Amazon Advertisers Shift from Ineffective Refined Strategies

Amazon Advertisers Shift from Ineffective Refined Strategies

This article delves into the common pitfall of "over-granularity" in Amazon advertising, revealing its negative impacts through case studies. It emphasizes that true precision operation should leverage intelligent tools, such as Youmai Cloud's Advertising GPS feature, to achieve intelligent control of advertising, improve efficiency and accuracy, and ultimately achieve a leap in advertising performance. The article advocates for a balanced approach, using smart technology to refine targeting and bidding strategies for optimal results, rather than relying solely on manual, overly-detailed adjustments.

01/06/2026 Logistics Industry Insights
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Amazon Ads Optimizing Match Types for Better ROI

Amazon Ads Optimizing Match Types for Better ROI

This article provides an in-depth analysis of automatic and manual targeting match types in Amazon Advertising, including close match, broad match, categories, complements, broad match, phrase match, and exact match, as well as the use of negative keywords. Through case studies, it offers sellers refined advertising strategies aimed at improving ad accuracy and efficiency. The goal is to help sellers optimize their Amazon advertising campaigns for better results and increased ROI by understanding and leveraging different match types effectively.

01/06/2026 Logistics Encyclopedia
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Mongolia Enhances Customs Audits with Wcobacked System

Mongolia Enhances Customs Audits with Wcobacked System

The World Customs Organization (WCO) is assisting Mongolian Customs in building an effective Post Clearance Audit (PCA) system to enhance regulatory efficiency, increase revenue collection, and promote trade facilitation. Through diagnostic missions and workshops, the WCO is tailoring solutions for Mongolian Customs, emphasizing internal process optimization, multi-agency cooperation, and voluntary compliance by businesses. This initiative aims to modernize Mongolian Customs and improve its overall performance in line with international standards, ultimately contributing to a more efficient and transparent trade environment.

01/05/2026 Customs Knowledge
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USPS Adopts Open Access Strategy for Lastmile Delivery

USPS Adopts Open Access Strategy for Lastmile Delivery

The United States Postal Service (USPS) is actively collaborating with logistics companies and retailers through its "Open Last Mile" initiative, aiming to provide faster, more reliable, and cost-effective delivery services, particularly same-day and next-day options. This marks a significant shift in USPS's strategic direction, designed to improve operational efficiency, expand its service offerings, and reshape its position in the logistics industry. This collaboration aims to bring numerous benefits to both retailers and consumers by enhancing delivery speed and reliability.

01/08/2026 Logistics Industry Insights
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Biometrics Transform Airports for Contactless Travel

Biometrics Transform Airports for Contactless Travel

Biometric technology is reshaping the airport experience, using facial recognition, fingerprint scanning, and other features for identity verification, enabling contactless check-in, security screening, and boarding. Airports worldwide are accelerating its implementation, driven by government approval and increasing passenger acceptance. Biometrics not only enhances efficiency and reduces queue times but also builds a more secure travel ecosystem through data integration, leading to new trends in the future of travel. This technology promises a smoother, faster, and more secure journey for all travelers.

01/19/2026 Logistics Industry Insights
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New Energy Equipment Transforms Warehousing Logistics

New Energy Equipment Transforms Warehousing Logistics

This paper explores how to improve logistics and warehousing efficiency with new energy material handling equipment in the context of e-commerce development. It focuses on the application of lithium battery and IoT technologies in material handling equipment, and how these technologies can reduce maintenance costs, improve equipment utilization, reduce energy consumption, and optimize space utilization. Through online seminars, companies can learn from real-world case studies and receive professional guidance to create efficient, intelligent, and green logistics and warehousing systems.

01/16/2026 Warehousing
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Uschina Ocean Freight Efficiency Gains Focus

Uschina Ocean Freight Efficiency Gains Focus

This article provides an in-depth analysis of optimal route selection for ocean freight from China to the US, covering port selection, container shipping methods, vessel types, and factors influencing transit time. It also addresses frequently asked questions regarding freight cost calculation and cargo tracking, aiming to assist businesses in optimizing their China-US ocean freight strategies. This includes considerations for efficient container utilization and minimizing potential delays through strategic port choices and understanding the nuances of different shipping lines.

01/26/2026 Logistics Encyclopedia
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Walmart Unveils Fivestep Plan to Optimize Supply Chain Efficiency

Walmart Unveils Fivestep Plan to Optimize Supply Chain Efficiency

Walmart implemented the "On-Time, In-Full" (OTIF) delivery strategy to improve supply chain efficiency and product availability. This strategy requires suppliers to deliver the correct quantity of goods within a specified timeframe, or face penalties. Walmart supports suppliers in their OTIF transformation through a five-step approach: clarifying intent, providing business tools, transparently displaying performance, collaboratively solving problems, and ensuring reasonable fees. Ultimately, this aims to create a more efficient and reliable supply chain system for Walmart and its partners.

01/29/2026 Logistics Industry Insights
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US Warehouses Innovate Crossborder Ecommerce Repairs

US Warehouses Innovate Crossborder Ecommerce Repairs

This paper explores the importance of after-sales repair services in US overseas warehouses for cross-border e-commerce sellers. Conducting after-sales repairs and refurbishment through overseas warehouses can effectively reduce return losses and logistics costs, while improving customer satisfaction. Furthermore, overseas warehouse drop-shipping services are an ideal choice for TikTok's semi-managed model, helping sellers achieve fast delivery and enhance user experience. This approach significantly benefits sellers by streamlining operations and improving customer retention in the competitive e-commerce landscape.

01/27/2026 Warehousing
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USPS Expands Lastmile Delivery to Private Bidders

USPS Expands Lastmile Delivery to Private Bidders

USPS has announced the opening of its last-mile delivery network, empowering retailers and logistics companies through a bidding model. This initiative aims to reduce last-mile costs and achieve faster delivery times. While presenting both opportunities and challenges, execution is key. Retailers and logistics companies should closely monitor the bidding process, assess their own needs, actively participate in communication, develop comprehensive plans, and stay informed about industry trends. Success hinges on strategic engagement and adaptability in this evolving landscape.

01/30/2026 Logistics
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