer marketing efforts for maximum impact.

Amazon Warns Brands Over Compliance Amid Association Risks

Amazon Warns Brands Over Compliance Amid Association Risks

Recently, a large-scale delisting of brands occurred on Amazon US, suspected to be related to the joint liability mechanism and non-compliant operations, raising sellers' concerns about platform compliance. This article analyzes the background, possible causes, and coping strategies of the event, emphasizing that compliant operation is the key to survival in cross-border e-commerce. It reminds sellers to strictly abide by platform rules to avoid unnecessary losses. Adhering to Amazon's guidelines is crucial for maintaining a healthy and sustainable business on the platform.

Common Xiaohongshu Marketing Mistakes Brands Should Avoid

Common Xiaohongshu Marketing Mistakes Brands Should Avoid

This article reveals 20 common “counterproductive operations” in Xiaohongshu marketing, covering strategic misjudgments, content errors, tactical deviations, and cognitive biases. It aims to help businesses avoid pitfalls and achieve effective growth. The article emphasizes the importance of long-term thinking, user-centricity, and data analysis. It recommends that companies enhance team awareness through professional training. By understanding these common mistakes and focusing on best practices, brands can significantly improve their Xiaohongshu marketing performance and drive sustainable growth.

Logistics Industry Adapts to Challenges Amid Economic Uncertainty

Logistics Industry Adapts to Challenges Amid Economic Uncertainty

The 36th Annual Logistics Report highlights numerous challenges faced by the global logistics industry amid economic and geopolitical uncertainties. The report emphasizes strategies such as optimizing transport networks, technological applications, and green logistics, which help companies effectively cope with rising costs and market fluctuations to achieve sustainable development.

2025 World Ports Conference Adapts to Postpandemic Era

2025 World Ports Conference Adapts to Postpandemic Era

The International Association of Ports and Harbors (IAPH) has innovatively transformed in response to the pandemic by reimagining the World Ports Conference as a televised event. This adaptation successfully attracted more participants, showcasing the organization's ability to flexibly respond to challenges and the industry's cohesion.

08/05/2025 Logistics
Read More
Digital Supply Chain Software Drives Value Creation

Digital Supply Chain Software Drives Value Creation

Digital supply chain management software is becoming a key factor for companies to enhance efficiency and meet customer demands. With real-time visualization and advanced analytics, systems like WMS and TMS help businesses optimize operations and meet consumer expectations. Even long-standing traditional systems need gradual upgrades to integrate new technological advancements.