Study Examines Impact of Offamazon Traffic on Product Targeting

Study Examines Impact of Offamazon Traffic on Product Targeting

This article analyzes whether off-Amazon traffic disrupts product audience targeting on Amazon. The conclusion is that off-Amazon traffic is tracked by Amazon through affiliate links and does not directly affect on-site traffic or keyword rankings. Order volume is key to improving keyword rankings, so there is no need to worry too much about the negative impact of off-Amazon traffic. Choosing the right off-Amazon channels and optimizing the listing are crucial for improving conversion rates.

01/04/2026 Logistics Industry Insights
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Experts Debate Yuans Rise Impact on Exchange Rates Investments

Experts Debate Yuans Rise Impact on Exchange Rates Investments

BOC Securities' chief economist Guan Tao analyzes the RMB exchange rate trend, pointing out that the recent RMB appreciation benefits from a weak US dollar, trade surplus, and economic growth. However, it still faces uncertainties such as a US dollar rebound and weakening external demand. He emphasizes that the exchange rate serves as a "shock absorber" in the short term, while the long-term trend depends on economic fundamentals. He calls for a rational view of exchange rate fluctuations and cautions against blind optimism.

01/15/2026 Exchange Rate Query
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US Rail Merger Delay Threatens 85B Supply Chain Impact

US Rail Merger Delay Threatens 85B Supply Chain Impact

The delayed submission of the $85 billion merger between Union Pacific and Norfolk Southern has sent shockwaves through the industry. This merger aims to create a transcontinental railroad empire spanning the East and West coasts of the United States. However, it faces opposition from competitor BNSF and concerns from labor unions. The Surface Transportation Board's (STB) ultimate decision will determine the future landscape of the American railroad industry, impacting supply chains and competition. The outcome will significantly reshape how goods are transported across the nation.

01/21/2026 Logistics Industry Insights
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Flexport Teams With Pachama to Boost Carbon Offset Tech

Flexport Teams With Pachama to Boost Carbon Offset Tech

Flexport partners with Pachama to offer high-quality carbon offsetting solutions using technology, helping businesses achieve carbon neutrality in their supply chains. Pachama leverages satellite remote sensing and machine learning to accurately assess forest carbon sink projects, ensuring the effectiveness of carbon offsets and contributing to climate change mitigation efforts. This collaboration aims to provide transparent and reliable carbon offsetting options, enabling companies to reduce their environmental impact and support sustainable forestry practices.

01/19/2026 Logistics Industry Insights
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Aviation Sector Advances Toward Netzero with CORSIA Momentum

Aviation Sector Advances Toward Netzero with CORSIA Momentum

The International Civil Aviation Organization (ICAO)'s CORSIA scheme aims to stabilize net CO2 emissions from international aviation. The program mandates airlines to offset their emissions growth and encourages states to supply eligible emission units. Currently, 129 states participate in CORSIA, with more ambitious emission reduction goals set. The aviation industry is committed to technological and operational improvements to achieve climate targets. CORSIA plays a crucial role in mitigating the environmental impact of air travel through carbon offsetting mechanisms.

01/08/2026 Logistics Industry Insights
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Amazon Launches find Similar Items Tool for Sellers

Amazon Launches find Similar Items Tool for Sellers

Amazon's launch of the 'Find Similar Items' feature presents both opportunities and challenges for sellers, potentially redistributing traffic. This article analyzes the impact and proposes strategies: Firstly, create new traffic sources, such as participating in the Climate Pledge Friendly program. Secondly, enhance product strength and build brand value by differentiating marketing and providing excellent customer service to foster loyalty. Embracing change is key to success in this evolving landscape. Sellers must adapt to thrive in the new environment.

12/31/2025 Logistics Industry Insights
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Freight Data Signals Potential Recession Risks

Freight Data Signals Potential Recession Risks

This paper delves into the intricate relationship between freight logistics and macroeconomics, analyzing the impact of shifting consumption patterns, inventory levels, inflation, and interest rates on freight volume. The study emphasizes that in the current economic climate, businesses should closely monitor economic indicators, flexibly adjust operations, invest in technology, and strengthen risk management to navigate uncertainty. These strategies are crucial for mitigating potential negative impacts and maintaining operational efficiency during periods of economic downturn and volatility.

01/21/2026 Logistics Industry Insights
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The Profound Impact of Urbanization on Logistics and Supply Chains

The Profound Impact of Urbanization on Logistics and Supply Chains

The acceleration of urbanization has driven the transformation of the logistics and supply chain industry. It is crucial for businesses to quickly adapt to the efficient logistics demands brought about by urbanization, the growth of e-commerce, and the challenges of last-mile delivery. This article explores the challenges and opportunities that urbanization presents to the supply chain and emphasizes the importance of efficient warehousing in urban centers.

07/24/2025 Logistics
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