Amazon Launches Tailored Audiences to Boost Seller Ads

Amazon Launches Tailored Audiences to Boost Seller Ads

Amazon has launched a new feature called "Precise Audience Targeting," allowing sellers to send marketing emails directly to specific consumer groups. This article delves into the core content and transformative significance of this new policy, analyzing seller feedback and market response. It also interprets Amazon's marketing function matrix and provides practical advice for sellers to embrace the changes and welcome a new era of Amazon marketing. The feature aims to improve marketing efficiency and personalization, enabling sellers to reach the most relevant customers with tailored offers.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Guide to Optimizing Shipment Performance

Amazon Sellers Guide to Optimizing Shipment Performance

This article provides an in-depth analysis of Amazon's new "Shipment Performance" feature, detailing its access points, key focus areas, frequently asked questions, and practical tips for improving performance. It also introduces Amazon's new "Oversized Items" storage type. The aim is to help sellers better understand and utilize the new regulations, improve shipment management efficiency, and ultimately achieve sales growth. By understanding the nuances of shipment performance and oversized item storage, sellers can optimize their FBA operations and maximize their potential on the Amazon platform.

01/04/2026 Logistics
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Amazon Sellers Urged to Capitalize on Fleeting Category Gaps

Amazon Sellers Urged to Capitalize on Fleeting Category Gaps

Breaking through with new products on Amazon is challenging, making it crucial to seize intermittent category opportunities. This article highlights that even in mature categories, new product demands constantly emerge. Sellers should leverage tools like opportunity finders, combined with their own strengths, to predict trends and gain a first-mover advantage. This approach enhances the success rate of new products and ultimately drives profitable growth. Identifying and capitalizing on these niche opportunities is key for sellers looking to launch successful products in competitive markets.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Adopt Datadriven Strategies for Top Products

Amazon Sellers Adopt Datadriven Strategies for Top Products

This article delves into Amazon new product launch strategies, debunking the myth of a fixed "new product traffic boost period" and emphasizing the importance of data-driven decision-making. It details two main promotion strategies: Accumulation Method and Aggressive Push Method. Specific advertising recommendations are provided for different scenarios, aiming to help sellers effectively promote new products, improve conversion rates, and ultimately create bestsellers on Amazon. The article provides practical insights for optimizing ad campaigns and leveraging data to maximize results during the critical launch phase.

12/31/2025 Logistics Encyclopedia
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Alibabacom Enhances Aidriven Operations with Strategic SOP

Alibabacom Enhances Aidriven Operations with Strategic SOP

Against the backdrop of Alibaba.com's new AI search matching rules, this article provides a practical SOP for store operation. The core concept is to shift from a product-dumping mindset to building benchmark products and implementing refined operations. The SOP is divided into five phases: inventory cleanup, benchmark product creation, new product launch, daily operation, and trend iteration. It also offers a list of essential tools and an action plan to help merchants gain a competitive edge in the new era of AI-driven international trade.

01/15/2026 Customs Knowledge
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Thai Airways Enhances Cargo Tracking Services

Thai Airways Enhances Cargo Tracking Services

West Coast Freight Network launches an airline lookup system, integrating information from over a thousand airlines worldwide. It supports searching by code, Chinese and English names, and provides information on Thai Airways' international hub and cargo tracking links. This allows users to quickly obtain the necessary information and improve international freight efficiency. The system aims to streamline the process of finding airline details and tracking shipments, ultimately benefiting businesses involved in global trade.

08/21/2025 Airlines
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China Eases Import Rules for Nonspecial Use Cosmetics

China Eases Import Rules for Nonspecial Use Cosmetics

This article uses an example of the filing certificate for imported non-special use cosmetics as a basis to provide a detailed interpretation of the filing process, required documents, key considerations, and other crucial information. It aims to help companies successfully complete the filing process and legally enter the Chinese market. The article also emphasizes the importance of ongoing compliance and information updates after the filing is completed, ensuring continued adherence to regulations.

07/25/2025 Document Interpretation
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USD to RMB Exchange Rate Hits X Amid Market Shifts note Replace X with the Current Rate If Available Eg 720 If the Rate Isnt Specified an Alternative Could Be current USDRMB Rate and Market Trends Analyzed

USD to RMB Exchange Rate Hits X Amid Market Shifts note Replace X with the Current Rate If Available Eg 720 If the Rate Isnt Specified an Alternative Could Be current USDRMB Rate and Market Trends Analyzed

This article provides a detailed overview of the current exchange rate between the US dollar and the Chinese yuan, focusing on the specific value of exchanging 5000 USD to RMB and its market volatility trends. It analyzes the exchange rate fluctuations over the last 30 and 90 days, aiming to educate readers about exchange rate knowledge and the significance of timing in currency exchanges, ultimately assisting them in making better decisions in foreign exchange trading.

08/25/2025 Exchange Rate Query
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Emerald Airport EMD Streamlines Air Freight with Code Lookup Guide

Emerald Airport EMD Streamlines Air Freight with Code Lookup Guide

This article focuses on Emerald Airport (EMD), analyzing its role in the Australian air transport network and providing a convenient three-letter code lookup tool for West Coast Cargo. The system includes information on over 40,000 cities and airports worldwide, supporting fuzzy searches in both Chinese and English, helping companies efficiently complete air freight operations. West Coast Cargo also offers practical tools such as air freight tracking and airline lookup, improving operational efficiency.

09/29/2025 Airport Codes
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Temu Cracks Down on Fake Shipping Labels Amid Fraud Scandal

Temu Cracks Down on Fake Shipping Labels Amid Fraud Scandal

The seizure of 160,000 Chinese "surface waybills" by US Customs exposes the gray areas within cross-border e-commerce. Temu platform is taking strong measures to punish violating merchants, upgrade risk control models, restrict logistics operations, and increase security deposits, demonstrating a zero-tolerance attitude towards fraud. This incident serves as a wake-up call for cross-border e-commerce practitioners, highlighting that compliance and integrity are the cornerstones of sustainable development.

11/03/2025 Logistics
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