GA4 Guide Fixing Google Ads Traffic Quality Issues

GA4 Guide Fixing Google Ads Traffic Quality Issues

This article delves into using GA4 data to troubleshoot Google Ads traffic quality issues. Through a comprehensive analysis of key event conversion rates and user behavior metrics, it helps advertisers quickly identify problems and optimize their advertising strategies to improve ad performance. The importance of data-driven decision-making is emphasized, and continuous optimization is recommended. By leveraging GA4's capabilities, advertisers can gain valuable insights into their traffic sources and refine their campaigns for better results and a higher return on investment.

02/03/2026 Logistics Industry Insights
Read More
Malawi Customs Strengthened Against Illegal Wildlife Trade

Malawi Customs Strengthened Against Illegal Wildlife Trade

The WCO's INAMA project, funded by GIZ, effectively enhanced the Malawi Revenue Authority's risk management capabilities in combating illegal wildlife trade. This was achieved through diagnostic assessments, practical training, risk profile development, and capacity building. The project emphasizes long-term sustainability alongside short-term impact, providing valuable experience and a model for other countries seeking to strengthen their customs enforcement efforts against wildlife trafficking. Its holistic approach ensures lasting improvements in identifying and mitigating risks related to this illicit trade.

02/03/2026 Customs Knowledge
Read More
WCO Enhances Trade and Customs Modernization in Namibia

WCO Enhances Trade and Customs Modernization in Namibia

At the request of Namibian Customs, the World Customs Organization (WCO) conducted a diagnostic assessment to support the implementation of the WTO's Trade Facilitation Agreement. Through in-depth research and tailored recommendations, the WCO aims to help Namibian Customs streamline processes, improve efficiency, and strengthen cooperation with other development partners. The ultimate goal is to achieve customs modernization and promote economic growth in Namibia. This initiative focuses on identifying areas for improvement and providing practical guidance for enhancing trade facilitation measures.

02/03/2026 Customs Knowledge
Read More
Gambia Revenue Authority Launches Strategic Management Dashboard

Gambia Revenue Authority Launches Strategic Management Dashboard

With support from the World Customs Organization, the Gambia Revenue Authority has developed a strategic dashboard. This dashboard aims to improve management effectiveness in areas such as tax collection and trade facilitation through the monitoring and analysis of key performance indicators (KPIs). It will provide management with a comprehensive overview of performance, enabling them to make more informed decisions, seize opportunities, and address challenges, ultimately contributing to Gambia's economic development. The dashboard is expected to enhance transparency and accountability within the revenue authority.

02/03/2026 Customs Knowledge
Read More
Ecommerce Exporters Face Stricter Customs Inspections

Ecommerce Exporters Face Stricter Customs Inspections

This article provides a detailed guide for cross-border e-commerce sellers on how to deal with customs inspections during the customs clearance process. It covers preparation before inspection, actions to take upon receiving an inspection notice, cooperation during the inspection, and follow-up measures after the inspection. The aim is to help sellers complete customs clearance efficiently and compliantly, ensuring the smooth release of goods. This guide helps navigate potential hurdles and ensures a smoother transition through the customs process.

02/03/2026 Customs Knowledge
Read More
Global Trade Guide Transshipment Ports Cut Costs Risks

Global Trade Guide Transshipment Ports Cut Costs Risks

This article delves into the role of international transshipment ports, highlighting their significance as maritime hubs, and exploring the benefits of tax exemptions and cargo holding. It also addresses crucial considerations regarding transshipment port codes. Furthermore, the article provides a detailed analysis of potential costs incurred when sea freight passes through transshipment ports, aiming to help optimize logistics plans, reduce transportation costs, and mitigate potential risks. This knowledge empowers businesses to make informed decisions and navigate the complexities of international shipping effectively.

02/03/2026 Port Encyclopedia
Read More
WCO Enhances African Customs Risk Management Against Illegal Wildlife Trade

WCO Enhances African Customs Risk Management Against Illegal Wildlife Trade

The World Customs Organization (WCO), through the "Trade Facilitation and Customs Modernization Programme for Sustainable Development in Sub-Saharan Africa," supports Customs administrations and national environmental agencies in the East African Community (EAC) and the Southern African Development Community (SADC). The program develops risk indicators for goods and substances controlled by the Montreal Protocol and the Basel Convention. This aims to combat the illegal cross-border movement and trade of hazardous waste, thus maintaining the sustainability of the global environment.

02/03/2026 Customs Knowledge
Read More
WCOJICA Initiative Strengthens Customs Trade in East and Southern Africa

WCOJICA Initiative Strengthens Customs Trade in East and Southern Africa

The World Customs Organization (WCO), in collaboration with the Japan International Cooperation Agency (JICA), successfully held the 3rd Working Group Activity of the Advanced Rules of Origin Trainers Project for the East and Southern Africa region in Zambia. This project aims to cultivate qualified customs trainers, enhance regional customs capacity, and facilitate the smooth implementation of the African Continental Free Trade Area (AfCFTA). Through systematic training and curriculum development, the project will provide a solid foundation of skilled personnel for regional trade facilitation.

02/03/2026 Customs Knowledge
Read More
Customs Agencies Enhance Efficiency Via SECOWCO Partnership

Customs Agencies Enhance Efficiency Via SECOWCO Partnership

The SECO-WCO Global Trade Facilitation Programme (GTFP) aims to improve customs and tax administration in developing countries. Through training courses and capacity building initiatives, the GTFP helps managers master the latest management concepts and techniques to promote trade facilitation and support economic development. The program has supported customs and tax officials in numerous countries to enhance their capabilities, contributing to a more open and prosperous international trading system. This includes providing resources and expertise to modernize procedures and improve efficiency.

02/03/2026 Customs Knowledge
Read More
Belize Customs Boosts Training with WCO Assistance

Belize Customs Boosts Training with WCO Assistance

The World Customs Organization (WCO) assisted the Belize Customs and Excise Department (CED) in its human resources reform and modernization efforts. Through workshops, CED senior management analyzed existing strategies and business plans, developing a human resources strategy, development plan, and training calendar. These initiatives aim to enhance CED's human resources management capabilities to meet the evolving challenges of global trade and promote economic development in Belize. The collaboration underscores the importance of international cooperation in strengthening customs administrations and fostering efficient trade practices.

02/03/2026 Customs Knowledge
Read More