Amazon Brands Reduce Tacos Below 10 Via PPC Testing

Amazon Brands Reduce Tacos Below 10 Via PPC Testing

This article delves into the practical experiences of five seven-figure brands in Amazon PPC advertising optimization. Through rigorous testing and experiments, it aims to solve common PPC challenges faced by sellers and achieve a TACoS (Total Advertising Cost of Sales) below 10%. The article provides a detailed analysis of Sponsored Products, Sponsored Brands, and Sponsored Display Ads strategies. Furthermore, it offers recommendations for selecting the best Amazon PPC software to streamline campaign management and improve overall advertising performance.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adapt to AB Testing Changes Inventory Rules

Amazon Sellers Adapt to AB Testing Changes Inventory Rules

Amazon's A/B testing feature has been upgraded, allowing for automatic deployment of optimized product descriptions to improve conversion rates. Meanwhile, the countdown for automatic removal of aged inventory in the European marketplace has begun, urging sellers to promptly review and adjust settings to avoid losses. Furthermore, the issue of unauthorized product listings (copycats) remains a concern, highlighting the critical importance of strengthening intellectual property protection on the platform.

12/30/2025 Logistics
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IDFL and Topo Partner to Digitize Global Textile Testing

IDFL and Topo Partner to Digitize Global Textile Testing

IDFL partnered with Topo to revolutionize global textile testing processes through digitalization. Topo's quality management module helps IDFL achieve data standardization, report automation, and visualization, significantly improving testing efficiency, report quality, and customer satisfaction. This collaboration signals an acceleration of digital transformation in the textile testing industry, where technologies like artificial intelligence, the Internet of Things, and blockchain will play an increasingly important role in the future. This initiative aims to streamline operations and enhance overall service delivery.

01/15/2026 Logistics Industry Insights
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Albania Enhances Polymer Testing with Wcobacked Customs Lab Upgrade

Albania Enhances Polymer Testing with Wcobacked Customs Lab Upgrade

The World Customs Organization (WCO) assisted the Albanian Customs Laboratory in enhancing its polymer analysis capabilities. A workshop focused on key techniques such as Differential Scanning Calorimetry (DSC) and Thermogravimetric Analysis (TGA). In-depth analysis of the Combined Nomenclature (CN) coding of the European Union was also covered. The initiative aims to improve the ability of customs officers to classify and analyze polymers and elastomers, ultimately promoting trade facilitation. This will lead to more accurate tariff classification and better enforcement of customs regulations.

01/26/2026 Customs Knowledge
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US Freight Volume Hits Record High Testing Economic Recovery

US Freight Volume Hits Record High Testing Economic Recovery

US freight tonnage has reached record highs, signaling economic recovery. However, challenges such as tight capacity and increasing regulations persist. Logistics companies need to improve efficiency, embrace technology, and expand services to achieve digital transformation and green logistics. Only then can they seize opportunities and meet the challenges ahead. The record freight volume indicates a positive economic outlook but also highlights the need for innovation and adaptation within the logistics sector.

01/28/2026 Logistics
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Guide to CE Certification for European Market Access

Guide to CE Certification for European Market Access

This article provides a detailed interpretation of the CE certification process in the European Union, covering key steps such as product classification and directive identification, certification mode selection, technical documentation preparation, product testing and evaluation, signing the declaration of conformity, and affixing the CE marking. It emphasizes the importance of CE certification for companies seeking to access the European market and highlights stricter certification requirements for specific products. Achieving CE compliance is crucial for ensuring products meet EU safety, health, and environmental protection standards.

01/15/2026 Customs Knowledge
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Guide to Ocean Freight Shipping for Batteries Key Procedures and Compliance

Guide to Ocean Freight Shipping for Batteries Key Procedures and Compliance

This article provides a detailed analysis of the key aspects of exporting batteries via sea freight. It covers crucial steps such as selecting the appropriate shipping company, outlining the detailed process, and highlighting essential compliance requirements. The aim is to offer a comprehensive and practical guide for businesses involved in battery exports, ensuring the safe and successful delivery of goods to their destination.

09/29/2025 Logistics Encyclopedia
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WCO Releases Arabic Audit Guide to Enhance Middle East Trade Compliance

WCO Releases Arabic Audit Guide to Enhance Middle East Trade Compliance

The World Customs Organization (WCO) released the Arabic version of the 'Post-Clearance Audit Guidelines' to assist Arabic-speaking members in effectively implementing post-clearance audits, enhancing trade compliance, optimizing customs control, and promoting international trade facilitation. Translated by Jordan Customs, the guidelines cover risk management, operational guidance, and digital transformation, contributing to the construction of an intelligent, efficient, and collaborative post-clearance audit system. This aims to improve overall customs effectiveness and streamline trade processes within the region.

01/05/2026 Customs Knowledge
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Crossborder Pet Ecommerce Booms in US and Europe Amid Compliance Hurdles

Crossborder Pet Ecommerce Booms in US and Europe Amid Compliance Hurdles

The European and American pet market boasts a significant scale, presenting both opportunities and challenges for cross-border e-commerce. This article analyzes the market size, consumer trends, and category opportunities, emphasizing the importance of compliance and localized operations. It also addresses frequently asked questions, aiming to assist sellers in tapping into this multi-billion dollar blue ocean market. Understanding regulations and adapting to local preferences are crucial for success in this competitive landscape. Navigating these complexities allows businesses to effectively capitalize on the growing demand for pet products and services.

01/28/2026 Logistics Industry Insights
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Amazon UK Sellers Face IEN Compliance Deadline to Avoid Shipment Holds

Amazon UK Sellers Face IEN Compliance Deadline to Avoid Shipment Holds

This article provides a detailed guide and recommendations for the Import Entry Number (IEN) compliance requirements implemented by Amazon UK on June 30, 2024. It covers IEN acquisition, uploading, record keeping, and the submission of reasonable justifications, aiming to help sellers navigate the new regulations smoothly and avoid shipment restrictions, ensuring normal business operations. The importance of regularly checking compliance status, training the team, and seeking professional assistance is also emphasized. This guide is crucial for sellers operating in the UK marketplace to maintain their business continuity.

02/04/2026 Customs Knowledge
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