Meta Ads Overreport Conversions Data Reveals Fixes

Meta Ads Overreport Conversions Data Reveals Fixes

Overreporting of conversion events in Meta Ads is a common issue. This article, from a data analyst's perspective, details the steps to investigate and correct inflated conversion event counts. It covers differentiating between Ads Manager and Events Manager, checking for deduplication issues, analyzing event trigger URLs, reviewing event setup, and simulating user conversion flows. By systematically troubleshooting and correcting these areas, advertisers can obtain more accurate conversion data, enabling them to optimize their ad campaigns effectively.

12/31/2025 Customs Knowledge
Read More
Costa Rica Expands Air Freight Options Through Upala Airport

Costa Rica Expands Air Freight Options Through Upala Airport

This article provides detailed air freight information for Upala Airport (UPL) in Costa Rica, including its airport code, location, time zone, and type. It emphasizes the benefits of the West Coast Cargo Network's three-letter code lookup system, designed to help businesses efficiently plan air freight solutions and seize opportunities in the Costa Rican market. The system offers comprehensive airport information, air cargo requirements, and convenient search functions, empowering users to optimize logistics processes and improve operational efficiency. It's a valuable resource for navigating air cargo to and from Upala Airport.

09/29/2025 Airport Codes
Read More
AI and Tariffs Reshape Global Supply Chains Through 2026

AI and Tariffs Reshape Global Supply Chains Through 2026

The Association for Supply Chain Management (ASCM) released its 'Top 10 Trends for 2026' report, revealing that AI, trade dynamics, workforce evolution, resilience, and sustainability will reshape global supply chains. Businesses need to pay attention to these trends to build intelligent, resilient, and sustainable supply chains to meet future challenges. The report highlights the importance of adapting to changing trade landscapes and leveraging technology like AI to improve efficiency and visibility. Furthermore, building robust and flexible supply chains is crucial for navigating disruptions and ensuring long-term success.

11/03/2025 Logistics Industry Insights
Read More
Logistics Revolution in Industrial Internet Breaking Through and Opportunities

Logistics Revolution in Industrial Internet Breaking Through and Opportunities

The Industrial Internet is driving transformation in the logistics industry. Through strategies such as digitization and online integration, data connectivity, system collaboration, and empowering the smallest units, logistics companies are gradually transitioning from traditional models to intelligent services. The participation of capital in the future will play a significant role in supporting the industry's development.

07/24/2025 Logistics
Read More
WCO Study Targets Trade Efficiency Through Customs Broker Reform

WCO Study Targets Trade Efficiency Through Customs Broker Reform

The World Customs Organization (WCO) published the 'Study Report on Customs Brokers' aiming to improve global customs broker standards. The report outlines the role of brokers in international supply chains, provides policy and organizational recommendations, offers a standardized model inventory, and highlights opportunities for cooperation between customs and brokers. Countries are encouraged to draw on the report to optimize broker management and promote trade facilitation.

01/05/2026 Customs Knowledge
Read More
Postal Services Boost Delivery Speed Through Global Customs Partnerships

Postal Services Boost Delivery Speed Through Global Customs Partnerships

The World Customs Organization (WCO) and the Universal Postal Union (UPU) are collaborating to address challenges posed by cross-border e-commerce. This partnership involves strengthening cooperation agreements, holding global conferences, and optimizing customs clearance processes. The aim is to improve customs-postal cooperation, providing global consumers with a more convenient and efficient cross-border shopping experience. Efforts are also focused on building a safer and smarter postal environment, ensuring secure and streamlined international postal services.

12/30/2025 Customs Knowledge
Read More
WCO Boosts Nicaraguas Trade and Security Through Customs Reform

WCO Boosts Nicaraguas Trade and Security Through Customs Reform

The World Customs Organization (WCO) Deputy Secretary General visited Nicaraguan Customs to support its modernization efforts. Nicaragua is enhancing its national competitiveness and integrating into the global trade system through initiatives like implementing the AEO program, introducing non-intrusive inspection technologies, and participating in Central American customs integration. Dialogue with the private sector is also crucial for building a mutually beneficial and trustworthy partnership. Nicaragua's case offers valuable lessons for other developing countries seeking to modernize their customs procedures and facilitate trade.

12/30/2025 Customs Knowledge
Read More
EU and ASEAN Strengthen Trade Ties Through Customs Reform

EU and ASEAN Strengthen Trade Ties Through Customs Reform

Synergy in customs capacity building is crucial within the EU-ASEAN Trade and Investment (TREATI) framework. Enhancing information sharing, establishing unified standards, addressing localized needs, and strengthening public-private partnerships can effectively improve regional trade efficiency, prevent resource wastage, and achieve sustainable development. This approach injects new vitality into the economic development of both the EU and ASEAN, fostering a more robust and streamlined trading relationship between the two regions. It promotes efficiency and long-term benefits for all stakeholders involved.

12/30/2025 Customs Knowledge
Read More
Rabah Bitat Airport Enhances Regional Connectivity Through Datadriven Operations

Rabah Bitat Airport Enhances Regional Connectivity Through Datadriven Operations

This paper provides a comprehensive analysis of Rabah Bitat Airport (AAE) in Algeria from a data analyst's perspective. It covers the airport's overview, geographical location, operational considerations, data sources, and analytical tools. The aim is to provide data-driven decision support for airlines, airport management, and investors, helping them seize opportunities, address challenges, and achieve sustainable development in air transport. This analysis provides valuable insights into the Algerian aviation landscape and potential for growth.

12/30/2025 Airport Codes
Read More