Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Ads Launches Tools to Enhance New Product Visibility

Amazon Advertising has rolled out significant updates, including "Campaigns with Preset Settings" and "Expanded Product Targeting," designed to help new product sellers quickly launch ads and precisely target relevant traffic. Additionally, Sponsored Brands now features "Ad groups" to improve ad management efficiency. These updates aim to empower sellers to advertise more intelligently and efficiently, boosting conversion rates and brand influence. The new features simplify campaign setup and optimize targeting, allowing sellers to maximize their ROI on Amazon's advertising platform.

12/31/2025 Logistics Industry Insights
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Amazon Ads Key Strategies to Optimize New Product Campaigns

Amazon Ads Key Strategies to Optimize New Product Campaigns

It's common for automatic campaigns to generate relevant but underperforming keywords during a new product launch on Amazon. This article advises sellers to remain calm, set a budget plan, and allow sufficient time for the campaign to run. Instead of blindly negating keywords, focus on optimizing the listing. Continuously monitor data and conduct A/B testing to improve ad performance and conversion rates. A strategic approach, patience, and data-driven optimization are key to turning around underperforming automatic campaigns during the crucial launch phase.

12/31/2025 Logistics Industry Insights
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Amazon Struggles With Traffic Strategy in New Product Launch

Amazon Struggles With Traffic Strategy in New Product Launch

Launching new products on Amazon is challenging due to intense competition for traffic. Optimizing conversion rates and reviews is crucial. The off-season presents even greater difficulties. Focus on high-traffic, low-priced products and implement data-driven, refined operations. This approach helps navigate the competitive landscape and maximize visibility and sales for new products, especially during slower periods. Continuous monitoring and adjustments based on performance data are key to success.

12/31/2025 Logistics Industry Insights
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Amazon Ads Boost New Product Sales While Reducing Costs

Amazon Ads Boost New Product Sales While Reducing Costs

This article presents an Amazon advertising strategy designed to help sellers achieve efficient traffic generation at a lower cost in a competitive market. The strategy encompasses three phases: automatic campaigns, competitor ASIN targeting campaigns, and manual campaigns. It emphasizes keyword research, Listing optimization, and precise targeting to ultimately boost product sales and organic keyword rankings. The approach focuses on a refined advertising campaign setup to maximize ROI and gain a competitive edge within the Amazon marketplace.

12/31/2025 Logistics Industry Insights
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Red Sea Crisis Raises Freight Costs Hits Ecommerce Before Lunar New Year

Red Sea Crisis Raises Freight Costs Hits Ecommerce Before Lunar New Year

The Red Sea crisis has caused a surge in freight rates and delays on Asia-Europe routes, creating an urgent situation for cross-border e-commerce sellers preparing for the Chinese New Year. It is recommended that sellers prepare inventory in advance, actively communicate with freight forwarders, optimize supply chain management, and consider expanding into diversified markets. Flexible adjustment of pricing strategies is also crucial to cope with the crisis. These measures can help mitigate the impact of the disruption and ensure business continuity during this challenging period.

01/29/2026 Logistics
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OZON Expands to Central Asia Boosting Ecommerce for Chinese Sellers

OZON Expands to Central Asia Boosting Ecommerce for Chinese Sellers

Russian e-commerce platform OZON has opened new country sites in Armenia, Kyrgyzstan, and Azerbaijan to Chinese merchants, creating new opportunities for cross-border e-commerce. This article analyzes the market characteristics of these three countries and OZON's support policies. It also reminds sellers to pay attention to market research, product selection, logistics, customer service, and compliant operation to help Chinese sellers tap into the Central Asian market. Focus on understanding local demands and adapting strategies for success in these emerging e-commerce landscapes.

12/30/2025 Logistics
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Chinas Supply Chain Fuels Independent Ecommerce Boom

Chinas Supply Chain Fuels Independent Ecommerce Boom

The dropshipping model on independent websites presents new opportunities for Chinese supply chain companies. While Amazon restricts it, platforms like Shopify are more open. Chinese companies are actively participating in the Shopify ecosystem by providing product selection and supply chain solutions. Giants like AliExpress and JD.com are also entering the market, intensifying competition. Building an efficient supply chain system is crucial for Chinese companies to stand out in the independent website ecosystem. They need to focus on optimizing logistics, inventory management, and quality control to succeed.

01/06/2026 Logistics Industry Insights
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US Halloween Boom Fuels Crossborder Ecommerce Growth

US Halloween Boom Fuels Crossborder Ecommerce Growth

US Halloween spending is projected to exceed $13.1 billion, with per capita spending reaching a new high. Decorations, costumes, and candy are the main consumer categories, with pet costumes emerging as a new growth area. Cross-border e-commerce businesses should focus on product selection, marketing strategies, and logistics, leveraging the advantages of overseas warehouses to capitalize on Halloween opportunities and achieve sales growth. This year presents a significant opportunity for businesses to tap into this lucrative market.

01/30/2026 Logistics Industry Insights
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Datadriven Strategies Boost Global Wine and Spirits Ecommerce

Datadriven Strategies Boost Global Wine and Spirits Ecommerce

This report provides strategies and compliance guidelines for cross-border e-commerce alcohol selection. By analyzing global alcohol consumption trends and platform bestsellers, it emphasizes the importance of data-driven product selection. It also details cross-border logistics and market access barriers, answering common selection questions for new sellers. The aim is to help Chinese sellers accurately enter the global alcohol market and achieve business growth. It covers key aspects like trend analysis, logistics, and regulatory compliance to facilitate a smoother entry for sellers.

01/15/2026 Customs Knowledge
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Walmart's New Chapter in the Chinese Market Strategy

Walmart's New Chapter in the Chinese Market Strategy

Walmart's sustained investment in the Chinese market highlights the significance of its global e-commerce strategy. By establishing multiple local offices, Walmart actively explores the potential of Chinese industrial hubs and supports local merchants in expanding into the global market. Alongside a significant increase in the number of active sellers, Walmart has launched new seller incentive programs.

06/26/2025 Logistics
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