Amazon Sellers Optimize Ads with Automated and Manual Strategies

Amazon Sellers Optimize Ads with Automated and Manual Strategies

This article delves into Amazon Sponsored Products advertising strategies, emphasizing the priority of automatic targeting campaigns and exploring suitable scenarios for manual campaigns. It recommends that sellers with limited budgets focus on automatic campaigns and improve ad performance through refined operations. Simultaneously, it reminds sellers to avoid over-optimization and maintain rational decision-making to cope with increasing competition. Focusing on automatic campaigns allows for efficient initial data gathering and broader reach, making it a crucial starting point for many sellers.

01/04/2026 Logistics Encyclopedia
Read More
Shopee Cuts Jobs in Thailand Amid Efficiency Push

Shopee Cuts Jobs in Thailand Amid Efficiency Push

Shopee's layoffs in Thailand are a microcosm of its global strategic adjustments, reflecting the need to reduce costs and improve efficiency amid profitability challenges. Previously, Shopee exited the Indian market, adjusted its Latin American business, and reduced its China team. Facing a global economic downturn, refined operations and risk management have become crucial for the survival and development of cross-border e-commerce companies. The layoffs signal a shift towards prioritizing profitability and sustainable growth in a challenging economic environment.

01/04/2026 Logistics Industry Insights
Read More
Tiktok Expands Livestream Commerce in North America Amid Challenges

Tiktok Expands Livestream Commerce in North America Amid Challenges

The booming pre-sale of Double Eleven in China indicates the huge potential of live-streaming e-commerce. TikTok is actively expanding into overseas markets, aiming to replicate the Douyin model. While the North American live-streaming e-commerce market presents challenges, its potential is considerable. Cross-border sellers should explore live-streaming, localize operations, and pay attention to platform trends. Japanese sellers face exchange rate difficulties and need to focus on policies, control costs, and maintain a long-term perspective.

01/04/2026 Logistics Industry Insights
Read More
UK Sees Surge in Secondhand and Ecofriendly Ebay Sales

UK Sees Surge in Secondhand and Ecofriendly Ebay Sales

Research on eBay UK reveals that secondhand and eco-friendly products are emerging as new e-commerce hotspots. Consumers are increasingly prioritizing product reuse and environmental attributes. Sustainable packaging and localized operations are becoming key. Sellers should optimize product lines, highlight environmental features, and improve packaging to seize opportunities and achieve performance growth. Focus on appealing to environmentally conscious consumers by showcasing the lifespan and reusability of items. Consider offering refurbished or pre-owned options to cater to this growing demand.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Face Trademark Risks Over Common Words

Amazon Sellers Face Trademark Risks Over Common Words

This article reveals the intellectual property complaint risks Amazon sellers may face by using common words like "100%". It details the trademark registration status of "100%" and corresponding strategies. Sellers are advised to review their listings, replace high-risk vocabulary, and emphasize brand building to mitigate potential infringement risks and safeguard their store operations. The importance of thorough listing optimization and understanding potential trademark issues is highlighted to avoid costly legal battles and ensure long-term success on the Amazon platform.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Boost Sales Through KOL Marketing Strategies

Amazon Sellers Boost Sales Through KOL Marketing Strategies

This article provides an in-depth analysis of how Amazon sellers can leverage KOL (Key Opinion Leader) marketing to enhance brand awareness and boost sales. It elaborates on the definition of KOL marketing, key factors in selecting KOLs, marketing strategy development, and the importance of compliant operations. Furthermore, it recommends four practical platforms for finding KOLs, helping sellers stand out in a competitive market. The article aims to provide actionable insights for Amazon sellers looking to effectively utilize KOL marketing for business growth.

01/04/2026 Logistics Industry Insights
Read More
Chatgpt Helps Amazon Sellers Improve Efficiency Sales

Chatgpt Helps Amazon Sellers Improve Efficiency Sales

This article details how to leverage ChatGPT to enhance Amazon operations, covering various aspects such as Listing optimization, review analysis, promotional article writing, customer support, brand naming, influencer marketing, and supplier development. The goal is to help sellers improve efficiency, reduce costs, increase sales, and achieve business growth. It explores practical applications and strategies for integrating AI into different facets of Amazon selling, offering insights for both beginners and experienced sellers looking to optimize their workflows and gain a competitive edge.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Boost Sales with AB Testing for Listings

Amazon Sellers Boost Sales with AB Testing for Listings

Amazon A/B testing is crucial for optimizing listings and improving conversion rates. This article delves into the principles, importance, and operational methods of A/B testing. It covers key optimization areas such as main images, titles, descriptions, and prices. Furthermore, it introduces various testing methods, including manual testing, Amazon's official tools, social media voting, and third-party tools. This guide helps sellers refine their operations and succeed on Amazon by making data-driven decisions to improve listing performance and increase sales.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Overhauls Logistics Strategy Amid Economic Challenges

Amazon Overhauls Logistics Strategy Amid Economic Challenges

Amazon is adjusting its logistics strategy by closing or delaying the opening of 70 fulfillment centers to address slowing e-commerce activity post-pandemic and rising costs. This move aims to optimize its distribution network, improve profitability, and adapt to changing consumer behavior. Despite these adjustments, Amazon continues to invest in new logistics facilities and is committed to developing a smart, flexible supply chain to meet future competition. The company is focusing on streamlining operations and enhancing efficiency in its logistics network.

01/04/2026 Logistics Industry Insights
Read More
Amazon Reverses Brand Licensing Policy Disrupts Sellers Before Holidays

Amazon Reverses Brand Licensing Policy Disrupts Sellers Before Holidays

Amazon's sudden termination of the third-party brand licensing program has left many sellers facing inventory glut. This decision may be related to antitrust investigations, controversies surrounding Amazon's own brands, and the platform's ecosystem balance. While this presents opportunities for ordinary sellers, they need to strengthen brand building, diversify operations, and pay close attention to platform policies to thrive in cross-border e-commerce. The change emphasizes the importance of independent branding and adaptability for sellers navigating the evolving Amazon marketplace.

01/04/2026 Logistics Industry Insights
Read More