Douyin Shop Unveils Five Key Sales Models for Business Growth

Douyin Shop Unveils Five Key Sales Models for Business Growth

This article delves into the startup strategies for TikTok Shop and five mainstream livestreaming commerce models: short video traffic generation, shop self-broadcasting, influencer marketing, account remixing, and product card traffic. It emphasizes that merchants should adapt to the characteristics of the TikTok platform, focus on short video content creation, and choose the appropriate operating model based on their own circumstances to achieve rapid shop growth and profitability. This includes understanding platform algorithms and engaging with the community to maximize reach and conversions.

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

Facebook Pixel Users Adopt Strategies to Avoid Business Manager Bans

Facebook Pixel Users Adopt Strategies to Avoid Business Manager Bans

This article addresses the issue of Pixel data loss after a Facebook Business Manager (BM) ban and proposes a dual-BM backup system. By establishing a secure BM and a separate advertising BM, Pixel data can be backed up and migrated, mitigating losses from BM bans. It emphasizes compliant operation and data-driven risk management to ensure the stability and sustainability of advertising campaigns. This approach allows for a more resilient advertising strategy, minimizing disruption and safeguarding valuable data assets.

US Exit from Paris Pact Reshapes Climate Efforts Business Risks

US Exit from Paris Pact Reshapes Climate Efforts Business Risks

The US withdrawal from the Paris Agreement posed challenges to global climate governance, but also spurred other nations and businesses to intensify climate action. Companies should proactively embrace the green transition by setting emission reduction targets, investing in clean energy, optimizing supply chains, developing low-carbon products, engaging in policy dialogues, and enhancing information disclosure. These actions will help them gain a competitive edge in the future.

Timorleste Updates Customs Tariff with WCO Backing

Timorleste Updates Customs Tariff with WCO Backing

At the request of Timor-Leste, the World Customs Organization (WCO), through the WCO-Norad project, provided technical assistance to support the country's tariff update from HS 2012 to HS 2017. This initiative aims to enhance Timor-Leste Customs' commodity classification capabilities, integrate into the ASEAN Economic Community, and promote trade facilitation and economic development. The project encompassed tariff assessment, gap analysis, training guidance, and system upgrades, contributing to the modernization of Timor-Leste Customs.

Colombia Mexico Boost Customs Risk Management Via GTFP

Colombia Mexico Boost Customs Risk Management Via GTFP

Supported by the WCO-SECO GTFP project, Colombian Customs visited Mexican Customs to learn about risk management practices and enhance its modernization. The visit combined online and offline sessions, focusing on risk identification, assessment, control, departmental collaboration, and IT infrastructure. This cooperation aims to promote trade facilitation and address global trade challenges. The knowledge gained will help Colombia improve its risk management system and contribute to more efficient and secure trade processes.

Bolivia Boosts Trade Efficiency with WTO Mercator Program

Bolivia Boosts Trade Efficiency with WTO Mercator Program

The World Customs Organization (WCO), through the Mercator Programme, provides follow-up strategic planning support to the Bolivian National Customs Administration (AN). This aims to assist AN in developing a multi-year strategic plan to enhance customs effectiveness and promote trade facilitation. This online workshop assessed the progress of AN's strategic plan development. WCO experts provided professional guidance, optimizing key performance indicators to support the modernization of Bolivian customs and contribute to national economic development.

Kenya Boosts Trade Efficiency with WCO JICA Aid

Kenya Boosts Trade Efficiency with WCO JICA Aid

The World Customs Organization (WCO) and the Japan International Cooperation Agency (JICA) are jointly supporting the Kenya Revenue Authority (KRA) to enhance its risk assessment and selectivity capabilities, addressing new trade challenges in East Africa. Using a two-pronged approach combining expert discussions and practical exercises, Kenyan Customs actively participates in building a smart customs administration. This initiative aims to improve clearance efficiency, promote trade facilitation, and ultimately contribute to Kenya's economic growth.

Sierra Leone Adopts Wcos Ncen System to Strengthen Risk Management

Sierra Leone Adopts Wcos Ncen System to Strengthen Risk Management

Under the Mercator Program, the World Customs Organization (WCO) supports Sierra Leone in deploying the nCEN system to enhance risk management and customs valuation capabilities. Through technical assistance, training, and experience sharing, the WCO assists Sierra Leone in establishing an efficient and secure customs system, promoting trade facilitation and economic development. This initiative aims to strengthen customs procedures and improve overall border management in Sierra Leone, contributing to a more streamlined and secure trading environment.

WCO Supports Sudan in Improving Customs Risk Management

WCO Supports Sudan in Improving Customs Risk Management

A WCO assessment of Sudan Customs' risk management practices aims to support the country's implementation of the WTO Trade Facilitation Agreement. The report acknowledges progress while also identifying shortcomings and providing recommendations for improvement. This includes strengthening risk assessment methodologies, enhancing data analysis capabilities, and fostering better coordination among different customs units. The assessment seeks to optimize resource allocation and streamline customs procedures, ultimately contributing to increased trade efficiency and security for Sudan.