Pinterest Boosts Crossborder Ecommerce with Visual Strategies

Pinterest Boosts Crossborder Ecommerce with Visual Strategies

Pinterest, as a visual discovery engine, is an effective channel for cross-border e-commerce to acquire high-intent traffic. By implementing precise content strategy, keyword optimization, and proactive engagement, sellers can significantly improve their return on investment, achieve brand influence growth, and drive sales conversions. Leveraging Pinterest's visual nature allows businesses to showcase products and inspire purchases, making it a valuable tool for expanding reach and boosting revenue in the global market.

02/03/2026 Logistics Industry Insights
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OZON Sellers Boost Profits with Selffulfillment Model

OZON Sellers Boost Profits with Selffulfillment Model

This article provides an in-depth analysis of the value and profitability strategies of OZON's Fulfillment by Seller (FBS) model, emphasizing its role in low-cost trial and error, traffic locking, and diversified operations. By optimizing operational efficiency, reducing costs, and refining product selection, sellers can fully leverage the advantages of FBS to achieve sustainable growth in their e-commerce business. Focus is placed on strategic product sourcing and operational improvements to maximize returns within the OZON marketplace using the FBS model.

02/03/2026 Logistics Encyclopedia
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Google Ads Enhances ROI with Datadriven Bidding

Google Ads Enhances ROI with Datadriven Bidding

This article delves into Google Ads budget and bidding adjustment strategies, emphasizing that there's no one-size-fits-all formula and adjustments should be flexible based on specific circumstances. It recommends a gradual approach, avoiding unnecessary changes, and carefully considering the risks and rewards when determining adjustment amounts. The importance of data analysis is highlighted, with real-world examples demonstrating how data-driven budget adjustments can ultimately achieve digital marketing goals. A cautious yet informed approach is crucial for optimizing ad spend and maximizing ROI.

02/03/2026 Logistics Industry Insights
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Kazakhstan Boosts Customs Oversight with WCO Training

Kazakhstan Boosts Customs Oversight with WCO Training

The World Customs Organization (WCO) held a risk analysis workshop in Kazakhstan to enhance the risk management capabilities of the Tax Committee. The workshop aimed to optimize profiling processes, ensuring economic security and trade facilitation. The initiative supports Kazakhstan's efforts to improve its customs procedures and strengthen international cooperation in risk management. By focusing on effective risk analysis, the program contributes to a safer and more efficient trading environment for Kazakhstan and its partners.

02/03/2026 Customs Knowledge
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Zimbabwe Enhances Customs Oversight with WCO Assistance

Zimbabwe Enhances Customs Oversight with WCO Assistance

The World Customs Organization (WCO) supported the Zimbabwe Revenue Authority (ZIMRA) in enhancing its capabilities to effectively implement the Trade Facilitation Agreement by hosting a customs project management training workshop in Zimbabwe. This training aimed to strengthen ZIMRA's capacity in project management and human resources to address trade facilitation challenges and promote economic development in Zimbabwe. The initiative also serves as a model for other developing countries. The workshop focused on practical skills and knowledge transfer to improve ZIMRA's efficiency and effectiveness in customs operations.

02/03/2026 Customs Knowledge
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Streamlining Global Trade with DDP Shipping Terms

Streamlining Global Trade with DDP Shipping Terms

Duty Paid (DDP) service in international express delivery is a cross-border logistics solution where the shipper prepays customs duties, simplifying customs clearance and improving the recipient's experience. It's suitable for scenarios like e-commerce retail and gift sending, enabling locked-in logistics costs and reduced return risks. When selecting a service provider, factors such as service coverage, customs clearance capabilities, and price transparency should be considered. This method streamlines the process and provides a better overall experience for both the sender and receiver.

02/03/2026 Logistics Encyclopedia
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Dominican Republic Enhances Trade with Customs Reforms

Dominican Republic Enhances Trade with Customs Reforms

The WCO's Mercator Programme is assisting the Dominican Republic in accelerating trade facilitation and making progress in implementing the Trade Facilitation Agreement (TFA). The WCO will continue to provide technical support, focusing on areas such as the development of a Single Window system. This collaboration aims to streamline customs procedures, reduce trade costs, and enhance the overall efficiency of cross-border trade for the Dominican Republic.

02/03/2026 Customs Knowledge
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Burkina Faso Boosts Customs with Wcobacked Reforms

Burkina Faso Boosts Customs with Wcobacked Reforms

With support from the Japan Customs Cooperation Fund, the World Customs Organization (WCO) held a workshop in Burkina Faso to assist the country in implementing the revised Kyoto Convention (RKC) and the SAFE Framework. The workshop focused on the Authorized Economic Operator (AEO) program, providing practical guidance on the RKC and AEO for customs officials and private sector representatives of Burkina Faso. It also helped develop action plans to improve customs administration and promote international trade development in Burkina Faso.

02/03/2026 Customs Knowledge
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Zimbabwe Enhances Trade with Wtobacked Reform Plan

Zimbabwe Enhances Trade with Wtobacked Reform Plan

The World Customs Organization (WCO) is collaborating with the Zimbabwe Revenue Authority on a two-year program to assist Zimbabwe in effectively implementing the World Trade Organization (WTO) Trade Facilitation Agreement. The program covers key areas such as risk management, information release, post-clearance audit, and freedom of transit. It also supports the work of the National Trade Facilitation Committee (NTFC) to promote trade development in Zimbabwe.

02/03/2026 Customs Knowledge
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Serbia Boosts Customs Modernization with WCO Support

Serbia Boosts Customs Modernization with WCO Support

With the support of the World Customs Organization (WCO) and the Customs Cooperation Fund Germany (CCF Germany), Serbian Customs held a workshop on customs laboratory modernization and Harmonized System (HS) tariff management. By enhancing laboratory analysis capabilities, optimizing HS code application, and strengthening capacity building, Serbian Customs aims to promote trade facilitation, improve revenue collection, and combat smuggling, ultimately boosting its international competitiveness. This initiative reflects Serbia's commitment to aligning with international standards and improving its customs operations.

02/03/2026 Customs Knowledge
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