Ebay Simplifies Brand Authorization Process for Sellers

Ebay Simplifies Brand Authorization Process for Sellers

This article provides a detailed guide to the complete eBay brand authorization submission process. It covers steps such as logging into the Seller Hub, accessing the Brand Management page, selecting the brand type, filling in brand information, uploading brand authorization documents, and submitting the brand for review. The aim is to help sellers understand how to compliantly sell branded goods on the eBay platform and avoid infringement risks. This ensures sellers are properly authorized and adhere to eBay's policies regarding brand ownership and intellectual property.

02/03/2026 Customs Knowledge
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Ecommerce Sellers Warned Against Exploiting Huaweis Brand

Ecommerce Sellers Warned Against Exploiting Huaweis Brand

In cross-border e-commerce, some sellers attempt to promote child car seats by misusing keywords of popular brands like "Huawei." While this may attract traffic in the short term, it carries significant legal and platform rule risks. Compliant operation and respect for intellectual property are crucial for sustainable success in cross-border e-commerce. Such practices can lead to account suspension and legal repercussions. Building a reputable brand requires ethical marketing strategies and adherence to regulations.

02/05/2026 Customs Knowledge
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Aliexpres Expands Brand Licensing Options for Sellers

Aliexpres Expands Brand Licensing Options for Sellers

This article delves into the recent brand authorization opportunities on AliExpress, covering brands like MINISO, HEROCROSS, Winnie the Pooh, Genshin Impact, Domuya, Hot Toys, and Kidsland. It proposes key strategies for AliExpress sellers to capitalize on these opportunities, including assessing qualifications, selecting appropriate brands, developing operational plans, maintaining communication, and prioritizing intellectual property protection. The aim is to help sellers enhance their store competitiveness and achieve revenue growth by leveraging these brand authorizations.

02/05/2026 Customs Knowledge
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Amazons Brand Program Transforms US Ecommerce Landscape

Amazons Brand Program Transforms US Ecommerce Landscape

Amazon has launched the 'Top Brand' program in the US market, aiming to strengthen brand authorization and protection, enhance brand value and premium capabilities, and optimize the platform ecosystem. This move will solidify Amazon's market leadership, intensify competition among e-commerce platforms, and promote the branding process in the e-commerce industry. Brand merchants need to strengthen brand image building, improve brand authorization and protection mechanisms, pay attention to sales data and customer reviews, and actively respond to this change.

02/05/2026 Logistics Industry Insights
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Professional Emails Key to Boosting Export Business Success

Professional Emails Key to Boosting Export Business Success

For foreign trade enterprises, a professional corporate email is crucial. It not only enhances the company's image and gains customer trust but also drives traffic to the website. Tencent Corporate Email is recommended for its convenience, security, and efficiency, which will help companies expand into overseas markets. Using a dedicated business email provides a professional communication channel and reinforces brand credibility, essential for successful international business dealings.

01/22/2026 Logistics Encyclopedia
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Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Traditional SEO faces challenges with the rise of generative AI search. GEO expert Lei Yu proposes a "two core + four-wheel drive" optimization system, emphasizing humanized content and cross-validation to enhance AI trust. Case studies show significant increases in branded search volume and conversion rates, even with invisible direct traffic. GEO has become crucial for brand building and customer acquisition efficiency in the AI era.

01/23/2026 Logistics Industry Insights
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From Factory To Port Why Exporters Must Integrate Inland And Ocean Logistics Contracts

From Factory To Port Why Exporters Must Integrate Inland And Ocean Logistics Contracts

The article analyzes the complex inland logistics challenges faced by U.S. exporters in global trade, emphasizing the importance of integrating inland and maritime transport contracts. With the fragmentation of supply chains, the risks associated with managing inland and maritime transport separately need attention. By integrating transportation segments, companies can achieve more robust time management, cost control, and overall logistics efficiency, thereby enhancing international customer trust and maintaining brand image.

07/23/2025 Logistics
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Australia Enforces ASTM F977 Compliance for Baby Walkers on Amazon

Australia Enforces ASTM F977 Compliance for Baby Walkers on Amazon

This article provides a detailed interpretation of the compliance requirements for selling baby walkers on Amazon Australia, focusing on the ASTM F977-12 standard and related toy safety standards. It emphasizes the importance of providing test reports issued by accredited laboratories to help sellers successfully pass platform audits, ensure product safety, and gain consumer trust. Understanding these requirements is crucial for navigating the Australian market and building a reputable brand.

02/05/2026 Customs Knowledge
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Russia to Require Household Goods Traceability by 2026

Russia to Require Household Goods Traceability by 2026

Russia will introduce mandatory labeling for certain daily necessities and cosmetics starting in 2026, implemented in phases. Companies will gradually need to achieve product traceability. Initially, they can report quantities aggregated by product code, with the ultimate goal of tracing individual items. This initiative aims to protect consumer rights and improve supply chain transparency. While it presents challenges for businesses, it also offers opportunities for improved efficiency and brand trust.

02/05/2026 Logistics Industry Insights
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Brand Value Holds Firm Amid Interestbased Ecommerce Shift

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

This paper explores the significance of brand value in the era of interest-based e-commerce. It argues that the rapid success stories fueled by newbie bonuses are unsustainable, and companies should transform these bonuses into core competencies. The relationship between IP and brand resembles that of fashion and classics. Companies should focus on brand building, turning opportunities into capabilities. The essence of commerce is symbiosis, and a brand is a stable cognitive symbol, the cornerstone for enterprises to remain invincible in market competition. Brand building is crucial for long-term success.

11/19/2024 Logistics Industry Insights
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