Kenya Boosts Trade Efficiency with Wcobacked Customs Program

Kenya Boosts Trade Efficiency with Wcobacked Customs Program

The World Customs Organization (WCO) conducted an AEO awareness campaign for the Kenya Revenue Authority (KRA) and its partner agencies. The initiative aimed to disseminate AEO knowledge, share best practices, promote mutual recognition, and plan for future development. By deeply analyzing the WCO SAFE Framework, strengthening risk management principles, and designing a mutual recognition framework, the campaign supports Kenyan Customs in creating an efficient and secure international trade environment and enhancing its international competitiveness. This initiative is crucial for Kenya's trade facilitation efforts and global economic integration.

02/05/2026 Customs Knowledge
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Onego Bio Uses Fungi for Sustainable Food Innovation

Onego Bio Uses Fungi for Sustainable Food Innovation

Onego Bio launches the "Power of Trichoderma reesei" campaign, showcasing the potential of *Trichoderma reesei* in food production. This series highlights the scientific advantages, industrial scalability, and practical applications of *Trichoderma reesei* in food manufacturing. Covering themes from production and manufacturing to market economics and food applications, the campaign aims to provide the food industry with more sustainable, healthier, and safer solutions. It will delve into how this fungus can revolutionize food production through precision fermentation, offering a glimpse into the future of food innovation.

01/15/2026 Logistics Industry Insights
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Onward Kashiyamas Wool Line Boosts Sales in Japan

Onward Kashiyamas Wool Line Boosts Sales in Japan

Japanese apparel group Onward Kashiyama successfully promoted its Merino wool knitwear collection across six women's brands in collaboration with The Woolmark Company. The campaign effectively highlighted the quality advantages of Merino wool, integrating online and offline channels to achieve significant sales growth and increased online traffic. This initiative demonstrates the importance of sustainable practices and digital transformation in driving brand growth. The partnership underscored the value of quality materials and innovative marketing strategies in the competitive fashion market, resulting in a successful campaign that boosted brand visibility and customer engagement.

01/06/2026 Logistics Industry Insights
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Useepay Expands Crossborder Ecommerce Payment Solutions

Useepay Expands Crossborder Ecommerce Payment Solutions

UseePay's December marketing campaign focuses on independent website growth, content globalization, and peak season payment stability. Through multi-location events and collaboration with cross-border ecosystem partners, UseePay aims to build a robust global payment and growth system for overseas merchants. The campaign emphasizes the crucial role of payment in traffic conversion, brand experience, and risk control, helping businesses achieve more efficient and secure global business expansion. It highlights how a stable and reliable payment gateway is essential for scaling independent e-commerce operations and navigating the complexities of international transactions.

01/27/2026 International Settlement
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CMA CGM Adjusts Strategy Over New US Port Fees

CMA CGM Adjusts Strategy Over New US Port Fees

French shipping giant CMA CGM is restructuring its global fleet to avoid new U.S. port fee regulations. The company plans to invest $20 billion in the U.S. to strengthen its market competitiveness. Despite facing challenges from the U.S.-China trade war, CMA CGM maintains a positive outlook, anticipating a rebound in trade activity.

08/06/2025 Logistics Industry Insights
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Freight Forwarders Face Debt Recovery and Port Strategy Challenges

Freight Forwarders Face Debt Recovery and Port Strategy Challenges

This paper discusses debt recovery, port information, and port selection within freight forwarding practices. It emphasizes the importance of debt negotiation, the timeliness of port information, and risk control in port selection. The aim is to provide a reference for freight forwarding practitioners to improve their business skills. It highlights practical considerations for recovering outstanding payments, utilizing up-to-date port data, and making informed decisions when choosing ports, ultimately contributing to more efficient and secure freight forwarding operations.

08/23/2025 Logistics Encyclopedia
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Temus US User Decline Raises Doubts Over Discount Strategy

Temus US User Decline Raises Doubts Over Discount Strategy

Temu, Pinduoduo's cross-border e-commerce platform, is facing challenges in the US market, experiencing a significant drop in daily active users. Key factors include policy changes, reduced advertising spending, and adjustments to order fulfillment strategies. Temu's experience serves as a warning to cross-border e-commerce platforms that a singular low-price strategy is unsustainable and requires flexible adaptation to market changes. The platform needs to diversify its offerings and strategies to maintain long-term growth and user engagement.

11/03/2025 Customs Knowledge
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