Amazon Sellers See Traffic Spike but Few Sales

Amazon Sellers See Traffic Spike but Few Sales

Recently, Amazon sellers have experienced abnormal BR reports with skyrocketing traffic but plummeting sales. This article analyzes potential causes, including algorithm adjustments, external traffic sources, competitor strategies, and system bugs, and proposes corresponding solutions. Furthermore, it forecasts cross-border e-commerce trends for 2023, emphasizing the importance of customer loyalty, cost control, sustainability, live shopping, and integrated advertising resources. Sellers need to adapt to these changes to maintain competitiveness and thrive in the evolving e-commerce landscape.

01/27/2026 Logistics Industry Insights
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Affiliate Marketers Adopt Multiaccount Strategies for Resilience

Affiliate Marketers Adopt Multiaccount Strategies for Resilience

Affiliate marketing goes beyond simple ad placement; account security is paramount. This article delves into the risk control mechanisms of major platforms, emphasizing the importance of 'account nurturing + environment isolation + multi-account management.' It provides a practical guide to building a robust multi-account environment, empowering affiliate marketing teams to achieve long-term, stable, and scalable advertising campaigns. By understanding and implementing these strategies, marketers can mitigate risks and ensure the longevity of their affiliate marketing efforts.

01/27/2026 Logistics Industry Insights
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Crossborder Ecommerce Firms Urged to Diversify Traffic Streamline Ops

Crossborder Ecommerce Firms Urged to Diversify Traffic Streamline Ops

This article delves into the primary traffic sources for cross-border e-commerce, analyzing the advantages and disadvantages of channels such as SEO, social media marketing, and paid advertising. It offers strategic recommendations, including multi-channel integration, data-driven approaches, and prioritizing user experience, to help businesses stand out in a highly competitive market and achieve traffic growth. The focus is on practical insights and actionable strategies for optimizing traffic acquisition in the global e-commerce landscape.

01/27/2026 Logistics Industry Insights
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Beijing Event Highlights Short Video Marketing for Global Growth

Beijing Event Highlights Short Video Marketing for Global Growth

Nativex, Mintegral, and Airwallex will jointly host a short drama overseas-themed event in Beijing on September 12th. The event will focus on market trends, content production, marketing and advertising, and monetization strategies. Industry experts will be invited to share their successful experiences, helping developers tap into the overseas short drama market. Attendees can expect insights on crafting engaging narratives, optimizing ad campaigns, and leveraging various monetization models to maximize revenue in this rapidly growing sector.

01/27/2026 Logistics Industry Insights
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Wildbird Blends Comfort and Style in New Baby Carrier

Wildbird Blends Comfort and Style in New Baby Carrier

This paper analyzes Wildbird baby carrier as an example, exploring how it creates a popular product that balances comfort and fashion through product innovation, mid-to-high-end brand positioning, comprehensive social media marketing, and precise advertising strategies. It provides valuable insights for maternal and infant brands looking to build successful products and brands in a competitive market. The study highlights the importance of understanding target audience needs and leveraging digital channels for effective brand building and sales growth.

01/30/2026 Logistics Industry Insights
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Wildberries Lowers Fees to Expand Social Commerce Reach

Wildberries Lowers Fees to Expand Social Commerce Reach

Russian e-commerce giant Wildberries is reducing commissions for some sellers on its Wibes platform, with a maximum decrease of 1%, to accelerate its social commerce strategy. Wibes, which supports short-video marketing and is deeply integrated with the main Wildberries site, boasts over 170,000 daily active users. This move aims to lower seller costs, encourage content creation, and boost platform engagement. By incentivizing participation and reducing financial burdens, Wildberries hopes to foster a more vibrant and interactive shopping experience on Wibes.

01/26/2026 Logistics Industry Insights
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Temus US User Decline Raises Doubts Over Discount Strategy

Temus US User Decline Raises Doubts Over Discount Strategy

Temu, Pinduoduo's cross-border e-commerce platform, is facing challenges in the US market, experiencing a significant drop in daily active users. Key factors include policy changes, reduced advertising spending, and adjustments to order fulfillment strategies. Temu's experience serves as a warning to cross-border e-commerce platforms that a singular low-price strategy is unsustainable and requires flexible adaptation to market changes. The platform needs to diversify its offerings and strategies to maintain long-term growth and user engagement.

11/03/2025 Customs Knowledge
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Amazon Sellers Optimize Ads with Automated and Manual Strategies

Amazon Sellers Optimize Ads with Automated and Manual Strategies

This article delves into Amazon Sponsored Products advertising strategies, emphasizing the priority of automatic targeting campaigns and exploring suitable scenarios for manual campaigns. It recommends that sellers with limited budgets focus on automatic campaigns and improve ad performance through refined operations. Simultaneously, it reminds sellers to avoid over-optimization and maintain rational decision-making to cope with increasing competition. Focusing on automatic campaigns allows for efficient initial data gathering and broader reach, making it a crucial starting point for many sellers.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Increase Sales Via Strategic ASIN Targeting

Amazon Sellers Increase Sales Via Strategic ASIN Targeting

Amazon's warehousing policy adjustments pose challenges for sellers. This article focuses on ASIN targeting, an advanced strategy, analyzing its principles, influencing factors, and optimization strategies. It recommends practical tools to help sellers precisely attract traffic, increase sales, and overcome inventory limitations to stand out in the competition. The article explains how to leverage ASIN targeting within Amazon Advertising to pinpoint specific competitor products or complementary items, ultimately driving conversions and boosting overall sales performance while navigating the complexities of Amazon's inventory management.

01/04/2026 Logistics Industry Insights
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Shopee Ads Guide Strategies to Increase Sales Efficiently

Shopee Ads Guide Strategies to Increase Sales Efficiently

This article provides an in-depth analysis of Shopee platform search ads, related product ads, and shop ads, emphasizing the importance of keyword selection, budget control, and data analysis. It aims to help sellers avoid ineffective spending, improve advertising efficiency, and ultimately achieve sales growth. The article offers specific setup strategies and optimization suggestions for different ad formats, providing practical guidance for sellers. It focuses on maximizing ROI and achieving sustainable sales increases through strategic ad management within the Shopee ecosystem.

01/04/2026 Logistics Encyclopedia
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