Amazon's "Manage Your Experiments" tool empowers brand sellers with A/B testing capabilities. By comparing the performance of different listing versions, it helps pinpoint optimization areas and improve conversion rates. This article details the tool's features, value, and creation steps. It also reminds sellers to pay attention to FBA inventory deadlines for Black Friday and the Christmas season.
U.S. truckload volumes decreased in September, while spot rates saw a slight increase, not driven by demand. The peak season may be weak. Small carriers might benefit from the current situation. Overall, the freight market remains challenging.
This article deeply analyzes the best and worst Christmas marketing campaigns of 2025, revealing pitfalls like AI application errors and inappropriate meme usage. It extracts successful strategies such as emotional resonance, user appreciation, and storytelling. The study emphasizes that user-centricity, content quality, careful execution, and data-driven decision-making are key to successful Christmas marketing. This helps cross-border sellers stand out in a competitive market by avoiding common mistakes and implementing effective strategies that resonate with their target audience.
With the Amazon year-end shopping season approaching, sellers face the challenge of rising ACOS. This article delves into five new features of Amazon Sponsored Products ads, covering campaign suggestions and optimization. These features help sellers target precisely, adjust prices intelligently, and troubleshoot efficiently, empowering them to succeed during the peak season. The focus is on leveraging these tools to improve ad performance and maximize ROI during this crucial period.
Peak season presents significant supply chain challenges, making accurate demand forecasting crucial. Companies should leverage data analysis and market trend insights to optimize inventory, transportation, and collaborate closely with suppliers. Investing in forecasting technologies and building a flexible supply chain are essential for effectively responding to unexpected events, ensuring business continuity, and enhancing competitiveness. Accurate prediction enables proactive planning and resource allocation, mitigating risks associated with increased demand and potential disruptions during peak periods.
Amazon sellers often face FBA storage limitations, hindering peak season inventory preparation. This article provides several capacity expansion methods, including contacting Amazon managers, utilizing AWD warehouses, and opening cases in Seller Central. AWD warehouses offer a new alternative to supplement FBA storage capacity, effectively resolving storage limit issues and helping sellers succeed during peak seasons. By leveraging these strategies, sellers can overcome FBA restrictions and ensure sufficient inventory to meet increased demand.
eBay predicts classic, eco-friendly, and affordable toys will be popular in Australia this Christmas. Expect high demand for items like Rubik's Cubes, sustainable plush toys, and toys priced under AUD 50. Sellers can capitalize on this trend by stocking these items. The focus is on providing accessible and sustainable options for gift-givers during the holiday season, catering to budget-conscious consumers and those seeking environmentally responsible presents.
Impacted by tariffs, the U.S. is experiencing its 'most expensive Christmas' with widespread price increases on holiday goods. Limited tariff relief and the inability of domestic manufacturing to fully absorb demand have led Chinese manufacturers to adjust their global strategies. This highlights the real-world impact of trade policies and the fragility of global supply chains, underscoring the importance of addressing the challenges of globalization. The price surge reflects the complex interplay between international trade, consumer spending, and the resilience of global production networks.
In the first 11 months of 2025, Fujian's Christmas supplies exports reached 2.84 billion yuan, accounting for 70% of the province's total festive product exports. Driven by a complete industrial chain, product innovation, and eco-friendly advantages, Fujian's Christmas supplies are popular in markets like the EU and Latin America. Key drivers for export growth include early release of overseas orders, diversified market layout, and policy support. Fujian's "Christmas economy" has extended to new sectors such as food, demonstrating strong development potential.
Falabella.com has significantly expanded its international product catalog in preparation for the year-end shopping season, adding over 20,000 new items across various popular categories. The platform offers 'what you see is what you get' pricing, including taxes and duties. Most items qualify for free shipping, and Spanish-language customer service is available. Falabella aims to provide a convenient and worry-free cross-border shopping experience for its customers during the peak holiday season.
