Googles Performance Max Boosts Black Friday Sales Strategies

Googles Performance Max Boosts Black Friday Sales Strategies

This article delves into advertising strategies for maximizing performance during Black Friday, covering consumer shopping behavior analysis, ad structure design, creative optimization, and product feed enhancement. It aims to assist cross-border e-commerce sellers in creating cost-effective advertising campaigns to stand out during the Black Friday promotion. The article provides insights on how to leverage data and optimize various aspects of advertising to achieve the best possible return on investment during this crucial sales period.

01/06/2026 Logistics Industry Insights
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Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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COSCO OOCL Expand MWAX Service to Conakry Port

COSCO OOCL Expand MWAX Service to Conakry Port

COSCO SHIPPING and OOCL jointly upgraded the MWAX service, incorporating the Port of Conakry in Guinea into the network. This enhancement will improve the transportation capacity of bulk commodities, strengthen their position in the African market, and facilitate the development of China-Africa trade. Both parties will continue to optimize the service to address challenges and provide high-quality shipping services. The upgraded MWAX service aims to better serve the growing trade demands between China and West Africa.

01/08/2026 Logistics
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Datadriven Tactics Cut Amazon Ad Costs Boost Efficiency

Datadriven Tactics Cut Amazon Ad Costs Boost Efficiency

This paper addresses the issue of high ACOS in Amazon advertising by proposing data-driven optimization strategies based on case study analysis. It aims to help sellers accurately identify problems, effectively reduce ACOS, and improve advertising efficiency through methods such as keyword precision review, invalid click analysis, price competitiveness enhancement, and budget reallocation. The strategies help to pinpoint issues, leading to more efficient ad spending and improved return on investment, ultimately boosting profitability on the Amazon platform.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Boost Visibility with Product Info Optimization

Ebay Sellers Boost Visibility with Product Info Optimization

This article delves into the critical aspects of product listing optimization on eBay, focusing on title, keyword, and image enhancement. By implementing a precise keyword strategy, comprehensive keyword placement, and high-quality visual marketing, sellers can create more appealing product listings, improve store ranking, and ultimately drive sales growth. It emphasizes the importance of optimizing product information to attract potential buyers and increase visibility within the eBay marketplace. This includes crafting compelling titles and selecting relevant keywords.

12/31/2025 Logistics Encyclopedia
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Guide to Succeeding in Online Proctored Exams

Guide to Succeeding in Online Proctored Exams

This document provides a comprehensive login guide for the OERS online proctored exam, covering pre-exam preparation, the login process, important considerations during the exam, and the submission steps after the exam. Furthermore, it offers data-driven recommendations for OERS system optimization, aiming to assist candidates in successfully completing the exam and provide valuable insights for system improvement. The guide helps ensure a smooth exam experience and contribute to the ongoing enhancement of the OERS platform.

01/20/2026 Customs Knowledge
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Malawi Strengthens Wildlife Trade Enforcement Via INAMA Project

Malawi Strengthens Wildlife Trade Enforcement Via INAMA Project

The World Customs Organization's INAMA Project aims to enhance the capacity of developing countries' customs administrations to combat illegal wildlife trade. From 2019-2020, the project conducted risk management capacity assessment and enhancement activities in Malawi. Through training and cooperation, it helped the Malawi Revenue Authority strengthen risk identification and response, and promoted regional collaboration to combat illegal wildlife trade and protect endangered species. The project focused on improving customs officials' skills in detecting and intercepting illegal wildlife products.

01/22/2026 Customs Knowledge
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Fiji Airways Expands Cargo Services As South Pacific Hub

Fiji Airways Expands Cargo Services As South Pacific Hub

Fiji Airways is upgrading its cargo services, reinforcing its position as a key aviation hub in the South Pacific. Based at Nadi International Airport, Fiji Airways connects Oceania, Asia, and North American markets. Handling over 80,000 tons of cargo annually, it provides an efficient logistics channel for regional trade, particularly benefiting the rapid transportation of perishable goods. This enhancement strengthens Fiji's role in facilitating international commerce and supporting the economic growth of the surrounding island nations.

01/22/2026 Airlines
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Guide to Streamlining Vietnam Trade Logistics

Guide to Streamlining Vietnam Trade Logistics

This article provides an in-depth analysis of the Vietnam dedicated line in international logistics, covering transportation modes, scope, routes, and processes. It also offers key considerations for selecting a logistics company. The aim is to assist businesses and individuals in efficiently and economically expanding into the Vietnamese market, achieving cost reduction and speed enhancement. This includes optimizing supply chain operations and navigating the complexities of cross-border trade with Vietnam for streamlined and effective market entry.

01/23/2026 Logistics Encyclopedia
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Pioneer IP Launches AI Tools for Global IP Law Firms

Pioneer IP Launches AI Tools for Global IP Law Firms

Xiantu Intellectual Property integrates AI, OCR, and automation to create an "Intelligent Process Engine," providing law firms/agencies with efficient and accurate solutions for handling foreign-related intellectual property cases. Services cover global application and management of patents, trademarks, and copyrights, helping clients focus on strategic consulting and value enhancement. This technology streamlines workflows, reduces errors, and accelerates the process of securing and managing intellectual property rights internationally, ultimately empowering clients to better protect their innovations and brands.

01/20/2026 Customs Knowledge
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