Amazon Launches Free Brand Name Tool for Sellers

Amazon Launches Free Brand Name Tool for Sellers

Amazon's "Brand Name Star" tool is designed to help sellers efficiently generate brand names that align with overseas market conventions and have a higher probability of successful trademark registration. By inputting product category, target market, and other information, the tool quickly generates potential names and provides a preliminary trademark search function, simplifying the brand naming process. It aims to streamline the creation of suitable brand names for Amazon sellers looking to expand internationally.

01/23/2026 Logistics Encyclopedia
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Key Strategies for Optimizing Heavy Cargo Air Freight

Key Strategies for Optimizing Heavy Cargo Air Freight

Priority for loading heavy cargo in international air freight is determined by pallet position load capacity, aircraft characteristics, and cargo density, not solely by weight. Understanding weight distribution principles helps shippers avoid delays and improve loading rights during peak season. The core standard is cargo density, supplemented by destination concentration and aircraft compatibility. Balancing safety and efficiency requires adhering to principles of even weight distribution, centered gravity, and aircraft suitability. Optimizing cargo information, selecting standard packaging, and signing priority agreements can enhance loading priority.

11/03/2025 Logistics Encyclopedia
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EU Toy Exporters Must Comply With EN71 Safety Standards

EU Toy Exporters Must Comply With EN71 Safety Standards

This article provides an in-depth analysis of the EU toy safety standard EN71, detailing its core standard modules, certification process, compliance key points, and common misconceptions. It also compares EN71 with standards in other markets. Furthermore, it offers practical compliance recommendations for toy exporting companies, helping them mitigate trade risks and successfully enter the EU market. This guidance aims to assist companies in navigating the complexities of EN71 and ensuring their products meet the required safety standards for sale within the European Union.

02/03/2026 Customs Knowledge
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New CSA Z1005 Guide Enhances Workplace Safety and ROI

New CSA Z1005 Guide Enhances Workplace Safety and ROI

This guide explores how to leverage the CSA Z1005 standard to revolutionize corporate safety management practices and improve return on investment (ROI). By analyzing accident trends, explaining the value of the standard, parsing ROI, and providing actionable steps, it helps companies establish a scientific and efficient accident investigation system to achieve inherent safety. The guide provides insights into building a robust system that not only investigates incidents effectively but also proactively prevents future occurrences, ultimately leading to a safer and more productive work environment.

01/16/2026 Logistics Industry Insights
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Standardized Apis Target Logistics Data Silos

Standardized Apis Target Logistics Data Silos

The Scheduling Standards Consortium (SSC) has released technical standards for Transportation Management System APIs, aiming to address data silos in the logistics industry and improve efficiency while reducing costs. By opening API interfaces, the standard promotes data sharing and collaboration between shippers, carriers, and brokers. This is expected to significantly enhance logistics efficiency, improve customer service levels, and foster a more sustainable operating model for the industry. The standard facilitates seamless data exchange, leading to better visibility and optimized processes across the supply chain.

01/19/2026 Logistics
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Amazons COSMO Algorithm Boosts Crossborder Ecommerce Efficiency

Amazons COSMO Algorithm Boosts Crossborder Ecommerce Efficiency

The emergence of Amazon's COSMO algorithm is reshaping the traffic distribution mechanism in cross-border e-commerce. Sellers need to pay attention to the declining traffic of non-standard products and the increasing weight of standard products. Understanding the underlying logic of the COSMO algorithm and adjusting operational strategies accordingly is crucial to adapt to the new algorithmic environment. This shift requires sellers to proactively analyze their product portfolio and optimize listings to align with the algorithm's preferences, ensuring continued visibility and sales within the Amazon marketplace.

01/22/2026 Logistics Industry Insights
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Vietnam Imposes Stricter Food Import Regulations

Vietnam Imposes Stricter Food Import Regulations

Vietnam has updated its food marketing regulations, requiring all food products sold in Vietnam to complete standard registration in advance. The previous practice of "sell first, register later" is no longer permitted. This new regulation has a broad impact, requiring companies to provide product standard declarations and qualified testing reports, and to be responsible for the authenticity of the materials. E-commerce platforms are also required to display registration information. The new regulation raises the market entry barrier, and companies need to prepare in advance to ensure compliance.

02/12/2026 Customs Knowledge
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V卓 Group Pushes for Standardized Ecommerce Talent Training

V卓 Group Pushes for Standardized Ecommerce Talent Training

The 2026 Cross-border E-commerce Talent Development Forum was held in Jiangxi, focusing on talent standard development and industry-education integration. Wezzoo Group shared its perspective on corporate recruitment, highlighting the mismatch between talent cultivation and enterprise needs as a key issue. They proposed tiered and scenario-based approaches, defining abilities by behavior and results, and establishing pilot and feedback mechanisms. The aim is to create a visible, assessable, and practical cross-border e-commerce talent standard, helping companies attract the right talent and promoting high-quality development in the industry.

02/03/2026 Logistics Industry Insights
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