Databacked Tactics to Secure SEO Investment for Revenue Growth

Databacked Tactics to Secure SEO Investment for Revenue Growth

This article addresses the challenge SEO professionals face in convincing their bosses to invest in SEO. From a data analyst's perspective, it offers a five-step strategy: quantify the long-term value of SEO, set SMART goals, implement a phased plan, carefully budget resources, and transparently monitor reports. It emphasizes using data to demonstrate SEO's value through case studies and cost-benefit analyses, enabling bosses to recognize its worth and gain their support. The goal is to use data-driven arguments to secure investment and resources for effective SEO implementation.

01/05/2026 Logistics Industry Insights
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Amazons Seller Program Sparks Debate Over Effectiveness

Amazons Seller Program Sparks Debate Over Effectiveness

Amazon launched the "Account Health Assurance" program to protect eligible sellers from account deactivation due to policy violations. However, the program has high requirements and Amazon retains the final interpretation, leading sellers to question its true "immunity." This presents both opportunities and challenges for appeal service providers. Sellers should be rational and proactively improve store performance to adapt to Amazon's policy changes. This program aims to provide a safety net, but sellers need to focus on maintaining good standing to truly benefit and avoid relying solely on the assurance.

12/30/2025 Logistics Industry Insights
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Turkmenistan Seeks Trade Growth Via Harmonized System Pact

Turkmenistan Seeks Trade Growth Via Harmonized System Pact

This paper analyzes the background, benefits, and challenges of Turkmenistan's accession to the Harmonized System Convention. By reviewing the technical assistance provided by the World Customs Organization, it explores the positive impact of joining the Convention on enhancing trade facilitation and strengthening international competitiveness. The article recommends that Turkmenistan develop a detailed implementation plan, strengthen customs personnel training, conduct corporate publicity, and seek international cooperation to smoothly join and benefit from the Convention. It emphasizes the importance of proactive measures to maximize the advantages offered by the HS Convention for Turkmenistan's trade development.

01/26/2026 Customs Knowledge
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US Truckload Market September Volumes Fall Rates Rise

US Truckload Market September Volumes Fall Rates Rise

In September, the US truckload market experienced a decline in volume but a rise in prices. The DAT index indicated a drop in dry van and refrigerated truckload volumes, with a slight increase in flatbed volume. Spot rates saw a minor increase, attributed by experts to freight imbalances and capacity shifts rather than genuine demand. The outlook for the upcoming peak season is pessimistic, with anticipated weak volumes. Some carriers may benefit from higher freight rates. The market faces increased uncertainty, requiring stakeholders to enhance risk management and adapt flexibly.

01/21/2026 Logistics Industry Insights
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WCO and WTO Partner to Boost Global Trade Efficiency

WCO and WTO Partner to Boost Global Trade Efficiency

The World Customs Organization (WCO), in collaboration with the World Trade Organization (WTO), held an advanced training course in Geneva for chairpersons of National Trade Facilitation Committees from French-speaking countries. The course aimed to enhance their understanding of the Trade Facilitation Agreement (TFA) and improve their communication and collaboration skills with stakeholders. The curriculum was based on WCO's capacity building materials and introduced key tools such as the Mercator Program. Both organizations will continue their collaboration to organize similar courses for Spanish-speaking countries.

01/27/2026 Customs Knowledge
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ADB WCO Enhance Asian Trade Via Customs Reforms

ADB WCO Enhance Asian Trade Via Customs Reforms

The Asian Development Bank (ADB) and the World Customs Organization (WCO) are strengthening their collaboration to enhance trade facilitation in Asia. This partnership focuses on adopting WCO standards, promoting customs modernization, and fostering regional cooperation. The aim is to build an efficient, transparent, and secure trading environment, ultimately contributing to regional economic prosperity. The collaboration will involve joint efforts to implement best practices and streamline customs procedures across the region.

12/30/2025 Customs Knowledge
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