Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon has launched new marketing features, including "Targeted Audiences," allowing sellers to send emails directly to specific customer groups and providing data tracking to enhance brand marketing. Additionally, tools like Buy with Prime and Alexa voice assistant will help sellers expand sales channels and embrace a new era of marketing. These features aim to empower sellers with more precise targeting and data-driven insights to optimize their marketing strategies on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Coupang Tightens Rules on Unauthorized Listings

Coupang Tightens Rules on Unauthorized Listings

Piggybacking on Coupang is on the rise, with some sellers exploiting product merging loopholes. This practice carries significant risks, potentially leading to infringement complaints and account suspensions. Coupang urges sellers to operate with integrity, register trademarks to protect intellectual property, and collectively maintain a fair and healthy business environment. By respecting intellectual property rights and avoiding unauthorized piggybacking, sellers can ensure the long-term viability and success of their businesses on the platform.

01/06/2026 Logistics Industry Insights
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Amazon Ads Key Strategies to Boost Sales Conversions

Amazon Ads Key Strategies to Boost Sales Conversions

High click-through rate but low conversion is a common problem for Amazon sellers. This article analyzes two main reasons: internal advertising competition and external competitor dominance. It provides solutions such as keyword isolation, dayparting, lowering bids, and optimizing listings to help sellers improve advertising effectiveness. By implementing these strategies, sellers can better target their audience, reduce wasted ad spend, and ultimately increase conversion rates, leading to a more profitable advertising campaign on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe introduces SAFE-T claims for CSBA (Customer Service by Amazon) orders, allowing sellers to dispute refunds initiated by Amazon, particularly when issues arise with returns. Sellers can submit claims for situations like returned items not being in their original condition. Amazon will evaluate the claims and issue refunds according to its policies. This initiative aims to enhance refund protection for sellers and reduce potential losses associated with CSBA orders and problematic returns.

01/06/2026 Logistics
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Amazon Launches brand Story to Improve Product Conversions

Amazon Launches brand Story to Improve Product Conversions

This article provides a detailed introduction to the features, setup methods, and practical tips for Amazon Brand Story. It helps sellers understand how to leverage Brand Story to enhance brand image, promote user trust, and ultimately improve listing conversion rates. The article also answers frequently asked questions from sellers and offers practical layout suggestions. By implementing a compelling brand story, sellers can connect with customers on a deeper level and drive sales.

01/06/2026 Customs Knowledge
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Wayfairs Castlegate Expands Fulfillment Services to Boost Retail Growth

Wayfairs Castlegate Expands Fulfillment Services to Boost Retail Growth

Wayfair launched CastleGate Multi-Channel Fulfillment, offering sellers more sales channels. This article details the advantages and limitations of this service. Focusing on Wayfair's common no-reason return issues, it provides practical strategies such as appeal techniques and return processing options to help sellers minimize losses and improve operational efficiency. It guides sellers through navigating Wayfair's return policies and maximizing the benefits of the CastleGate program while mitigating potential drawbacks related to returns.

01/06/2026 Logistics
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Ozon Launches Comment Pinning to Enhance Sales

Ozon Launches Comment Pinning to Enhance Sales

OZON has launched a pinned review feature, allowing sellers to highlight positive reviews to improve conversion rates. Positive reviews significantly boost click-through and add-to-cart rates. Sellers are advised to actively collect positive feedback and regularly update pinned reviews to maintain page appeal. Currently, this feature primarily supports the local model, with cross-border stores soon to be supported. Future optimizations are expected, aiming to enhance the experience for both sellers and buyers.

01/04/2026 Logistics Industry Insights
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Amazons Algorithm Change Disrupts Seller Reviews

Amazons Algorithm Change Disrupts Seller Reviews

Amazon's review algorithm has recently undergone significant adjustments, creating a 'feast or famine' scenario for sellers. The new algorithm appears to prioritize recent reviews, leading to frequent changes on the product page's top reviews. To adapt to this shift, sellers should focus on improving product quality and customer service. By returning to the fundamentals and providing genuine value, sellers can navigate the algorithm changes and differentiate themselves in the competitive Amazon marketplace.

12/29/2025 Logistics Industry Insights
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Crossborder Ecommerce Email Templates Boost Customer Success

Crossborder Ecommerce Email Templates Boost Customer Success

This article provides 12 email templates for cross-border e-commerce sellers covering common scenarios such as payment, shipping, and logistics. It helps sellers efficiently address customer issues, improve communication skills, and build customer trust, ultimately leading to business growth. These templates are designed to streamline customer interactions and provide quick, professional responses to frequently asked questions, allowing sellers to focus on other aspects of their business and enhance overall customer satisfaction.

12/29/2025 Customs Knowledge
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Coupang Ad Restrictions Hinder Campaigns Fixes Explained

Coupang Ad Restrictions Hinder Campaigns Fixes Explained

Coupang store advertising restrictions have become a major concern for sellers. The main reasons include outstanding advertising fees and non-compliance with advertising standards. Sellers should promptly settle fees, optimize product listings, prioritize advertising for established listings, and pay close attention to platform policies. Diversifying traffic sources through multiple channels is also crucial to overcome these challenges. Addressing these issues proactively can help sellers maintain effective advertising campaigns and sales performance on the Coupang platform.

12/29/2025 Logistics Industry Insights
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