Brands Adapt Strategies to Engage Gen Z in Social Commerce

Brands Adapt Strategies to Engage Gen Z in Social Commerce

Gen Z is becoming the driving force behind social commerce, but trust is a key challenge for brands. To succeed, brands should prioritize building strong official websites, carefully select influencer partners, focus on content marketing, protect user privacy, and improve product quality. Furthermore, community building and co-creation with users are crucial to rebuild trust and win over Gen Z consumers in the social commerce landscape. This holistic approach is essential for establishing long-term relationships and brand loyalty among this influential demographic.

01/16/2026 Logistics Industry Insights
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SE Asias Live Commerce Market Hits 19B Spurs Platform Growth

SE Asias Live Commerce Market Hits 19B Spurs Platform Growth

The live streaming e-commerce market in Southeast Asia is experiencing rapid growth, projected to reach $19 billion in 2023. Lazada, Shopee, and TikTok Shop each have their unique strengths. Cross-border sellers should deeply understand the market, implement localized operations, improve live streaming quality, strengthen fan interaction, and embrace technological innovation to seize the opportunities in this emerging market.

01/16/2026 Logistics Industry Insights
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Global Trade Guide Freight Forwarding and Customs Essentials

Global Trade Guide Freight Forwarding and Customs Essentials

This article analyzes common issues in freight forwarding and consolidation, including import customs clearance, Incoterms, cargo replacement, and dangerous goods export. It provides practical guidance to help foreign trade enterprises efficiently and compliantly complete import and export operations. The analysis covers key aspects of each issue, offering actionable insights for navigating the complexities of international trade and ensuring smooth customs procedures. The aim is to empower businesses to optimize their supply chains and minimize potential risks associated with cross-border transactions.

08/21/2025 Customs Knowledge
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Guide to FOB Trade Managing Freight and Risk

Guide to FOB Trade Managing Freight and Risk

This article provides an in-depth analysis of the operational procedures for nominated cargo under FOB trade terms, emphasizing the importance of information communication and instruction execution. It details potential risks such as release of goods without original Bill of Lading and cost settlement issues, along with corresponding mitigation strategies. The article also compares and contrasts the differences and applications of HBL, MBL, and OBL, offering comprehensive operational guidance and risk prevention advice for export companies. This aims to help exporters navigate the complexities of FOB shipments and minimize potential losses.

08/21/2025 Logistics Encyclopedia
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ATA Carnet Simplifies Global Trade and Cultural Exchanges

ATA Carnet Simplifies Global Trade and Cultural Exchanges

The ATA Carnet is an international customs document that allows goods to be temporarily imported without paying duties, simplifying and standardizing cross-border trade procedures. It is applicable in nearly 80 countries and covers a wide range of products, facilitating easier customs clearance for individuals participating in exhibitions, trade negotiations, and cultural events, ultimately saving time and costs.

08/05/2025 Customs Knowledge
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Global Trade Guide Shipping Compliance and Risk Management

Global Trade Guide Shipping Compliance and Risk Management

This article, from a data analyst's perspective, deeply analyzes the critical aspects of international trade LCL consolidation, covering ocean freight export compliance, Incoterms selection, international logistics optimization, special cargo transportation, and risk management. It aims to provide foreign trade practitioners with a practical and comprehensive operational guide, helping companies develop steadily in the complex international trade environment. This guide offers insights for navigating regulations, optimizing supply chains, and mitigating potential challenges in LCL shipping.

08/22/2025 Logistics Encyclopedia
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Trade Expert Simplifies Customs Clearance and Tax Refunds

Trade Expert Simplifies Customs Clearance and Tax Refunds

Freight forwarding expert LIAOMINGYI55 is active in the consolidation community, dedicated to solving the complex problems faced by foreign trade companies in sea freight, customs declaration, and tax refunds. He shares insights on document requirements such as MSDS, identification, and HS CODE, as well as key considerations for customs clearance, tallying, and manifest processes. His expertise helps businesses navigate customs smoothly and successfully obtain tax refunds, providing valuable guidance for efficient international trade operations.

08/23/2025 Customs Knowledge
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